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Design Directions
Intro-spectrum
A new wave of designers are exploring subdued narratives, embracing a spectrum of grey undertones, highly expressive graphics and layering surfaces...
Beauty
:
The E-motional Economy
:
Branding
Design Directions
Skin-sensual
Designers across a range of disciplines are drawing inspiration from the sensual and irregular qualities of the natural human form.
Texture
:
Tactility
:
Sensuality
Markets
Chinese luxurians
Amid rumours of a slowdown in the national economy, the luxury market in China is in rude good health. By 2015, China’s consumers will account for ...
China
:
McKinsey
:
HNWIs
Design Directions
Rapha
On Wednesday afternoon, a pack of 24 cyclists descended on a country pub in Oxfordshire. To most passers-by it looked like a group of keen cyclists...
Heritage
:
Video Content
:
Biking
Design Directions
Mix Mash
Against a backdrop of optimism and experimental attitudes, and a willingness to take risks, we map a vibrant aesthetic direction fuelled by a wild ...
Pattern
:
Primitive
:
Hand-made
Trend Tracker
The Personal Information Economy
The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valu...
PIE
:
Data
:
Commodity
Macro Trends
The New Value Economy
Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy
:
Conspicuous Access
:
Reputation
Macro Trends
Homedulgence
Consumers across the globe are looking at new and innovative ways to maintain the good life they’ve come to treasure, without the expense of going ...
Home
:
Entertainment
:
Home Induglence
Micro Trends
The Rise of the C-Store
Brands are re-appraising the convenience store sector, viewing this once low-key retail channel as a valuable, authentic backdrop for launches, bra...
Retail
:
Food & Drink
:
Fashion
Big Ideas
Three Takeaways from the Walpole British Luxury Summit 2023
The new luxury world order, tomorrow’s consumers and good luxury were hot topics at the Walpole British Luxury Summit 2023 in London.
Luxury
:
Sustainability
:
Technology
Big Ideas
Dutch Design Week 2021: Envisaging a Better World
This year’s Dutch Design Week reveals components to construct a better society, from preventative care techniques to nature-inclusive solutions.
Design
:
Sustainability
:
Society
Micro Trends
Beirut Safari
Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...
Beirut
:
Conviviality Culture
:
The Convergence Economy
Macro Trends
Gen Z Now and Next: From Vision to Contradiction
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...
Generations
:
Gen Z
:
Demographics
Macro Trends
Guilded Luxury
As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...
Luxury
:
Travel
:
Hospitality
Behaviours
FemFin: Female-forward Finance
A report from The Future Laboratory and Allied Irish Banks (AIB) reveals how women are pioneering a financial system change – global banks and fina...
Finance
:
Investment
:
Society
Micro Trends
Better Bikercore
If happiness is a long bike ride with a good destination, these fashion innovators are cycling straight towards sustainability, style and inclusivity.
Fashion
:
Sports & Leisure
:
Sustainability
Big Ideas
Web Summit Lisbon 2023: AI Futures
As the world’s biggest tech conference, Web Summit Lisbon 2023 had no choice but to dedicate much of its schedule to artificial intelligence – incl...
AI
:
Technology
:
Football
Big Ideas
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy
From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion
:
Telfar
:
Retail
Markets
Virtual Accessibility Market
Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...
Technology
:
Virtual Reality Market
:
VR
Big Ideas
Five Innovators Empowering Football Activism
With the 2022 FIFA World Cup under way, change-makers are using football as a platform for protest and progress.
Youth
:
Sports & Leisure
:
Society
Micro Trends
Open-door HQs
Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail
:
Transparency
:
Hospitality
Viewpoints
Gucci’s Robert Triefus on redefining luxury
Gucci’s executive vice-president of brand and customer engagement discusses the inter-Covid lessons for luxury – and what The Five States of Luxury...
Luxury
:
Retail
:
Fashion
Markets
China Green Retail Market
Propelled by the impact of the pandemic and shifting mindsets of Millennial and Gen Z consumers, China’s tone is changing when it comes to protecti...
Retail
:
China
:
Sustainability
Viewpoints
The youth voices of Intersectional Environmentalism
With one-size-fits-all sustainability goals excluding people of colour, Gen Z are combining social justice with environmental activism.
Youth
:
Sustainability
:
Intersectionality
Markets
Rebranding the menopause
Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundame...
Beauty
:
Wellness
:
Technology
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