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Daily Signals

Science fiction: Campaign brings new film to life

Viewpoints

Don Tapscott : Harness the power of the digital generation

Author Don Tapscott talks about harnessing the power of the digital generation.

Don Tapscott : Grown Up Digital : Facebook

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...

Media : Technology : Transmedia

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.

Retail : Youth : Sustainability

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns.

Cannes Lions 2014 : Mobile : Ad Campaigns

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Big Ideas

Toy story turns to tech and eco-awareness

Toys : Trends UK : Mattel

Daily Signals

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.

Retail : Gen Alpha : Statistic

Daily Signals

Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.

Tesco : Tesco Clubcard : Tesco Nightclub

Daily Signals

Kia Europe turns road trips into sound journeys for visually impaired people

Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...

Soundscapes : Mobility : Pimp My Ride

Daily Signals

Arsenal and Aries unite for a fashion collaboration

Arsenal FC has unveiled its latest creative endeavour – a collaboration with luxury streetwear brand Aries.

Fashion : Sports & Leisure : Society

Daily Signals

Stat: Gen Z Asian Americans value friendships over romance

An August 2024 survey by Yuzu, the social and dating app for Asian Americans, has unveiled key insights into Gen Z’s approach to friendships and so...

Society : Youth : Relationships

Daily Signals

Hyundai turns to emotional marketing for the 2024 Paris Olympic Games

Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.

Advertising & Branding : Sports & Leisure : Paris Olympics 2024

Daily Signals

Equinox taps into wellness experts for health advisory board

Luxury fitness club Equinox has established a health advisory board comprising wellness experts, medical professionals, academics and industry lead...

Luxury : Health & Wellness : Society

Daily Signals

The Trend: Danse Macabre

Taking dark humour to the next level, Gen Z are using death as a day-to-day source of cringe comedy – but also relatability.

Pop Culture : Media : Gen Zalpha

Daily Signals

Samaritaine transforms into amusement park for summer

For summer 2023 luxury Parisian department store Samaritaine is paying tribute to its brand history by transforming into a lively and contemporary ...

Amusement Park

Daily Signals

Netflix invites neurodiverse and Latinx voices into animation

The streaming platform is launching an autumn 2021 mentorship programme targeting amateur animators from under-represented backgrounds.

Media & Entertainment : Society : Health & Wellness

Micro Trends

Alternative Spirituality

Spirituality and folk religion are gaining cult online followings, allowing Generation Z to regain control in a global climat...

Youth : Wellness : Digital

Daily Signals

The Interview: John Connell on spatial sound experiences

Earlier in the year, we discussed how spatial sound has the potential to create new immersive experiences with John Connell, researcher-in-residenc...

Media : Digital : Retail

Daily Signals

A device to improve braille literacy in South Korea

The Dot Pad is a tool that allows the visually impaired to read books and browse the web.

Design : Product Design : Inclusivity

Daily Signals

Thought-starter: How can we rethink packaging design for everyone?

By differentiating between consumers with different mobility needs, retailers are reinforcing separation, not inclusivity. This needs to change – f...

Design : Packaging : Disability

Daily Signals

Daisie is a social community for young creative talent

US – Game of Thrones actor Maisie Williams has launched a new app to help young creatives connect with the media and entertainment industry.

Culture : Media : Community

Daily Signals

Health Tonic

New York – Vice Media is launching Tonic, a new channel focused on the future of health and wellness.

Vice : Health : Wellness

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