LS:N Global

Daily Signals

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...

Sports & Leisure : Society : Advertising & Branding

Viewpoints

It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...

Packaging : Inclusive : Retail

Viewpoints

Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.

Society : Nostalgia : Football

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.

Youth : Fashion : Gen Z

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.

Technology : Automotive : Digital

Daily Signals

A deadly experience

Paris – To promote the launch of a game based on a Tom Clancy novel, online experience Collapse simulates a worldwide smallpox pandemic.

Tom Clancy : The Division : Pandemic

Big Ideas

Britain’s state schools put coding on the curriculum

Britain’s state schools have begun introducing their students to the world of algorithms, making it the first G20 country to put computer science a...

Schools : The Year Of The Code : Generation I

Big Ideas

Forest kindergartens take off around the world

Forest kindergartens take off around the world.

School : Waldkindergärtens : Project Wild Thing

Big Ideas

Children's television show debuts on tablets

Children’s television show debuts on tablets

Television : Broadcast : Tv

Daily Signals

Mind games: Muse is Nike Fuel for the brain

Austin, Texas – Toronto-based InteraXon is at South by Southwest Interactive this week demonstrating Muse, a brain-sensing device that aims to take...

InteraXon : Muse : South By SouthWest

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.

Retail : Youth : Sustainability

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns.

Cannes Lions 2014 : Mobile : Ad Campaigns

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Big Ideas

Toy story turns to tech and eco-awareness

Toys : Trends UK : Mattel

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...

Media : Technology : Transmedia

Daily Signals

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...

Soundscapes : Mobility : Pimp My Ride

Daily Signals

Arsenal and Aries unite for a fashion collaboration

Arsenal FC has unveiled its latest creative endeavour – a collaboration with luxury streetwear brand Aries.

Fashion : Sports & Leisure : Society

Daily Signals

Stat: Gen Z Asian Americans value friendships over romance

An August 2024 survey by Yuzu, the social and dating app for Asian Americans, has unveiled key insights into Gen Z’s approach to friendships and so...

Society : Youth : Relationships

Daily Signals

Hyundai turns to emotional marketing for the 2024 Paris Olympic Games

Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.

Advertising & Branding : Sports & Leisure : Paris Olympics 2024

Daily Signals

Equinox taps into wellness experts for health advisory board

Luxury fitness club Equinox has established a health advisory board comprising wellness experts, medical professionals, academics and industry lead...

Luxury : Health & Wellness : Society

Daily Signals

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Pop Culture : Media : Gen Zalpha

Daily Signals

Samaritaine transforms into amusement park for summer

For summer 2023 luxury Parisian department store Samaritaine is paying tribute to its brand history by transforming into a lively and contemporary ...

Amusement Park

Daily Signals

Netflix invites neurodiverse and Latinx voices into animation

The streaming platform is launching an autumn 2021 mentorship programme targeting amateur animators from under-represented backgrounds.

Media & Entertainment : Society : Health & Wellness

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