'avatar influence'

A virtual influencer becomes Marks & Spencer’s newest ambassador

News

A virtual influencer becomes Marks & Spencer’s newest ambassador

Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.
Fashion : Media & Entertainment : Retail
Kate Moss gamifies styling as an avatar model

News

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...
Media & Entertainment : Technology : Fashion
Audio to Watch

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...
Music : TikTok : Social Media Platform
Avatar Influence

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion : Digital : Retail
Future Forecast 2024: Pop Culture & Media

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...
Media : Pop Culture : Entertainment
Redesigning Higher Education Spaces

Markets

Redesigning Higher Education Spaces

From fostering wellbeing to embracing climate consciousness and immersive tech, we explore how higher education spaces are evolving to meet the div...
Higher Education : Future Of Education : Remote Learning
Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations : Boomers : Demographics
Alphas Now and Next: From the Sandbox to Roblox

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...
Generations : Gen Alpha : Demographics
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
KFC launches its very own virtual influencer

News

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.
Advertising : Food : KFC
Club404 is Lil Miquela’s own fashion line

News

Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.
Fashion : Avatar Influencers : Retail
L'Oréal’s fictional eco-activist targets Chinese shoppers

News

L'Oréal’s fictional eco-activist targets Chinese shoppers

L’Oréal Group is introducing its first virtual idol in China in a bid to connect with new and younger audiences.
Beauty : Virtual : Influencer
The Politics of the Avatar

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?
Virtual Reality : The Sharded Self : Avatars
Have Instagram influencers lost their sway?

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?
Youth : Digital : Retail
Camper steps into avatar marketing

News

Camper steps into avatar marketing

Spain – The shoe brand has created nine sci-fi-inspired characters for its autumn/winter 2018 campaign, with a mini-site that encourages consumers ...
Fashion
Retailers plan to blacklist repeat returners

News

Retailers plan to blacklist repeat returners

A number of retailers are taking steps to curb the rise of shoppers who regularly buy, wear and return clothes in bulk.
Fashion : Retail : Returns
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Google augments the fan experience with Playmojis

News

Google augments the fan experience with Playmojis

Childish Gambino is the latest interactive character that Google has added to its Pixel camera with augmented reality.
Entertainment : Digital : Google
Avatar Employees

Micro Trends

Avatar Employees

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to maximise their output.
Artificial Intelligence : Far Futures : Workplace
Artist LaTurbo Avedon exists solely on the internet

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.
IAM : Digital Media : Marketing
The first cosmetics collection for AI, by AI

News

The first cosmetics collection for AI, by AI

CGI model Perl.www has launched a cosmetics brand for digital beings, ‘in a world where beauty isn’t exclusive to humans anymore’.
Beauty : Cosmetics : Digital
Madary and Metzinger: Virtual Reality Ethics

Viewpoints

Madary and Metzinger: Virtual Reality Ethics

The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.
Virtual Reality : Ethics : Michael Madary
NFT-ainment

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology : Media & Entertainment : Finance
Video games are an untapped opportunity for brands

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail : Fashion : Leisure
In-game fashion

Big Ideas

In-game fashion

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.
Gaming : Fashion : Media
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