'gaming'

Cute recruitment

Daily Signals

Cute recruitment

Japan – Fast food brand McDonald’s has launched an animated campaign to recruit teenagers into its teams.
McDonald’s : Join The Crew : Gen Viz
Hooking up

Big Ideas

Hooking up

Global – Menswear and womenswear designer JW Anderson live streamed his autumn/winter 2016 show on social networking app Grindr.
​J.W. Anderson : Grindr : Social Commerce
Along for the ride

Big Ideas

Along for the ride

Europe – BMW invited Periscopers on an adventure into the great outdoors.
BMW : Periscope : Interaction
In the round

Daily Signals

In the round

London – Indie rock group Foals have used virtual reality to breathtaking effect in their latest music video.
Foals : Mountain At My Gate : Virtual Reality
Search and go

Big Ideas

Search and go

Global – Google’s latest update to its Search app enables users to monitor footfall in local businesses, helping them avoid long queues and grab ...
Google : Search App : Local Economy
Poetry in motion: Games developer designs an interactive virtual experience

Daily Signals

Poetry in motion: Games developer designs an interactive virtual experience

Pasadena, California – Games studio Funktronic Labs has designed a journey into a sub-atomic landscape that uses infrared motion-tracking technolog...
Collider : Funktronic Labs : Awakening Tech
CES: Device rewards active kids with digital content

Big Ideas

CES: Device rewards active kids with digital content

CES: Device rewards active kids with digital content
CES : Geopalz : Ibitz
Brands urged to target ads at ethnic minorities

Big Ideas

Brands urged to target ads at ethnic minorities

Brands urged to target ads at ethnic minorities
Ethnic : Minorities : Ethnography
Yves Béhar : Symbiotic design

Viewpoints

Yves Béhar : Symbiotic design

The man: The idea: Symbiotic design Words: Kasia Maciejowska
Industrial Design : Fuseproject Design Studio : Non Profit Making
Good service is the key to success in China

Big Ideas

Good service is the key to success in China

Good service is the key to success in China
Hai Di Lao : China : Service
Tee time for Turnberry’s South American tourists

Big Ideas

Tee time for Turnberry’s South American tourists

Tee time for Turnberry’s South American tourists
Golf : Turnberry : Ayreshire
CitizenM invites guests to become journalists

Big Ideas

CitizenM invites guests to become journalists

CitizenM invites guests to become journalists
Citizen M : Journalist : Hotels
Anti-spoiler software lets consumers enjoy sport in peace

Big Ideas

Anti-spoiler software lets consumers enjoy sport in peace

Anti-spoiler software lets consumers enjoy sport in peace
Football : Internet : Sport
Self-styled: Inspired vision for shoe design

Daily Signals

Self-styled: Inspired vision for shoe design

Self-styled: Inspired vision for shoe design
Puma : Creative Factory : Shoes
Asian shoppers spending more in London

Big Ideas

Asian shoppers spending more in London

Asian shoppers spending more in London
London : Luxury Tourism : London Luxury
Chinese e-commerce grows at a rapid pace

Big Ideas

Chinese e-commerce grows at a rapid pace

Chinese e-commerce grows at a rapid pace
China : E-commerce : Boston Consulting Group
Apple iPad a tool for BSport & Leisure workers

Big Ideas

Apple iPad a tool for BSport & Leisure workers

Apple iPad a tool for BSport & Leisure workers
IPad : Apple : Sybase
Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

Daily Signals

Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine

Nike and Dazed have launched Dazed Maxx, a 54-page print special spotlighting sport subcultures and Nike athletes, including NFL player Bijan Robin...
Sports & Leisure : Fashion : Pop-culture & Media
Foresight Friday: Dan Hastings, deputy foresight editor

Daily Signals

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings de...
Society : Pop-culture & Media : Technology
DDW: Design Academy Eindhoven’s radical explorations of critical topics

Daily Signals

DDW: Design Academy Eindhoven’s radical explorations of critical topics

After a year of virtual showcases, Design Academy Eindhoven returns to the city to present its 2022 graduation show during Dutch Design Week.
Design : Critical Thinking : Technology
Nike’s Rebel Girls tie-up empowers young sportswomen

Daily Signals

Nike’s Rebel Girls tie-up empowers young sportswomen

In a bid to amplify women in sports, the sportswear giant is partnering with storytelling platform Rebel Girls to produce a limited-edition book in...
Sports & Leisure : Society : Advertising & Branding
It’s time to design packaging for everyone

Viewpoints

It’s time to design packaging for everyone

By differentiating between consumers with different mobility needs, retailers are re-enforcing separation, not inclusivity. This needs to change – ...
Packaging : Inclusive : Retail
Should we leave nostalgia in the past?

Viewpoints

Should we leave nostalgia in the past?

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a romanticised version of the past.
Society : Nostalgia : Football
Why do Londoners love Nike so much?

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.
Youth : Fashion : Gen Z
What happens when brands retain control of their products?

Viewpoints

What happens when brands retain control of their products?

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of ownership.
Technology : Automotive : Digital
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