LS:N Global

Big Ideas

Online retail becomes the fashion in China

Viewpoints

Why American Apparel’s latest campaign misses the point

Brands should be wary of using female empowerment as a marketing claim.

Female Futures : Advertising

Big Ideas

The best of 2010: The key luxury Insights of the year

Emerging Markets : China : Galeries Lafayette

Podcasts

Podcast: Ana Andjelic on Prioritising Solid Cultural Growth

In this episode, sociologist, columnist and author, Ana Andjelic discusses how we should look to prioritise solid cultural growth.

Podcast : Ana Andjelic : Growth

Daily Signals

Gentleman's agreement: Men's skincare back to basics

Australia – New skincare brand Gentleman’s Brand Co, created by three Australians – the creative, the entrepreneur and the alchemist – aims to...

Australia : Basics : Uncomplicated

Viewpoints

William Higham : The next big thing

Trend forecaster William Higham talks about the next big thing.

Brandtocracies : William Higham : Community

Daily Signals

SoulCycle makes move into fashion-first retail

SoulCycle is ramping up its retail ambitions, with the aim to grow apparel into 15–20% of its business and potentially open stand-alone fashion-foc...

Fitness : Fashion : Retail

Daily Signals

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.

AI : Technology : Food & Drink

Daily Signals

Fashion brand Alohas turns bad publicity into viral video

Fashion brand Alohas has cleverly turned what started as a PR mishap into a viral marketing campaign.

Fashion : Marketing : Viral Videos

Daily Signals

An anti-choice furniture brand for modern living

As part of its rebranding, direct-to-consumer retailer Resident has introduced a streamlined sofa brand called Bundle.

Retail : Design : Furniture

Daily Signals

New York’s newest shopping district spotlights digital-first brands

Hudson Yards includes a 1m-square-feet retail centre with an entire floor devoted to digital-first brands.

Retail : Leisure : Architecture

Daily Signals

Thought-starter: Who are the department store disruptors?

As stores with outdated value propositions continue to decline, foresight writer Alex Hawkins explores the new multi-brand retail formats that brid...

Retail : E-commerce : Digital

Big Ideas

Future faces

Toronto – ModiFace has launched a new tool that combines live streaming with augmented reality.

ModiFace : AR : Live-streaming

Big Ideas

Insta-winning

Global – Instagram is increasingly the platform of choice for brands looking to connect with teenage consumers.

Instagram : L2 Think Tank : Marketing

Big Ideas

We are live

Global – Apps that enable users to live stream video content took off in 2015. Automotive and sportswear brands are the biggest adopters of this in...

Periscope : Live Streaming : L2 Think Tank

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.

Microsoft : The Sharded Self : Digital

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

Big Ideas

Coca-Cola and Sanofi to launch beauty drinks

Coca-Cola : Sanofi : Drinks

Big Ideas

Asia powers Prada to record sales in 2010

Prada : Asia : Stores

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Daily Signals

The Big Idea: Brand Innovation Debrief: Ssense

Amid a tough landscape for multi-brand luxury e-tailers, Ssense stands out by blending emerging talents, legacy brands, pop culture, data and strat...

Fashion : Luxury : Design

Daily Signals

Stat: Nike’s influence outpaced Louis Vuitton and Dior at the Olympics

Nike has emerged as the top brand in earned media value (EMV) during the 2024 Paris Olympics, surpassing luxury giants and Olympic sponsors Louis V...

Sports & Leisure : Nike : Olympics

Daily Signals

Dove boosts diversity in other brands’ adverts

Beauty brand Dove is calling on global brands to improve diversity in their advertising – by offering to cover modelling costs.

Media : Beauty : Diversity

Daily Signals

Colgate targets Gen Z with beautified oral care

Dental care brand Colgate is tapping into the interests of Generation Z with its new sub-brand CO.

Gen Z : Beauty : Wellness

Daily Signals

Gentle Monster unites brands in a retail experiment

Eyewear brand Gentle Monster has created an avant-garde multi-brand retail space, pointing to a new direction for department store design.

Retail : Luxury : Fashion

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