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Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...

Youth : Education : Content

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

Futures 100

Futures 100 Innovators: June

This month, we uncover the next 10 names to watch as part of our Futures 100 Innovators Awards, highlighting the brands, businesses and people inno...

Design : Retail : Food & Drink

News

The Modern Face of Whisky dismantles stereotypes about whisky drinkers

Whisky drinkers have diversified, but the media has been slow to follow suit in how it depicts them.

Food & Drink : Society : Media & Entertainment

Markets

Live Commerce Opportunities in the US

Live-stream commerce may not have followed the same trajectory of popularity in Western markets as it has in China but its potential as a service-o...

Retail : Media & Entertainment : Technology

Futures 100

Futures 100 Innovators: March

We look at 10 more innovators to watch as part of our Futures 100 Awards highlighting the brands, businesses and individuals innovating for a bett...

Futures 100 Innovators : F100 : Beauty

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.

China : Global Fashion And Style : Moncler

News

Stat: Digital video to surpass television in viewing time

A new forecast by Insider Intelligence predicts that US adults will spend more time daily with digital video than with television in 2023. Although...

Technology : Media & Entertainment : Society

Viewpoints

Leave No Hate

In a world of fake news and hate-fuelled algorithms, entrepreneur Sue Fennessy imagines a power-for-good platform where members are rewarded for th...

Technology : Media And Technology : Social Media

News

Stat: TV viewers don’t hate ads, but they want new ad experiences

Where does the tv ad landscape stand? New research has found that a staggering 94% of tv viewers would be less inclined to avoid commercials if the...

Advertising & Branding : Youth : Media & Entertainment

Futures 100

Futures 100 Innovators: January

This month, we uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innov...

Beauty : Design : Drink

Micro Trends

The New News

As consumers seek an alternative to the 24-hour news cycle, media outlets are racing to re-invent themselves for the next generation.

Society : Media & Entertainment : Design

News

Stat: Americans turn to TikTok for news

Social media platforms continue to encroach on the domain of heritage news outlets.

Stat : Stats : Statistic

Markets

Symbiotic Storytellers

Harnessing advancements in AI, data and decentralisation, film-makers are creating new relationships of exchange between audiences and creators.

Media : Streaming : Web 3

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.

Community : Neo-collectivism : Network

Futures 100

Futures 100 Innovators: April

The fourth instalment of our Futures 100 Innovators spotlights people designing hotel ambience, making alcohol healthier and uplifting Caribbean cr...

Futures100 Innovators : F100 : Beauty

Macro Trends

Neo-collectivism

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...

Society : Retail : Workplace

Markets

Local TV Market

Around the world, disruptors are launching regional alternatives to streaming giants, telling hyper-local stories to reach small yet highly engaged...

News : Media & Entertainment : Society

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