Retail : Terroll Lewis : Luigi Lunihank
16.10.2013
Behaviours : Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘female century’, never has more been expected of the man. And in the face of these new expectations they are embarking on a bold re-invention of masculinity.

By Thomas Rees and Peter Firth

Re-con Man

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Discover More Communities
Women Who Play

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.
Future Of Gaming : Avatar Customisation : Women Empowerment
Neo-collectivists

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community : Neo-collectivism : Network
Regenizens

Communities

Regenizens

Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity : Beauty : Society
Deprogrammers

Communities

Deprogrammers

Rejecting traditional education, this global youth community are using digital platforms, virtual tools and DIY content to educate, teach and liber...
Youth. : Youth : Media
Diet Hackers

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.
Communities : Food And Drink
Beauty Cultists

Communities

Beauty Cultists

A new generation of hyper-loyal beauty consumers are building localised communities around their favourite brands.
Beauty : Communities : Consumers
Digital Architects

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail : Communities
Kindred Diners

Communities

Kindred Diners

This community is on a quest to make eating convivial, pleasurable yet thoughtful, building local communities around – and inspired by – food and d...
Food : Drink : Social
Untethered Luxurians

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...
Luxury : Travel : Hospitality
The Conscious Decelerators

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...
Health : Wellness : Conscious Deceleration
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN