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Big Ideas
Magazines titles to go digital
Magazines titles to go digital
Conde Nast
:
IPad
:
GQ
Big Ideas
Modern Muslims take a bite out of halal fast food
Modern Muslims take a bite out of halal fast food
France
:
Paris
:
Muslims
News
In the fold: Paper company publishes design guide
In the fold: Paper company publishes design guide
Environmental
:
Design Guide
:
Fenner Paper
News
Editourism: Wallpaper* magazine plays tour guide
Editourism: Wallpaper* magazine plays tour guide
Tourism And Editorial
:
Publishing Industry
:
Knowledge Based Services
News
Tiny tot tv
Stockholm – Children’s app-maker Toca Boca has expanded its remit with a new video streaming service.
Toca Boca
:
Video Streaming
:
Gen I
Viewpoints
Speech recognition: Welcome to the future
Speech recognition is here, we just don’t know it yet.
Speech Recognition
:
Google
:
Megasystems
Big Ideas
American Express puts focus on unbanked with new film
The financial services brand has joined the growing number of companies creating documentary-style films.
American Express
:
The Just Nots
:
Financal Services
Markets
Africa’s emerging middle class
All eyes to Africa, where a new report confirms the emergence of a meaningful number of middle class consumers and further expansion predicted over...
African Development Bank
:
Ghana
:
McKinsey & Co
Micro Trends
Referral Economy
Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral
:
E-commerce
:
Social Networks
News
Stat: The US ad landscape lacks cultural relevance
Brands attempting to reach very large consumer pools in audio ads might be playing a losing game, according to new research comparing the effective...
Society
:
Media & Entertainment
:
Technology
Viewpoints
Dare to be dull: Why boring is best
Slowing down and daring to be boring could be the best marketing tactic of all.
Frustration Marketing
:
Honda
:
Leica
Big Ideas
Regent Street pioneers beacon technology in London
One of London’s most popular shopping destinations has embraced beacon retail.
Beacon Retail
:
IBeacon
:
Regent Street
Viewpoints
Can’t we just let the vagina be?
If brands must create beauty products for below the belt, they should at least brand them honestly.
Beauty
:
Wellness
:
Branding
Big Ideas
Cannes Lions 2015 Preview
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...
Cannes Lions
:
Cannes Lions International Festival Of Creativity
:
Cannes 2015
Big Ideas
Cannes Lions 2014: Volvo and Harvey Nichols campaigns win top honours
The Cannes Lions festival's final awards ceremony named the winners for Film, Film Craft, Innovation, Branded Content, Titanium and Integ...
Cannes Lions 2014
:
Cannes Lions
News
Google partners with Netflix to create shoppable Emily in Paris experience
Google has become the title sponsor of Netflix’s popular series Emily In Paris, marking a significant step into the world of shoppable content for ...
Pop Culture
:
Media
:
Technology
News
Stat: Spending by European streamers to exceed that of traditional broadcasters
Spending by subscription video-on-demand (SVOD) platforms in Europe’s major tv markets is projected to reach £8.4bn ($10.7bn, €10bn) by the end of ...
Media
:
Pop Culture
:
Streaming
News
Stat: TikTok leads global in-app earnings with record-breaking revenue
Despite facing regulatory challenges in several countries, TikTok emerged as the top-earning app globally.
Technology
:
Pop-culture & Media
:
Society
News
France leads global effort against fast fashion excesses
The French parliament has taken a ground-breaking step in curbing the allure of low-cost fast fashion, particularly from mass producers like China.
Fast-fashion
:
Sustainability
:
France
News
Rediscovering ancient Egypt with Snap’s AR activation at the Louvre
The Musée du Louvre has brought AR into the museum space in collaboration with Snap, presenting Egypt Augmented, a collection of AR experiences bre...
Design
:
Technology
:
Retail
News
Spotify creates travel itineraries based on music tastes
Low-cost airline EasyJet and music streaming platform Spotify are teaming up to recommend holiday destinations based on people's listening habits.
Travel & Hospitality Futures
:
Technology
:
Youth
News
Brother 2.0 gives visibility to intersectional models
Brother Models is pushing towards an inclusive future of casting by adding a diversity board to its portfolio.
Society
:
Beauty
:
Fashion
News
Tesco’s plasters are a lesson in brand inclusivity
The UK supermarket's range of skin-tone fabric plasters are the result of working closely with its staff.
Society
:
Health
:
Diversity
News
WellSpoken introduces training for wellness influencers
Following the launch of its independent accreditation for wellness brands, the UK-based start-up is now introducing a voluntary register to verify ...
Wellness
:
Influencers
:
Certification
News
Cannes Lions 2019: Branding means more than surface decoration
An assortment of the world’s most respected experts explored how brands must build purpose to remain relevant in uncertain times.
Activism
:
Civic Brands
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