'Branding'

Unearthing opportunity

Viewpoints

Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
Civic Brands : Earth Day : Reformation
Stat: Gen Z want employers to help them build personal brands

Daily Signals

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...
Identity : Workplace : Society
Stat: Gen Z values brands which embrace co-creation

Daily Signals

Stat: Gen Z values brands which embrace co-creation

Gen Z values brands which are willing to co-create, according to a new report from advertising agency Ogilvy.
Youth : Education : Retail
Stat: Beauty shoppers don’t trust brands’ sustainability claims

Daily Signals

Stat: Beauty shoppers don’t trust brands’ sustainability claims

Europe and US – A recent study has revealed that many beauty shoppers don’t trust sustainability claims made by brands in the industry.
Beauty : Sustainability : Society
Nuud chewing gum is bold about responsibility

Daily Signals

Nuud chewing gum is bold about responsibility

Nuud is a biodegradable chewing gum brand tackling the issue of single-use plastic in the category.
Food : Design : Plastic-free
Superfluid plays on beauty's role in identity

Daily Signals

Superfluid plays on beauty's role in identity

SUPERFLUID embraces the fluidity of identity and the playful role of beauty in individual self-expression.
Beauty : Make-up : Cosmetics
Getting intimate

Big Ideas

Getting intimate

Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...
Sustainable Scandinavia

Big Ideas

Sustainable Scandinavia

Stockholm – Swedish sustainability agency SB Insight has released the 2015 edition of its Sustainable Brand Index, outlining consumer attitudes to...
SB Insight : Sustainability : Sweden
Backlash prompts change in Starbucks tax policy

Big Ideas

Backlash prompts change in Starbucks tax policy

Backlash prompts change in Starbucks tax policy
Starbucks : Tax : Boycott
Silkworms and the story of the process at eco-luxury conference

Big Ideas

Silkworms and the story of the process at eco-luxury conference

Silkworms and the story of the process at eco-luxury conference
1.618 : Osklen : Oskar Metsavaht
Social networks raise profile of local brands

Big Ideas

Social networks raise profile of local brands

Social networks raise profile of local brands
Social Network : Local : Firefly Millward Brown
Turbulent teens: LS:N Global describes the decade

Daily Signals

Turbulent teens: LS:N Global describes the decade

Turbulent teens: LS:N Global describes the decade
Trend Briefing : Beyond Retail : Betapreneurs
Frozen fancy

Daily Signals

Frozen fancy

Mexico – Subisú’s range of frozen treats will have adults and children alike chasing the ice cream van.
Subisu : Futura : Ice Cream
Luxury brands in China need more net focus

Big Ideas

Luxury brands in China need more net focus

Luxury brands in China need more net focus
China : L2 Think Tank : E-commerce
Consumers look East for new wave of emerging brands

Big Ideas

Consumers look East for new wave of emerging brands

Consumers look East for new wave of emerging brands
Wolff Olins : Financial Times : Juan Valdez Café
The estate agent working to democratise housing

Daily Signals

The estate agent working to democratise housing

How&How, a London-based branding agency, has partnered with Flyp to develop a new brand identity that offers a colourful take on real estate.
Design : Technology : Finance
Liquid Death’s horror film memeifies brand marketing

Daily Signals

Liquid Death’s horror film memeifies brand marketing

Liquid Death, Gen Z’s favourite canned water brand, is taking satirical marketing to the extreme by releasing its own horror film, Dead Till Death.
Food & Drink : Media & Entertainment
Stat: Transparency remains slow among fashion brands

Daily Signals

Stat: Transparency remains slow among fashion brands

Apparel brands including Adidas, Reebok and Patagonia have been named among the most transparent by Fashion Revolution in its latest Fashion Transp...
Fashion : Transparency : Sustainability
The Future Laboratory explores the emotional side of due diligence

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence. 
The Future Laboratory : British Fashion Council : Investment
New brand signals Chinese push for Estée Lauder

Big Ideas

New brand signals Chinese push for Estée Lauder

New brand signals Chinese push for Estée Lauder
Osaio : Estée Lauder : China
Joyn in: Talking sense about social networks

Daily Signals

Joyn in: Talking sense about social networks

Joyn in: Talking sense about social networks
Network Evening : Consumer Insight : Marketing
German consumers lead new European optimism

Big Ideas

German consumers lead new European optimism

German consumers lead new European optimism
Germany : Value For Money : Optimism
Online Scent Concierge Services

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...
Fragrance : Perfume : Cologne
Clear thinking: New water comes positively charged

Daily Signals

Clear thinking: New water comes positively charged

Clear thinking: New water comes positively charged
Water : Love : Sydney
Stat: Employers are most-trusted during Covid-19

Daily Signals

Stat: Employers are most-trusted during Covid-19

Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.
Covid-19 : Workplace : Media
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