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Big Ideas
News outlets look to conferences to boost revenue
News outlets look to conferences to boost revenue
Festival
:
TechCrunch
:
Fest-vertorials
News
Colour-coded: A new guide for beer enthusiasts
Switzerland – Beertone, a new reference guide for beer, enables beer enthusiasts to discover different blends based on their colour.
Beer Connoisseurs
:
Bottle Design
:
Information About Brewery
News
Read between the lines: Ads not what they seem
Paris – Advertising agency DDB Paris has created a campaign featuring print advertising-style posters in a bid to raise awareness of...
Brandjacking
:
DDB Paris
:
Imagery
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
3-D entertainment comes home
3-D entertainment comes home
3-D
:
Shrek Goes Fourth
:
Toy Story 3
Big Ideas
Peer-to-peer lending capitalises on the credit crunch
Peer-to-peer lending capitalises on the credit crunch
P2P
:
Zopa
:
Prosper
Viewpoints
Martin Lindstrom : Most consumer purchase decisions are formed in the unconscious – making irrelevant many of today’s marketing pitches
Buyology author Martin Lindstrom talks about unconscious consumer purchase decisions.
Martin Lindstrom
:
Marketing
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Neuromarketing
Micro Trends
Content Commerce
Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail
:
Pop-culture & Media
:
Technology
News
Stat: Consumers turn to boomerang behaviour on streaming services
The future of the media industry lies in balancing technological advances with human creativity and expertise.
Finance
:
Pop-culture & Media
:
Society
News
Mozilla alerts on AI chatbots' privacy red flags
Mozilla – creator of the open-source web browser Firefox – has published an investigation into the privacy concerns around using popular AI-relatio...
Technology
:
Pop-culture & Media
:
Finance
News
Stat: Electric vehicle charging stations and mileage remain a concern for EV owners
As the electric vehicle (EV) market expands, concerns about charging infrastructure are coming to the fore.
EV
:
Mobility
:
Electric Vehicles
News
The Future Laboratory and JCDecaux launch Gen Z: The IRL Opportunity
The world’s largest outdoor advertising company, JCDecaux, has collaborated with The Future Laboratory to explore and understand the values and nee...
Youth
:
Society
:
Retail
News
World Retail Congress daily recap: Phygital retail futures
On the closing day of the show in Barcelona, there was a battle between the digital and the physical, as well as a push for purposeful retail.
Technology
:
Retail
:
Sustainability
News
Snapchat and eBay make selling pre-loved clothes easier
Snapchat is seeking to make buying and selling pre-loved clothing easier through a partnership with eBay that makes the relationship between social...
Retail
:
Media & Entertainment
:
Fashion
News
Stat: Gen Z are demanding gender-fluid fashion
Brands are falling behind demand as younger generations seek more gender-neutral options.
Fashion
:
Inclusivity
:
Youth
News
Stat: Indians turn to snacks for emotional comfort
According to research by Mintel, this behaviour has become particularly prominent throughout the pandemic.
Food & Drink
:
Society
:
Health & Wellness
News
Stat: Algorithmic curation is failing video streamers
Video subscription platforms are failing to deliver a seamless user experience in some areas, a new study finds.
Media And Entertainment
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Technology
:
Stat
News
This supermarket’s Snapchat campaign proves its fish is fresh
France – Supermarket chain U is harnessing the ephemerality of Snapchat Stories to prove when its fish was caught.
Food
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Retail
:
Marketing
News
Game on
Berlin – The Computer Game Museum has created an interactive advertising campaign that taps into gaming nostalgia.
Gaming
:
Museum Market
:
Radio
Big Ideas
Russian designers offer beer drinkers access to free films on tap
New technology lets users access a free film on a mobile device by tapping it with a beer bottle.
Heads And Hands
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Grolsch
:
Packaging
Big Ideas
Campaign aims to make DNA testing mainstream
Campaign aims to make DNA testing mainstream
Genetics
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Adversiting
:
Personal Information
Big Ideas
Virgin Mobile calls on Millennials to cut the cord
Virgin Mobile calls on Millennials to cut the cord
Finance
:
Curb Your Enthusiasm
:
Leaving
News
The best of 2011: The top three luxury Seeds of the year
The best of 2011: The top three luxury Seeds of the year
Dunhill
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Fendi
:
Valentino
Big Ideas
Hulu screen-tests social media with Facebook
Hulu screen-tests social media with Facebook
Film Streaming
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TV Streaming
:
Social Sharing
Big Ideas
Blaze of technology leads to a mobile wallet
Blaze of technology leads to a mobile wallet
Blaze Mobile Wallet
:
Mobile Phone
:
Cell Phone
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