LS:N Global

Big Ideas

Eco-friendly product sales plummet in recession

Eco-Friendly : Green : Basics

Big Ideas

Mascara replaces lipstick as must-have beauty buy for recession-struck women

Mascara : Lipstick : Cosmetics

Markets

Sport & Leisure and hospitality landscapes

Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...

Leisure : Hospitality : World Travel & Tourism Council

News

Marc the spot: Mayfair adds to its high-fashion line-up

Frugal Fashionistas : Recession Proof : High End For The Masses

News

Cloud nine: First-class suite takes luxury to new heights

First Class Suite : Privacy : Holistic Brand Experience

News

Modern history: High street goes heritage

Design Contrast : Heritage And Grandeur And Synth Culture : Store Experience

Big Ideas

Sobriety becomes the mood of the day as the wealthy go undercover

Advertising : Austerity : Spending

Macro Trends

The Future of Music : 10 Trends

LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.

Music : Tunes : Entertainment

Macro Trends

Home Eatertainment

Changing dining dynamics have created a new convenience culture focused on elevating the experience and enjoyment of eating and drinking at home.

Food : Convivial : Convenience

Big Ideas

Six Fashion Brands Deploying EQ-Commerce Strategies

As consumers expect brands to deliver super-personalised offers, meet the fashion businesses turning to EQ-Commerce strategies to help strengthen t...

Fashion : Retail : EQ-commerce

Communities

Skinthusiasts

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with scientific knowledge and know how to use ...

Beauty : Wellness : Culture

Markets

The New Death

Death is having a moment. No longer a taboo subject, it is inspiring innovators and feeding a cultural movement

Bompas & Parr : Health Goths : Life Tickers

Macro Trends

Soundscapes

Increasingly, marketers, designers and retailers understand that sound can influence behaviour. As technology advances they are dreaming up new sou...

Bespoke : Iceland : Installations

Communities

Beauty Mavericks

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Inclusive Beauty : Neutral Culture : Curl Power

Communities

FABs

Today’s FABs – 50-plus affluent businesswomen and professionals – were born into a time of unprecedented economic growth and new-found peace. These...

FABs : Luxury : Baby Boomers

Markets

Cultivated Meat Market

Cultivated meat innovators claim they have found a path to sustainable protein production that could attract meat-lovers rather than vegans.

Food Futures : Meat : Lab-grown Meat

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Communities

New Indian Tastemakers

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food and lifestyle, a new wave of influencers...

Consumer Behaviour : India : Bloggers

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...

Rural : Urban : Local

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...

Men : NuRo Male : Grooming

Macro Trends

Re-enlightenment Rising

For years people looked down on it as dull, square and best kept behind closed doors, but science is now breaking out of the laboratory – onto thea...

Enlightenment : Art : Science

Viewpoints

Wild Awake signals a future of Earth-centric learning

Offering immersive outdoor education for young people, Wild Awake wants to nurture a generation of learning focused on humans’ interdependency with...

Youth : Education : Sustainability

Viewpoints

Why the future of beauty requires cleaner water

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

Beauty : Wellness : Health

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

Big Ideas

Healthy kids campaigns

A series of new food industry initiatives aim to inspire and deliver healthier eating among children by targeting parents, schools and care-givers.

Food : Healthy Eating Design : Children

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