LS:N Global

Macro Trends

Gen Z Now and Next: From Vision to Contradiction

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...

Generations : Gen Z : Demographics

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Behaviours

Emerging Youth: Saudi Arabia

In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...

Saudi Arabia : Gen Z : Middle East

Macro Trends

Alternet Economies

A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...

Technology : FinTech : Internet

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...

Technology : Identities : Youth

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...

Perfume : Fragrance : Retail

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...

Retail : Technology : Design

Markets

The Future of Haircare

Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.

Beauty : Digital : Haircare

Big Ideas

Four ways retail is becoming a phygital playground

Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...

Retail : Phygital : Fashion

Markets

Teen Fashion Market

Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.

Youth : Fashion : Retail

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...

Luxury : Economy : Legacy

Micro Trends

Open-door HQs

Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.

Retail : Transparency : Hospitality

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...

Luxury : India : Indian Luxury Market

Micro Trends

Future Forecast 2025: Sports, Health & Wellness 

The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...

Sports & Leisure : Society : Health & Wellness

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

Viewpoints

Why retail requires long-term metaverse strategies

Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...

Retail : Metaverse : Virtual

Big Ideas

Travel in 2030: Slow Honeymoons

In this fictional future scenario, we meet Ming and Hui, a Generation Z couple who are struggling to balance their climate commitments with their h...

Travel : Sustainability : Carbon Neutral

Micro Trends

Affirmative Banking

As the pandemic spotlights conversations about financial equality, new fintech disruptors created by and for intersectional communities are emerging.

FinTech : Technology : Finance

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

Big Ideas

Sustainability Packaged: Dieline Forum 2023

From co-solving to luxury redefined through craftsmanship, Dieline Forum 2023 lays the blueprint for a sustainable packaging design future.

Sustainability : Design : Packaging

Communities

Women Who Play

As gaming continues its advance as a key tool for consumer engagement, women gamers are now demanding their share of the spotlight.

Future Of Gaming : Avatar Customisation : Women Empowerment

Big Ideas

How Learning Spaces are Evolving for Gen Zalpha

Aligning with changing youth ideals and shifting global forces, educational spaces are evolving to inspire young people to take charge of their fut...

Youth : Society : Education

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