LS:N Global

Daily Signals

A virtual influencer becomes Marks & Spencer’s newest ambassador

Marks & Spencer has announced a new addition to its M&S Insiders influencer programme in the shape of a virtual persona.

Daily Signals

Kate Moss gamifies styling as an avatar model

Signposting the future of avatar modelling in virtual realms and metaverses, fine jewellery brand Messika has turned its supermodel collaborator Ka...

Media & Entertainment : Technology : Fashion

Micro Trends

Audio to Watch

Moving music to new frontiers, platforms including Spotify, TikTok, Twitch and YouTube have educated consumers into developing a unique sensitivity...

Music : TikTok : Social Media Platform

Micro Trends

Avatar Influence

From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...

Fashion : Digital : Retail

Daily Signals

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday

Big Ideas

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and moneti...

Youth : Pop-culture & Media : Retail

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...

Technology : Pop Culture & Media : Youth

Markets

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...

Fashion : Beauty : Fantasy

Daily Signals

KFC launches its very own virtual influencer

The fast food chain is mocking the likes of Lil Miquela and Shudu by turning founder Colonel Sanders into an avatar.

Advertising : Food : KFC

Daily Signals

Club404 is Lil Miquela’s own fashion line

The virtual influencer has launched her own members’ club offering a limited-edition range of merchandise.

Fashion : Avatar Influencers : Retail

Daily Signals

Synthesia unveils new AI avatars with full-body movement

Synthesia, the pioneering start-up in AI-generated avatars, is set to release an enhanced version of its hyper-realistic avatars with full-body mov...

Technology : Pop-culture & Media : Society

Daily Signals

L'Oréal’s fictional eco-activist targets Chinese shoppers

L’Oréal Group is introducing its first virtual idol in China in a bid to connect with new and younger audiences.

Beauty : Virtual : Influencer

Viewpoints

The Politics of the Avatar

If virtual reality is the future of social networking, should their be rules around the appearance of users?

Virtual Reality : The Sharded Self : Avatars

Daily Signals

Stat: Gen Z and Millennials in the US feel most authentic in digital spaces

A recent Consumer Trends Survey in the US reveals that Gen Z and Millennials continue to identify more with their digital personas than their offli...

Technology : Identities : Authentic Avatars

Viewpoints

Have Instagram influencers lost their sway?

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion come to the fore?

Youth : Digital : Retail

Daily Signals

Camper steps into avatar marketing

Spain – The shoe brand has created nine sci-fi-inspired characters for its autumn/winter 2018 campaign, with a mini-site that encourages consumers ...

Fashion

Daily Signals

Retailers plan to blacklist repeat returners

A number of retailers are taking steps to curb the rise of shoppers who regularly buy, wear and return clothes in bulk.

Fashion : Retail : Returns

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.

Technology : Beauty : Fashion

Daily Signals

Pinterest predicts sea witchery will redefine style in 2025

Pinterest’s annual trend report, Pinterest Predicts, anticipates a shift towards maximalism and individual expression in 2025.

Fashion : Pop-culture & Media : Society

Daily Signals

Google augments the fan experience with Playmojis

Childish Gambino is the latest interactive character that Google has added to its Pixel camera with augmented reality.

Entertainment : Digital : Google

Micro Trends

Avatar Employees

A combination of artificial intelligence and hyper-realistic avatar design is enabling human workers to maximise their output.

Artificial Intelligence : Far Futures : Workplace

Daily Signals

The first cosmetics collection for AI, by AI

CGI model Perl.www has launched a cosmetics brand for digital beings, ‘in a world where beauty isn’t exclusive to humans anymore’.

Beauty : Cosmetics : Digital

Big Ideas

Artist LaTurbo Avedon exists solely on the internet

The avatar and artist discusses her digital identity and explains why tech companies could become transhumanitarian.

IAM : Digital Media : Marketing

Viewpoints

Madary and Metzinger: Virtual Reality Ethics

The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.

Virtual Reality : Ethics : Michael Madary

Micro Trends

NFT-ainment

The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.

Technology : Media & Entertainment : Finance

'avatar influence' Sort By Relevance Most Recent

'avatar influence'
Sort By

Relevance

Most Recent