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Big Ideas
Why the Snow Mushroom is the Next Beauty Sensation
Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of skin-boosting be...
Beauty
:
Skincare
:
Wellness
Big Ideas
IMM Cologne
Many designers at this year’s show, set in the main Koelnmesse exhibition space, focused on how people use everyday objects. This approach often re...
Furniture
:
Emotional Sobriety
:
Form Follows Rituals
Communities
Digital Architects
A new community of consumers are curating fresh digital eco-systems to create new opportunities to engage with brands in a meaningful way.
Retail
:
Communities
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to i...
Youth
:
Generation Z
:
Indonesia
Macro Trends
Gen Z Now and Next: From Vision to Contradiction
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the chan...
Generations
:
Gen Z
:
Demographics
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Society
:
Technology
:
Health
Big Ideas
Future Five 2025: Gaming
As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...
Gaming
:
Pop-culture & Media
:
Techology
Macro Trends
Post-purpose Brands
Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...
Retail
:
Branding
:
Purpose
Behaviours
Emerging Youth: Saudi Arabia
In Saudi Arabia, digitally savvy Gen Z, fuelled by a profound cultural pride and a thirst for global experiences, are redefining retail, luxury, ho...
Saudi Arabia
:
Gen Z
:
Middle East
Macro Trends
Alternet Economies
A technological counter-culture is decentralising capitalism, reforming the internet and powering new value frontiers for creators, consumers and b...
Technology
:
FinTech
:
Internet
Macro Trends
The Synthocene Era: Merging Human and Machine Intelligence
As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...
Technology
:
Artificial Intelligence
:
Society
Markets
Teens, Tech and Tapping Out
The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...
Technology
:
Identities
:
Youth
Viewpoints
The EUX Factor
Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...
Retail
:
Technology
:
Design
Markets
The Future of Haircare
Brands are looking to skincare science and the potential of technology in order to tap into new market applications for haircare.
Beauty
:
Digital
:
Haircare
Micro Trends
Scent Retail Futures
Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent disco...
Perfume
:
Fragrance
:
Retail
Micro Trends
Auto Entertainment
The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility
:
Entertainment
:
Technology
Big Ideas
Four ways retail is becoming a phygital playground
Innovative applications of established technologies are creating multi-layered, mixed-reality retail experiences that merge digital and physical to...
Retail
:
Phygital
:
Fashion
Markets
Teen Fashion Market
Brands are re-imagining teen fashion with engaging activations spanning physical retail and the metaverse as the sector undergoes a global resurgence.
Youth
:
Fashion
:
Retail
Micro Trends
Future Forecast 2024: Luxury
The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury
:
Economy
:
Legacy
Micro Trends
Open-door HQs
Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail
:
Transparency
:
Hospitality
Markets
State of Luxury: India
A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...
Luxury
:
India
:
Indian Luxury Market
Micro Trends
Future Forecast 2025: Sports, Health & Wellness
The sports, health and wellness industries are undergoing significant transformations, driven by innovative biotechnology, new consumer markets and...
Sports & Leisure
:
Society
:
Health & Wellness
Big Ideas
House of Beautiful Business Festival 2024: Creating a Life-centred Economy
On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.
Society
:
Culture
:
Technology
Viewpoints
Why retail requires long-term metaverse strategies
Justin Hochberg, CEO of Virtual Brand Group, explains the untapped benefits of the metaverse, from R&D to phygital marketing and avatar behaviour a...
Retail
:
Metaverse
:
Virtual
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