LS:N Global

Viewpoints

Unpacking luxury’s NFT and metaverse opportunity

Daniella Loftus, a member of Red DAO, describes how non-fungible tokens (NFTs) and digital goods can open new revenue streams and enhance audience ...

Luxury : Technology : NFTs

Viewpoints

Why global youth migration will re-map the world by 2050

Strategist Parag Khanna discusses the mega-trends and scenarios that will dictate the movement of billions of people, shaping our borders, work and...

Society

Behaviours

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...

China : Youth : Gen Zalpha

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...

Youth : Health & Wellness : Society

Big Ideas

Why Brands are Next-Gen Career Advisers

A new wave of workplace advisers are emerging to help Gen Z and Alpha navigate and shape the future of work and yet-to-exist job roles.

Youth : Media & Entertainment : Workplace

Big Ideas

Five influ-seller platforms for next-gen retail

The apps and platforms helping retail brands seize the reach of influencers and celebrities by transforming them into sales people through peer-led...

Retail : E-commerce : Marketing

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.

Technology : Media & Entertainment : Youth

Behaviours

Gen Z in Singapore

Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness t...

Singapore : Emerging Youth : Gen Z

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.

Future Five : Home & Family : Topics

Viewpoints

Luxury Travel’s New Arabian Era

Executive director of destination development at Red Sea Global, Rosanna Chopra reveals how the Middle East will shape the future of luxury hospita...

Luxury : Travel & Hospitality : Design

Big Ideas

The campaigns debunking male marketing myths

Brands are defying stereotypes by demonstrating a more intimate approach to modern male identity that avoids polarising men i...

New Masculinity : Advertising : Fashion

Markets

Reading Market

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.

Media : Entertainment : Youth

Big Ideas

Five brands reframing nootropics for Generation Z

Exploring a breadth of natural brain-boosting ingredients, a raft of new brands are creating products tailored to the needs, concerns and moods of ...

Drinks : Youth : Health And Wellness

Big Ideas

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical beings.

Beauty : Wellness : Technology

Big Ideas

Why the Snow Mushroom is the Next Beauty Sensation

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...

Beauty : Skincare : Wellness

Big Ideas

IMM Cologne

Many designers at this year’s show, set in the main Koelnmesse exhibition space, focused on how people use everyday objects. This approach often re...

Furniture : Emotional Sobriety : Form Follows Rituals

Communities

Digital Architects

A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.

Retail : Communities

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.

Society : Technology : Health

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...

Technology : FinTech : Internet

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

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