'advertising'

Stat: Night owl shoppers are driving Chinese retail

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Stat: Night owl shoppers are driving Chinese retail

E-commerce platforms in China are experiencing a spike in interest in the evening, according to research by JD Big Data Research Institute.
Stat : Stats : Statistic
Selfridges spotlights digital products in its windows

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Selfridges spotlights digital products in its windows

For the first time, digitally rendered products are directly shoppable from the department store’s windows.
Retail : Fashion : Digital
Carling’s new campaign spotlights LGBTQ football

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Carling’s new campaign spotlights LGBTQ football

The brewery brand has unveiled a new two-part campaign featuring players of LGBTQ-inclusive football team Black Country Fusion FC.
Drinks : Civic Brands : Beer
A resale site for influencers’ wardrobes

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A resale site for influencers’ wardrobes

UK – The Resolution Store is an e-commerce store that makes use of social media influencers’ unwanted clothing.
Fashion : Retail : Influencers
Ogilvy’s latest campaign wants to eliminate hair bias

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Ogilvy’s latest campaign wants to eliminate hair bias

The advertising agency partnered with World Afro Day to empower and transform the experience of women with afro hair.
Beauty : Culture : Inclusivity
Yeay for video

Big Ideas

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.
YEAY : Gen Viz : Video Shopping App
Looking like a lady

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Looking like a lady

Global – H&M’s new advertising campaign celebrates femininity in all its guises.
The Athena Woman : H&M : She's A Lady
Sky shopping

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.
JetBlue Airways : Fly-Fi : E-commerce
Blank space

News

Blank space

UK – This Christmas, to stand out in a crowd of tear-jerking advertisements, Kit Kat decided to show nothing at all.
Kit Kat : Christmas : Tongue-in-cheek Branding
Nouveau Lean Cuisine

Big Ideas

Nouveau Lean Cuisine

US – Nestlé’s Lean Cuisine has given its brand strategy a complete overhaul, moving away from diet marketing to keep up with changing consumer at...
#WeighThis Campaign : Lean Cuisine : 360i
Apple forges new path

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Apple forges new path

California – Apple has released a new promotional video as a showcase for the materials and manufacturing processes used to create its stainle...
Steel : Apple Watch : Technology And Craft
The down side: Patagonia makes its puffy jackets with traceable feathers

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The down side: Patagonia makes its puffy jackets with traceable feathers

US – Patagonia has released a new animated video on the dark tale of down, the feathers used for its signature puffy jackets, and its often unethic...
Scare Marketing : Patagonia : Supply Chain
Athena Magtail: Net-A-Porter’s Porter

Viewpoints

Athena Magtail: Net-A-Porter’s Porter

For all its innovation, Net-A-Porter’s magazine has a distinctly conservative streak.
Print : Magazines : Net-A-Porter
Chipotle boosts vegetarian option with tofu dish

Big Ideas

Chipotle boosts vegetarian option with tofu dish

Chipotle boosts vegetarian option with tofu dish
Provenance : Brandstanding : San Francisco
Patagonia campaign challenges consumerism

Big Ideas

Patagonia campaign challenges consumerism

Patagonia campaign challenges consumerism.
Organic : Sustainability : USA
Beth Bentley : The plate-spinning man

Viewpoints

Beth Bentley : The plate-spinning man

Wieden + Kennedy director of digital strategy and innovation Beth Bentley talks about the plate-spinning man. 
Gender : Beth Bentley : Fathers
LED flooring could give retail a brighter future

Big Ideas

LED flooring could give retail a brighter future

LED flooring could give retail a brighter future
LED : Flooring : Retail
Graph Search takes Facebook into Google territory

Big Ideas

Graph Search takes Facebook into Google territory

Graph Search takes Facebook into Google territory
Facebook : Graph Search : Google
US winemakers reach out to young mothers

Big Ideas

US winemakers reach out to young mothers

US winemakers reach out to young mothers
Wine : US : Mothers
Coca-Cola’s cup runneth over with happiness

Big Ideas

Coca-Cola’s cup runneth over with happiness

Coca-Cola’s cup runneth over with happiness
Coca-Cola : Happiness Refill : Brazil
Uniqlo contest calls on ewe to join its flock

Big Ideas

Uniqlo contest calls on ewe to join its flock

Uniqlo contest calls on ewe to join its flock
Uniqlo : Twitter : Online Competition
IBM gains recognition through new technology

Big Ideas

IBM gains recognition through new technology

IBM gains recognition through new technology
Fashion Solutions : Behavioural : Mannequin
Video games the main player in entertainment

Big Ideas

Video games the main player in entertainment

Video games the main player in entertainment
Video Games : Social Gaming : Micropayments
Social satire

News

Social satire

London – Artist Cory Arcangel’s latest exhibition Currentmood satirises the visual language of social media.
Cory Arcangel : Lisson Gallery : Gen Viz
Big data and beyond: Does privacy still matter?

Viewpoints

Big data and beyond: Does privacy still matter?

Does privacy still matter? What is the value of our personal data anyway?
Big Data : Privacy : The Data Cafe
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