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Dimpact is a carbon calculator for streaming services
Computer science researchers at the University of Bristol are encouraging streaming services to monitor and challenge their digital carbon footprint.
Tech
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Carbon Footprint
:
Carbon Emissions
News
Stat: Gender-neutral toys broaden Gen Alpha’s horizons
The Gender Beyond the Binary report by marketing agency Bigeye highlights generational discrepancies in the effects of gendered toys on children’s ...
Youth
:
Gender
:
Diversity
News
Stat: Boomer women feel ignored by the beauty industry
A survey by AARP shows that 89% of women say beauty and personal grooming are at least somewhat important to them.
Beauty
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Baby Boomers
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Make-up
News
Volkwagen’s latest ad owns up to its previous mistakes
To mark its move into electric vehicles, the car brand is referencing its 2015 diesel emissions scandal.
Mobility
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Branding
:
Sustainability
News
Stat: Adaptive apparel represents untapped opportunities
Adaptive apparel, which encompasses clothing and footwear designed to meet the needs of consumers with disabilities or health conditions, is a grow...
Fashion
:
Inclusivity
:
Design
News
Stat: Missguided triumphs with Love Island experiment
In June, the fashion retailer partnered with the popular dating series to dress all contestants over the eight week run the show. Viewers were able...
Fashion
:
Retail
:
Stat
News
Geico’s unskippable advert
Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.
Geico
:
Insurance
:
The Martin Agency
News
Mountain dance: Nike’s latest collection presented in Nowness video
Morocco – Nike has collaborated with young Brazilian designer Pedro Lourenço on an eight-piece capsule collection that blends functionality an...
The Athena Woman
:
Body Temples
:
Nike
News
Food for thought: Cooking promotion provides a feast for the eyes
Stockholm – When you watch Now You're Cooking, it is almost as if you are watching your own hands carefully tossing flakes of sea salt on a piece...
News
App market: Interactive map helps you buy local
London – Traditionally, lemonade stand proprietors have advertised with home-made signs. Now, anybody can find or sell products locally with a...
Royal College Of Art
:
Drink App
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Graduate Design
Big Ideas
Instagram takes on Vine with new video feature
Instagram takes on Vine with new video feature
Instagram
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Video
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Social Media
News
Moving images: Getty brings film library to life
Cannes – Do you think libraries are boring? Think again. Getty Images has challenged that notion by creating an interactive video wall in coll...
Interactive
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Cannes Lions
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The Light Surgeons
News
Parody of fashion: Kenzo film makes its mark
Parody of fashion: Kenzo film makes its mark
Paris
:
Opening Ceremony
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Films
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
Big Ideas
Bus stop charity ad campaign is gender-specific
Outdoor advertising agency Clear Channel and Curb Media have created a bus stop advertisement for charity Plan UK that shows different content to m...
Facial Recognition
:
Gender
:
Outdoor
News
Comic effect: AXE gives fans a graphic display
New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outs...
Twitter
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Storyline
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Razorfish
News
Gulp it down: Nokia film sets a world record
Gulp it down: Nokia film sets a world record
London
:
Carl Zeiss Optics
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Nokia N8
News
The Jazz Age: Honda releases interactive ad
The Jazz Age: Honda releases interactive ad
Gamification
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Interactive
:
Generation D
Big Ideas
Sound system: A GOOD way to analyse the mood
Sound system: A GOOD way to analyse the mood
Centamental
:
Conversations
:
Social Media
News
Journey of life: TV ad shows lifelong customer commitment
Journey of life: TV ad shows lifelong customer commitment
John Lewis
:
Ad
:
Commerical
News
Karma spirit: Consumers rate brands on new social media platform
Karma spirit: Consumers rate brands on new social media platform
Australia
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Sydney
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Social
News
Playing tag: Furniture brand goes viral on social network
Playing tag: Furniture brand goes viral on social network
Ikea
:
Viral Campaigns
:
Tagging
Design Directions
Breakfast Defectors
Using sameness as a starting point for inspiration, advertising agency Deutsch Los Angeles has imagined a dystopian world in which its client, Taco...
Taco Bell
:
Chasm Culture
:
Faction Marketing
Micro Trends
Gym Talk
Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...
Gym
:
Fittness
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IBISWorld
Viewpoints
Towards Ecology-first Economics
Dutch professor Kees Klomp on society’s economic delusion and how we can reconfigure the system to create a better future.
Society
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Sustainability
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Economics
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