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Gift of hope
Myer Australia has launched a highly emotive campaign that highlights the importance of people’s involvement in supporting women and chil...
Myer
:
BBDO
:
Boutique Altruism
Big Ideas
Food fight
US – A new survey shows that public and expert opinion on what is considered healthy is divided.
Healthy Eating
:
Food Futures
:
American Society For Nutrition
News
Ride or die
Paris – Kenzo’s short film Sun to Sun is like a Harajuku Quadrophenia, with its modern adaptation of Japanese folk tale Momotarō.
Kenzo
:
Sun To Sun
:
Folklore
Big Ideas
The importance of trust
Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.
Amazon
:
Fiverr
:
Reputation Economy
Big Ideas
Facebook users can launch a targeted ad campaign to find love
Lovebook enables singles to brand themselves and launch a targeted advertising campaign on Facebook.
Lovebook
:
Facebook
:
Online Dating
Big Ideas
US cable and network television channels are losing female viewers
Female television viewing figures are on the decline according to a new Nielsen study.
Nielsen
:
Report
:
Television
News
Race against time: G-Shock launches interactive zombie film
UK, Germany – Watch brand G-Shock has released an interactive short film pitting fans of the brand against a horde of flesh-hungry zombies.
G-Shock
:
Zombie Apocalypse
:
Chasm Culture
News
To cap it all: Coca-Cola gives plastic bottles a second life
Asia – Coca-Cola has released a series of inventive bottle caps that turn empty bottles into functional items such as water squirters and pencil ...
Sustainability
:
Brandstanding
:
Upcycling
Big Ideas
Tesco to scan customers’ faces to run targeted ads
Tesco to scan customers' faces to run targeted ads
Tesco
:
Big Brother
:
Personal Information Economy
Big Ideas
McDonald’s serves up tv for diners
McDonald’s serves up tv for diners
Channelport
:
McDonalds
:
Tv
Big Ideas
Think Blue campaign sets players on eco trip
Think Blue campaign sets players on eco trip
Sustainability
:
Conservation
:
Environment
Big Ideas
SXSW 2011
This year’s South by Southwest (SXSW) music, film and interactive festival in Austin, Texas, was the largest to date. Key trends from digital start...
Gaming
:
Start-ups
:
Connections
News
Having a blast: Chanel releases fun promo
Having a blast: Chanel releases fun promo
Faction Marketing
:
Character Brands
:
Luxury
Big Ideas
The best of 2010: The key beverage Insights of the year
The best of 2010: The key beverage Insights of the year
Coffee
:
Capsules
:
Connoisseurs
Big Ideas
Making a drama out of the Chinese web scene
Making a drama out of the Chinese web scene
China
:
Shanghai
:
Online Video
Big Ideas
A fifth of the Chinese population will shop online by 2012
A fifth of the Chinese population will shop online by 2012
China
:
Boston Consulting Group
:
ZT Online
News
Stat: Hispanic population drives post-Covid US growth
The Hispanic population in the US grew by 3.2m from April 2020 to July 2023, accounting for 91% of the nation’s overall gain, according to an analy...
Identity
:
Population
:
Diversity
News
The Times expands Luxx magazine with new online vertical
News Corp-owned British broadsheet The Times has launched a luxury vertical as an online extension to Luxx, its luxury supplement magazine.
Luxury
:
Media & Entertainment
:
Society
News
Woolmark shows the fashion industry’s crude oil problem
Cheap clothing and crude oil are more closely related than many consumers may realise.
Fashion
:
Sustainability
:
Society
News
Stat: Nearly half of Generation Z never drink coffee
Known as the staple drink of Millennials, new research by YouGov shows that coffee might be falling out of favour among younger consumers.
Food And Drink
:
Youth
:
Gen Z
News
Stat: UAE travellers embrace sustainable tourism
While sustainable tourism behaviours have been on the rise across the globe in recent years, research from YouGov finds that young travellers from ...
Travel & Hospitality
:
Sustainability
:
Society
News
Stat: Japanese beauty buyers embrace gender-neutrality
In Japan, changing consumer beauty behaviour suggests a growing opportunity for genderless cosmetics – as identified in a study by Cosme.
Stat
:
Statistic
:
Beauty
News
These customised playlists elevate film streaming
The feature film Trolls World Tour is using audio playlists in lieu of traditional marketing.
Music
:
Enetertainment
:
Film
News
Fanta’s tongue-in-cheek take on fitness ads
Fanta has released an ad entitled Idiots Are Amazing that subverts motivational fitness advertising.
Drinks
:
Fanta
:
Happiness
News
Unilever rethinks kids messaging
Unilever is rethinking the way it markets food and drink to children, as part of a bid to help parents, carers and kids make better choices.
Food
:
Drink
:
Health
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