LS:N Global

Behaviours

Emerging Youth: Vietnam

With more young people living in Vietnam than ever before, this generation are using the country as a canvas on which to project creativity and sel...

Viewpoints

How to optimise skin longevity at a molecular level

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

Beauty : Health : Wellness

Big Ideas

Five fintech innovations for young home-buyers

As younger people strive to break away from being Generation Rent, a wave of fintech services are taking them from temporary tenants to first-time ...

FinTech : Mobile Money : Mortgages

Communities

Low-impact Eaters

Members of this community are changing their eating habits owing to increasing anxiety about the state of the environment.

Food : Drinks : Culture

Design Directions

Virtual Baroque

Digital artists are deconstructing the clichéd visual codes of luxury advertising. They are exaggerating the idealised and heavily stylised charact...

Luxury : CGI : Digital Aesthetic

Big Ideas

D&AD New Blood Awards 2014

Renowned within the global creative community as a hot bed for young talent, the annual New Blood awards organised by D&AD showcase the emerging ...

D&AD : New Blood Awards 2014 : Asos

Big Ideas

International Luxury Travel Market 2013 Overview Part 1

For the super-rich, the world is their oyster. Nowhere is this more evident than at the International Luxury Travel Market (ILTM) event in Cannes, ...

Occupancy : COMO : Como Hotels And Resorts

Design Directions

Stone and Spear: Illustration

London : Nostalgia : Illustration

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.

Communities : Food And Drink

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...

Retail : Store Of Tomorrow : Future Store

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...

Gaming : UGC : Gamification

Markets

Weight Loss Market Futures

As semaglutide injections and pills become the new normal, the weight loss market is entering a new era in which appetite suppressant treatments, d...

Weight Loss : Ozempic : Wearable Tech

Big Ideas

Modern Marriage

The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, su...

Marriage : Sustainability : Youth

Design Directions

Uni-forms

For millennial men luxury no longer has to mean hand-crafted and rough-hewn. Instead they are seeking the functional and simplified, and rejecting ...

Luxury : Masculinity : Utility

Macro Trends

The Paralysis Paradox

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from science, technology and business organisation...

Society : Sustainability : Technology

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...

MGM Grand Hotel : CrossFit : Zumba

Macro Trends

Homestead 3.0

Family sizes are changing, and our homes are adapting to accommodate new social and environmental behaviours.UK households are becoming more integr...

Home : Family : Connected Home

Big Ideas

Geneva motor show

Geneva – The global auto industry may be firmly in crisis with over-production, lack of consumer credit and weakened demand, but this year’s Geneva...

Nissan : Lagonda Concept : Aston Martin One-77

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Macro Trends

Future Family

In these turbulent times, the idea of family is becoming more important, as the nuclear family unit gives way to multi-generational clans and singl...

Family : Households : William Higham

Markets

AI Optimism Market

Pushing back on doom, dive into the AI boom’s potential to make consumers healthier, more productive and equal.

AI : Creativity : Technology

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Communities

Yama girls

Seeking solace and a spiritual break from their always-on city lives, a new generation of Japanese women are hitching up their high-fashion mountai...

Nike : Marmot : Hunter

Communities

Neo Boomers

Rather than settling for pipe and slippers, the Neo Boomers are taking up the banner, mouse and rucksack, reflecting attitudes that used to be the ...

Functionality : Mortgage-free : 50+

Macro Trends

Turbulent Teens

The more prosaic say ‘2010s’, but we’re calling the next decade the Turbulent Teens. As the climate changes, power shifts, populations increase and...

Turbulence : Teenager : Geo-political

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