LS:N Global

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.

Communities : Food And Drink

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...

Retail : Store Of Tomorrow : Future Store

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...

Gaming : UGC : Gamification

Markets

Weight Loss Market Futures

As semaglutide injections and pills become the new normal, the weight loss market is entering a new era in which appetite suppressant treatments, d...

Weight Loss : Ozempic : Wearable Tech

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

Design Directions

Uni-forms

For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...

Luxury : Masculinity : Utility

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

Future Family

In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...

Family : Households : William Higham

Big Ideas

BoF Voices 2023: The Creative Crossroads

At The Business of Fashion’s Voices 2023 conference, the focus was on creative resilience, ethical and sustainable innovation, and how AI is reshap...

Luxury : Fashion : Beauty

Communities

Party-totallers

Tired of a culture that normalises inebriation and places alcohol at the centre of every event, Party-totallers are shunning the shots, beer and ...

Party-totallers : The Optimised Self : Non-alcoholic

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Macro Trends

The Future of Soft Drinks: 10 trends

No longer are Coca-Cola and Pepsi the stalwarts of soft drinks. Brands are now to revamping their strategies and image to capture the attention of ...

Drinks : Soft Drinks : Non-alcoholic

Communities

Live Streamers

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even their daily dog walks, with thousands ...

Live Streamers : Periscope : Consumer Tribe

Macro Trends

The Fifth Scenario

At this very moment, the economy, the environment, science and technology, and the global balance of power are undergoing massive shifts: some are ...

Change : Hybrid : Dream

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...

Rural : Urban : Local

Podcasts

Podcast: Devon Powers on Pandemic Futures

In the first episode of Back to the F**kture, Devon Powers discusses why forecasters failed to spot Covid-19.

Society : Podcast : Covid-19

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...

Collaboration : Crisis : Man-uals

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...

Collaborative Economy : Conspicuous Access : Reputation

Macro Trends

Homedulgence

Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...

Home : Entertainment : Home Induglence

Micro Trends

The Rise of the C-Store

Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...

Retail : Food & Drink : Fashion

Big Ideas

Three Takeaways from the Walpole British Luxury Summit 2023

The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.

Luxury : Sustainability : Technology

Big Ideas

Dutch Design Week 2021: Envisaging a Better World

This year’s Dutch Design Week reveals components to construct a better society, from preventative care techniques to nature-inclusive solutions.

Design : Sustainability : Society

Micro Trends

Beirut Safari

Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...

Beirut : Conviviality Culture : The Convergence Economy

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

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