Tesla S Model Tesla S Model
Navdy, Digitally Enhanced Dashboard Navdy, Digitally Enhanced Dashboard
Future Highways by Studio Roosegaarde Future Highways by Studio Roosegaarde
Audi Car Sharing Scheme Audi Car Sharing Scheme
The Tesla S Model software uses a combination of sonar, cameras and a dozen ultrasonic sensors The Tesla S Model software uses a combination of sonar, cameras and a dozen ultrasonic sensors

Ignition remix: If LS:N Global made… a car

24 : 12 : 2014 Automotive : LS:N Global : Re-Con Man

London – If LS:N Global made a car it would be a vintage-inspired, stealth machine ready for the digitally savvy motorhead. Our review of this year’s Detroit Auto Show revealed how vintage-inspired design is making a comeback as retro enjoys a resurgence.

A generation of Millennials have grown up coveting the designs of yesteryear, their bedroom walls festooned with posters of brightly coloured Porsche Targas and Lamborghini Countachs. Some of those once-coveted curves are now being introduced in new models from Porsche to Volvo.

The art of the craftsman has also seen a revival, so the LS:N Global car would be designed with the Re-con Man tribe in mind. As revealed in a recent GfK study, platforms such as The Jameson Works show that people want to feel an emotional engagement with the products they buy so our car would be an extension of the road to the driver, a return to the authentic, true driving experience.

To accompany the hand-crafted aesthetic would be a digitally enabled projected dashboard, like Navdy’s heads up display (HUD). The HUD is integrated with Google Maps to offer driving directions, alerts drivers to incoming calls, controls playback from apps, and displays any alerts received by a user’s smartphone.

Electric vehicles have also come a long way in the past year. The Tesla Model S proved that eco-friendliness doesn’t have to compromise on speed, clocking 0–60 miles per hour in a spine-tingling 3.2 seconds. Solar panel-infused cycle routes have become a reality in Amsterdam, so our car would come fitted with conductors ready for Future Highways when roads will be able to charge cars as they go. For now, multi-voltaic paint, as seen on the Mercedes-Benz concept Vision G-Code, would be fitted as standard.

Taking inspiration from Audi’s car-sharing scheme, the LS:N Global car would be available to share with like-minded urban dwellers, using an accompanying app to schedule when and where you would like to use it.

If LS:N Global made… 2014 is a series of reports reflecting the LS:N Global team’s pick of the best innovations of the year, and those that will be most relevant for consumers in the coming year.

Discover More Daily Signals
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN