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Poseidon is an intuitive smart mirror for holistic health
Wellness brand CareOS has launched a smart bathroom mirror to cater for families’ overall wellbeing and long-term health.
Health
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Wellness
:
Technology
News
Nike invites young athletes to push their limits
Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.
Youth
:
Sport
:
Leisure
News
Are friends electric?
Global – Bazillion Beings has launched lifos, a new generation of independent service bots.
Bazillion Beings
:
Social Commerce
:
Lifos
Big Ideas
Reward scheme can kick-start a shopping trip
Reward scheme can kick-start a shopping trip
Shopkick
:
LBS
:
Location
News
Drenched: Drinks brand sets juicy challenge
Drenched: Drinks brand sets juicy challenge
Bristol
:
Beverages
:
Touchscreen
Big Ideas
A fifth of the Chinese population will shop online by 2012
A fifth of the Chinese population will shop online by 2012
China
:
Boston Consulting Group
:
ZT Online
Markets
Urban Play
To combat stress, hone performance, raise fitness levels, achieve goals and inject an element of play into their lives to counter the gloom of the ...
Lacoste
:
Barack Obama
:
Michelle Obama
Micro Trends
Future Forecast 2024: Pop Culture & Media
A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...
Media
:
Pop Culture
:
Entertainment
Viewpoints
Edu-packaging heralds a new direction for phygital play
From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail
:
Youth
:
Sustainability
Viewpoints
Could Facebook launch a Line store?
Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia
:
Social Media
:
Line
Big Ideas
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns
The Cannes Lions mobile jury shared their insights on this year's winning campaigns.
Cannes Lions 2014
:
Mobile
:
Ad Campaigns
Micro Trends
Coder Culture
A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding
:
IT
:
Digital Natives
Big Ideas
Toy story turns to tech and eco-awareness
Toy story turns to tech and eco-awareness
Toys
:
Trends UK
:
Mattel
Macro Trends
Neo-Tolkienism
There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...
Futuretainment
:
Storytelling
:
Fantasy
Micro Trends
San Francisco Safari
Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...
Men
:
Affluent
:
Silicon Valley
Big Ideas
Web Summit 2021: The Future of Tech is Post-Purpose
We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...
Technology
:
Media
:
Digital
Design Directions
Weyland Industries
Digital marketing strategies for film releases have traditionally rested largely on a simple home page featuring release dates and biographies of t...
Fake
:
Ridley Scott
:
Fictional
Macro Trends
Generation D
They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...
Gen D
:
Teenagers
:
Youth
Design Directions
Social Samba
Transmedia storytelling has become the buzz phrase in the entertainment industry. Companies are rushing to introduce multi-channel, interactive soc...
Entertainment
:
California
:
Start-up
Big Ideas
Brand Innovation Debrief: Elf Beauty
In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...
Beauty
:
Gen Z
:
E.l.f Beauty
Macro Trends
Immaterial Fashion
As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...
Fashion
:
Sustainability
:
Digital
Big Ideas
Five Ways Retail can Maximise the Metaverse
The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative investments.
Retail
:
Media And Entertainment
:
Technology
News
A t-shirt that captures pollution and skincare made from mushrooms
Kloters aims to reduce pollution with smart clothing, Moon Juice revives skin with mushrooms, Reebok podcast celebrates women’s streetwear community.
Fashion
:
Beauty
:
Technology
News
Billie fights back against the pink tax, and other stories
In today’s daily digest: Spotify looks ahead to 2018, Dubai offers total food transparency, Newark airport serves Japanese fish, and other top stor...
Beauty
:
Advertising
:
Food
News
Proenza Schouler supports Planned Parenthood and other stories
In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.
Food
:
Fashion
:
Retail
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