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Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...

News

A virtual influencer becomes Marks & Spencer’s newest ambassador

Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.

Fashion : Media & Entertainment : Retail

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

News

Pinterest predicts sea witchery will redefine style in 2025

Pinterest’s annual trend report, Pinterest Predicts, anticipates a shift towards maximalism and individual expression in 2025.

Fashion : Pop-culture & Media : Society

Macro Trends

Future Forecast 2025: Pop Culture & Media

From immersive experiences to creator-driven content and innovative storytelling, pop culture and media innovators are reshaping how audiences enga...

Pop Culture & Media : Immersive Experience : Creator Economy

News

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.

Advertising : Food : KFC

News

Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.

Fashion : Avatar Influencers : Retail

News

Synthesia unveils new AI avatars with full-body movement

Synthesia, the pioneering start-up in AI-generated avatars, is set to release an enhanced version of its hyper-realistic avatars with full-body mov...

Technology : Pop-culture & Media : Society

News

L'Oréal’s fictional eco-activist targets Chinese shoppers

L’Oréal Group is introducing its first virtual idol in China in a bid to connect with new and younger audiences.

Beauty : Virtual : Influencer

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?

Virtual Reality : The Sharded Self : Avatars

News

Stat: Gen Z and Millennials in the US feel most authentic in digital spaces

A recent Consumer Trends Survey in the US reveals that Gen Z and Millennials continue to identify more with their digital personas than their offli...

Technology : Identities : Authentic Avatars

News

Camper steps into avatar marketing

Spain – The shoe brand has created nine sci-fi-inspired characters for its autumn/winter 2018 campaign, with a mini-site that encourages consumers ...

Fashion

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?

Youth : Digital : Retail

News

Retailers plan to blacklist repeat returners

A number of retailers are taking steps to curb the rise of shoppers who regularly buy, wear and return clothes in bulk.

Fashion : Retail : Returns

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.

Technology : Beauty : Fashion

News

Google augments the fan experience with Playmojis

Childish Gambino is the latest interactive character that Google has added to its Pixel camera with augmented reality.

Entertainment : Digital : Google

Micro Trends

Avatar Employees

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to maximise their output.

Artificial Intelligence : Far Futures : Workplace

News

The first cosmetics collection for AI, by AI

CGI model Perl.www has launched a cosmetics brand for digital beings, ‘in a world where beauty isn’t exclusive to humans anymore’.

Beauty : Cosmetics : Digital

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.

IAM : Digital Media : Marketing

Viewpoints

Madary and Metzinger: Virtual Reality Ethics

The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.

Virtual Reality : Ethics : Michael Madary

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.

Technology : Media & Entertainment : Finance

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...

Retail : Fashion : Leisure

Big Ideas

In-game fashion

The synergy between fashion and gaming is swelling as designers and brands produce garments for wearing in-game and IRL.

Gaming : Fashion : Media

Viewpoints

Will brands start selling digital apparel in video games?

Innovators are looking to the blockchain to create a universal marketplace for in-game items.

Gaming : Digital : Retail

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