LS:N Global

News

Stat: India’s digital media surpasses tv for the first time

Indians spent a staggering 1.1 trillion hours on their smartphones in 2024, averaging five hours daily.

India : 5G : Statistic

News

Stat: Substack surpasses 5m subscriptions thanks to video and audio expansion

Substack has hit a milestone of 5m subscriptions, up from 4m just four months ago, fuelled by a surge in political content and a push into video an...

Newsletters : Pop-culture & Media : Society

News

SXSW 2025: Reclaiming social connection with Mozi

Storyteller Baratunde Thurston led a conversation with Molly DeWolf Swenson and Ev Williams, co-founders of Mozi, exploring the evolution of social...

Design : Technology : Media

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...

Youth : Generation Z : Indonesia

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forwa...

Health & Wellness : Youth : Pop-culture & Media

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportuniti...

US : Gen Z : Sober Nightlife

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...

Pet : Pet Market Trends 2025 : AI-powered Pet Accessories

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.

Media : Travel : Hospitality

Macro Trends

The Synthocene Era: Trend Tracker

This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.

AI : Technology : The Synthocene Era

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.

Design : Health & Wellness : Technology

News

YouTube launches media literacy programme to help teens spot AI content

Launched during the Global Media and Information Literacy Week, YouTube has introduced a free curriculum designed to help teens navigate AI-generat...

Technology : Pop-culture & Media : Youth

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...

Retail : Pop-culture & Media : Technology

News

Stat: People trust social media, but hesitate to pay for news, study shows

A study from Morning Consult showed social media has become a dominant news source, with nearly 40% of US adults turning to these platforms multipl...

Pop Culture : Media : News

Behaviours

Gen Z in India

India’s Gen Z are redefining tradition. Blending cultural heritage with global influences, their evolving values of sustainability, inclusivity and...

India : Gen Z : Identity

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Behaviours

Gen Z in Australia

Amid fractious global politics, national housing shortages and looming recession, Australia’s youth are connecting via grassroots activism and new ...

Australia : Gen Z : Loneliness

Viewpoints

Cultural Curation in the UAE

With the ambition to become the Dazed of the Middle East, new lifestyle publication The Sandy Times talks to LS:N Global about the local cultural b...

UAE : Dubai : The Sandy Times

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

Millennials Now and Next: From Pink to Prime

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while reb...

Generations : Millennials : Demographics

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Micro Trends

AI Edu-play-tion

Meet the innovators using generative artificial intelligence to re-imagine screen-free educational play time for children.

AI : Gen Alpha : Education

News

Stat: Gen Z news consumption is mostly through social media video

In a stark shift from traditional news consumption, a January 2024 Morning Consult study in the US reveals that nearly three in five members of Gen...

Youth : Education : Content

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

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