're-con man'

Re-con Man

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...
Retail : Terroll Lewis : Luigi Lunihank
Re-con Man

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...
Collaboration : Crisis : Man-uals
The Metrosexual is out, Re-con Man is in

Big Ideas

The Metrosexual is out, Re-con Man is in

The Metrosexual is out. Re-con Man is in.
Metrosexual : Masculine : Dandy
On your bike: Virgin takes re-con man to the gym

Daily Signals

On your bike: Virgin takes re-con man to the gym

UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortat...
Gym : Health Club : Fitness
Over half of US Millennials prefer unisex stores

Big Ideas

Over half of US Millennials prefer unisex stores

Over half of US Millennials prefer unisex stores
Household : Unisex : Attitude
Batch work: Exhibition takes a scientific look at craft beer-brewing

Daily Signals

Batch work: Exhibition takes a scientific look at craft beer-brewing

Stockholm – Craft beer lovers are in their element at Beer at Spritmuseum, an exhibition celebrating Swedish brewers and their quest for experiment...
Beer At Spiritmuseum : Form Us With Love : Re-Con Man
Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

Daily Signals

Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym colle...
Original Penguin : Vintage Gym London Editorial : Jonathan Daniel Price
Los Angeles Safari

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.
Re-Con Man : Geo Luxe : Convivial
Pick your side: The battle of XX v XY

Daily Signals

Pick your side: The battle of XX v XY

London – LS:N Global has presented its most titillating Trend Briefing to date – XX v XY – to a packed house of delegates from all sectors of the l...
LS:N Global : Identity : Trend Briefing
XX v XY: New battle lines drawn in age-old war

Daily Signals

XX v XY: New battle lines drawn in age-old war

London – Men and women gathered, ready to pick a side, at LS:N Global’s latest Trend Briefing, XX v XY.
London : A/W 13 : Battle Of The Sexes
Male Positivity

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man : Masculinity : Mental Health
Ignition remix: If LS:N Global made… a car

Daily Signals

Ignition remix: If LS:N Global made… a car

London – If LS:N Global made a car it would be a vintage-inspired, stealth machine ready for the digitally savvy motorhead.
Automotive : LS:N Global : Re-Con Man
Menswear brands open shops with stories to tell

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew : Lamb's Conduit Street : Aether
​Cigarettes and alcohol: MEATliquor recreates working men’s club

Daily Signals

​Cigarettes and alcohol: MEATliquor recreates working men’s club

Leeds – Interior architects Shed have once again collaborated with creative agency ilovedust to design the latest MEATliquor restaurant, drawing in...
Re-Con Man : Leeds : MeatLiquor
Shaping up: Yes calls on customers to create their own Clark snowboards

Daily Signals

Shaping up: Yes calls on customers to create their own Clark snowboards

Switzerland – Shape: unknown, outline: unknown, length: unknown. Snowboard brand Yes is inviting customers to do the work on its new Clark board.
Yes Snowboards : Style It Yourself : Re-Con Man
BrewDog growls: Craft beer brand opens bottle shop

Daily Signals

BrewDog growls: Craft beer brand opens bottle shop

London – Scottish independent brewery BrewDog is opening its first bottle shop with tastings, growler taps and a selection of over 250 craft beer...
Re-Con Man : Save Our Boozers : BrewDog
Sad Dads

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood. 
Dads 2.0 : Re-Con Man : Advertising
Re-con retail: How to design stores for men

Markets

Re-con retail: How to design stores for men

Men are driven by convenience, efficiency and expert advice when it comes to shopping, and stores need to cater for this behaviour with technology ...
Bespoke : QT Spa : Hands-on
Boston Safari

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...
Boston : Re-Con Man : The Convergence Economy
Multi-tool manufacturer Leatherman creates wearable for ever-ready man

Big Ideas

Multi-tool manufacturer Leatherman creates wearable for ever-ready man

American multi-tool and knife manufacturer Leatherman has entered the wearables market with its Tread bracelet.
Leatherman : Tread Bracelet : Re-Con Man
Falling sales of celebrity scents cause a stink at Elizabeth Arden

Big Ideas

Falling sales of celebrity scents cause a stink at Elizabeth Arden

Elizabeth Arden has reported its biggest ever quarterly loss because of a sharp decline in sales of celebrity perfumes.
Me-brands : Justin Bieber : Taylor Swift
Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism : Re-Con Man : Girl Talk
The Works: Jameson creates online collaborative platform for craftsmen

Daily Signals

The Works: Jameson creates online collaborative platform for craftsmen

Dublin – Irish whiskey brand Jameson has launched The Jameson Works, an online platform that invites craftsmen to share their stories and productio...
Jameson Whiskey : Re-Con Man : Craftsmen
Understated: Gap embraces normcore in latest campaign

Daily Signals

Understated: Gap embraces normcore in latest campaign

US – The fashion buzzword of the year has to be ‘normcore’. The New York-based trend forecasting group K-Hole coined it, New York magazine&nbs...
Re-Con Man : Gap : Normcore
Craft sample

Daily Signals

Craft sample

Vancouver, Canada – To work around local licensing laws, 33 Acres Brewing Company has added a tasting room to its brewery, giving consumers a cha...
33 Acres Brewing Co : Tasting Room : Craft Beer
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