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Macro Trends
Neo-collectivism
Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning individualism in favour of alliances th...
Society
:
Retail
:
Workplace
Macro Trends
Equilibrium Cities
Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.
Future Cities
:
Health And Wellness
:
Intersectionality
Macro Trends
Five States of Luxury 2021
A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury
:
Travel
:
Hospitality
Macro Trends
Luxury States: New Codes of Luxury 2024–2025
An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...
Luxury
:
Travel & Hospitality
:
Fashion
Macro Trends
Functional Feasting
As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink
:
Indulgence
:
Health & Wellness
Macro Trends
The Betterverse
The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged and virtual. Here we examine how organis...
The Metaverse
:
Media & Technology
:
Society
Macro Trends
Elastic Brands
Forget advertising campaigns and branded content. All eyes are on the inner workings of your business – and how seamlessly it can adapt.
Society
:
Branding
:
Retail
Macro Trends
The Synthocene Era: Trend Tracker
This trend tracker will take you through the near-term implications of The Synthocene Era, spotlighting tangible opportunities for your business.
AI
:
Technology
:
The Synthocene Era
Big Ideas
Six Pet Market Trends to Watch in 2025
From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...
Pet
:
Pet Market Trends 2025
:
AI-powered Pet Accessories
Communities
Amortals
As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...
Bleisure
:
Catherine Mayer
:
Anti-Aging
Micro Trends
Frankfurt Safari
Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.
Greentopias
:
Bauhaus Boom
:
Home From Home Hotels
Big Ideas
Inter-Covid Roadmap 2021
With the Covid-19 vaccine rollout offering a chance to rebuild our societies and economies, a host of new opportunities await brands and businesses.
Covid-19
:
Society
:
Health
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