'advertising'

News outlets look to conferences to boost revenue

Big Ideas

News outlets look to conferences to boost revenue

News outlets look to conferences to boost revenue
Festival : TechCrunch : Fest-vertorials
Colour-coded: A new guide for beer enthusiasts

News

Colour-coded: A new guide for beer enthusiasts

Switzerland – Beertone, a new reference guide for beer, enables beer enthusiasts to discover different blends based on their colour.
Beer Connoisseurs : Bottle Design : Information About Brewery
Read between the lines: Ads not what they seem

News

Read between the lines: Ads not what they seem

Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of...
Brandjacking : DDB Paris : Imagery
US retailers begin lo-hi retail collaboration

Big Ideas

US retailers begin lo-hi retail collaboration

US retailers begin lo-hi retail collaboration
Neiman Marcus : Target : Council Fashion Designers America
3-D entertainment comes home

Big Ideas

3-D entertainment comes home

3-D entertainment comes home
3-D : Shrek Goes Fourth : Toy Story 3
Peer-to-peer lending capitalises on the credit crunch

Big Ideas

Peer-to-peer lending capitalises on the credit crunch

Peer-to-peer lending capitalises on the credit crunch
P2P : Zopa : Prosper
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Viewpoints

Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches

Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions. 
 Martin Lindstrom : Marketing : Neuromarketing
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Stat: Consumers turn to boomerang behaviour on streaming services

News

Stat: Consumers turn to boomerang behaviour on streaming services

The future of the media industry lies in balancing technological advances with human creativity and expertise.
Finance : Pop-culture & Media : Society
Mozilla alerts on AI chatbots' privacy red flags

News

Mozilla alerts on AI chatbots' privacy red flags

Mozilla – creator of the open-source web browser Firefox – has published an investigation into the privacy concerns around using popular AI-relatio...
Technology : Pop-culture & Media : Finance
Stat: Electric vehicle charging stations and mileage remain a concern for EV owners

News

Stat: Electric vehicle charging stations and mileage remain a concern for EV owners

As the electric vehicle (EV) market expands, concerns about charging infrastructure are coming to the fore.
EV : Mobility : Electric Vehicles
The Future Laboratory and JCDecaux launch Gen Z: The IRL Opportunity

News

The Future Laboratory and JCDecaux launch Gen Z: The IRL Opportunity

The world’s largest outdoor advertising company, JCDecaux, has collaborated with The Future Laboratory to explore and understand the values and nee...
Youth : Society : Retail
World Retail Congress daily recap: Phygital retail futures

News

World Retail Congress daily recap: Phygital retail futures

On the closing day of the show in Barcelona, there was a battle between the digital and the physical, as well as a push for purposeful retail.
Technology : Retail : Sustainability
Snapchat and eBay make selling pre-loved clothes easier

News

Snapchat and eBay make selling pre-loved clothes easier

Snapchat is seeking to make buying and selling pre-loved clothing easier through a partnership with eBay that makes the relationship between social...
Retail : Media & Entertainment : Fashion
Stat: Gen Z are demanding gender-fluid fashion

News

Stat: Gen Z are demanding gender-fluid fashion

Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion : Inclusivity : Youth
Stat: Indians turn to snacks for emotional comfort

News

Stat: Indians turn to snacks for emotional comfort

According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.
Food & Drink : Society : Health & Wellness
Stat: Algorithmic curation is failing video streamers

News

Stat: Algorithmic curation is failing video streamers

Video subscription platforms are failing to deliver a seamless user experience in some areas, a new study finds.
Media And Entertainment : Technology : Stat
This supermarket’s Snapchat campaign proves its fish is fresh

News

This supermarket’s Snapchat campaign proves its fish is fresh

France – Supermarket chain U is harnessing the ephemerality of Snapchat Stories to prove when its fish was caught.
Food : Retail : Marketing
Game on

News

Game on

Berlin – The Computer Game Museum has created an interactive advertising campaign that taps into gaming nostalgia.
Gaming : Museum Market : Radio
Russian designers offer beer drinkers access to free films on tap

Big Ideas

Russian designers offer beer drinkers access to free films on tap

New technology lets users access a free film on a mobile device by tapping it with a beer bottle.
Heads And Hands : Grolsch : Packaging
Campaign aims to make DNA testing mainstream

Big Ideas

Campaign aims to make DNA testing mainstream

Campaign aims to make DNA testing mainstream
Genetics : Adversiting : Personal Information
Virgin Mobile calls on Millennials to cut the cord

Big Ideas

Virgin Mobile calls on Millennials to cut the cord

Virgin Mobile calls on Millennials to cut the cord
Finance : Curb Your Enthusiasm : Leaving
The best of 2011: The top three luxury Seeds of the year

News

The best of 2011: The top three luxury Seeds of the year

The best of 2011: The top three luxury Seeds of the year
Dunhill : Fendi : Valentino
Hulu screen-tests social media with Facebook

Big Ideas

Hulu screen-tests social media with Facebook

Hulu screen-tests social media with Facebook
Film Streaming : TV Streaming : Social Sharing
Blaze of technology leads to a mobile wallet

Big Ideas

Blaze of technology leads to a mobile wallet

Blaze of technology leads to a mobile wallet
Blaze Mobile Wallet : Mobile Phone : Cell Phone
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