The Jazz Age: Honda releases interactive ad

20.02.2011 Gamification : Interactive : Generation D
This Unpredictable Life by Honda

London – Motor company Honda has unveiled an interactive tv campaign to launch the new Honda Jazz car.

Developed by advertising agency Wieden+Kennedy London, This Unpredictable Life lets viewers grab its content in real time, using an iPhone app.

Called ‘screen hopping’, the technology recognises sound from the tv. When pre-defined sound waves are read, the phone app will display characters from the advert on-screen. The user can then interact with them away from the tv ad: singing into the iPhone, for instance, to make them dance.

For more on how to engage with consumers in real time, read our Future Media Landscapes report.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more