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The Jazz Age: Honda releases interactive ad
London – Motor company Honda has unveiled an interactive tv campaign to launch the new Honda Jazz car.
Developed by advertising agency Wieden+Kennedy London, This Unpredictable Life lets viewers grab its content in real time, using an iPhone app.
Called ‘screen hopping’, the technology recognises sound from the tv. When pre-defined sound waves are read, the phone app will display characters from the advert on-screen. The user can then interact with them away from the tv ad: singing into the iPhone, for instance, to make them dance.
For more on how to engage with consumers in real time, read our Future Media Landscapes report.
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