The Jazz Age: Honda releases interactive ad

London – Motor company Honda has unveiled an interactive tv campaign to launch the new Honda Jazz car.

Developed by advertising agency Wieden+Kennedy London, This Unpredictable Life lets viewers grab its content in real time, using an iPhone app.

Called ‘screen hopping’, the technology recognises sound from the tv. When pre-defined sound waves are read, the phone app will display characters from the advert on-screen. The user can then interact with them away from the tv ad: singing into the iPhone, for instance, to make them dance.

For more on how to engage with consumers in real time, read our Future Media Landscapes report.