Berlin – The Computer Game Museum has created an interactive advertising campaign that taps into gaming nostalgia.
- The History Worth Playing campaign is centred around Radio Game, a new video game distributed via radio waves
- Consumers can access the game via the museum’s radio ads, on its website or by visiting the museum
To mark its 20th anniversary, the Computer Game Museum in Berlin has collaborated with the creative agency DDB Spain to develop two new interactive video games. Radio Game, which is compatible with the ZX Spectrum, one of the first home computer models, can only be accessed by recording the sound broadcast by the museum’s radio advert.
Aware that many consumers will not have access to the ZX Spectrum, the Computer Game Museum has also enabled smartphone users to access the game via their devices. The campaign was devised to instil nostalgia in older gamers and to educate a new generation of tech users about the evolution of technology.
The museum’s director Andreas Lange explains the importance of radio for gamers during the 1980s as a means of acquiring new gaming material. As replicated in the museum’s new Radio Game, pirate radio stations would broadcast video games through sound waves and gamers could pick up this data using their ZX Spectrum microcomputer.
The Big Picture
Museums are demonstrating new interactive ways of engaging with audiences that highlight their purpose and help to reach different demographics. For more, see our Museum Market report.