LS:N Global

Big Ideas

Multimedia digital formats set to drive home rental sales

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...

Food : Drink : Health & Wellness

Daily Signals

Gucci’s alien campaign targets youth and other stories

In today’s daily digest: Gucci’s sci-fi broadcast, Ann Ringstrand makes fragrance spiritual, a study on how gaming might aid autistic cognition, ...

Advertising : Fashion : Beauty

Markets

Urban Play

To combat stress, hone performance, raise fitness levels, achieve goals and inject an element of play into their lives to counter the gloom of the ...

Lacoste : Barack Obama : Michelle Obama

Big Ideas

Five Ways Retail can Maximise the Metaverse

The buzz around virtual worlds isn’t waning. For retailers, it’s providing space for novel marketing, brand education and alternative investments.

Retail : Media And Entertainment : Technology

Daily Signals

A t-shirt that captures pollution and skincare made from mushrooms

Kloters aims to reduce pollution with smart clothing, Moon Juice revives skin with mushrooms, Reebok podcast celebrates women’s streetwear community.

Fashion : Beauty : Technology

Daily Signals

Billie fights back against the pink tax, and other stories

In today’s daily digest: Spotify looks ahead to 2018, Dubai offers total food transparency, Newark airport serves Japanese fish, and other top stor...

Beauty : Advertising : Food

Daily Signals

Proenza Schouler supports Planned Parenthood and other stories

In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.

Food : Fashion : Retail

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...

Men : Affluent : Silicon Valley

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

Design Directions

Weyland Industries

Digital marketing strategies for film releases have traditionally rested largely on a simple home page featuring release dates and biographies of t...

Fake : Ridley Scott : Fictional

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...

Gen D : Teenagers : Youth

Design Directions

Social Samba

Transmedia storytelling has become the buzz phrase in the entertainment industry. Companies are rushing to introduce multi-channel, interactive soc...

Entertainment : California : Start-up

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Big Ideas

Brand Innovation Debrief: Elf Beauty

In 2023, Elf Beauty secured its position as Gen Z’s cosmetics brand of choice. From duping Dior to capitalising on Jennifer Coolidge’s rebounded ce...

Beauty : Gen Z : E.l.f Beauty

Macro Trends

Immaterial Fashion

As the fashion industry grapples with existential questions about supply chain and overconsumption, digitisation offers a new route for consumers ...

Fashion : Sustainability : Digital

Daily Signals

Stat: Tennis participation surges in the US

Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...

Sports & Leisure : Society : Health & Wellness

Daily Signals

LG Display unveils world’s first stretchable display with 50% expandability

LG Display has achieved a major milestone in display technology with the launch of the world’s first stretchable display, capable of expanding by u...

Technology : Design : AI

Big Ideas

The Download: Paris Fashion Week Spring/Summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Paris Fashion Week.

Paris Fashion Week : SS 2025 Trends : Coperni

Daily Signals

Mongolian Olympic team to don Michel & Amazonka ceremonial uniforms

The Mongolian team participating in the upcoming Paris Olympic Games 2024 will adorn ceremonial uniforms designed by Michel & Amazonka.

Sports : Culture : Fashion

Daily Signals

Jordan unveils cultural hub for Parisian youth for the Olympics

Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the ...

Retail : Sports & Leisure : Youth

Daily Signals

Professional surfer Kelly Slater launches Freaks of Nature skincare

Professional surfer Kelly Slater has launched Freaks of Nature, an eco-conscious skincare brand for outdoor athletes.

Beauty : Health : Wellness

Daily Signals

VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

Unveiled in April 2024, The Faceless Lady is a ground-breaking stereoscopic 3D VR horror series set to send shivers down viewers’ spines.

VR : Technology : Entertainment

Daily Signals

Neuralink’s first human patient controls computer mouse with thoughts

Elon Musk revealed in February 2024 that Neuralink’s first human patient, who received a brain chip implant at the start of the year, had fully rec...

Technology : Wearables : Health

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