Marc the spot: Mayfair adds to its high-fashion line-up

Marc the spot: Mayfair adds to its high-fashion line-up

Marc the spot: Mayfair adds to its high-fashion line-up

#538 / 0
Marc by Marc Jacobs, London Marc by Marc Jacobs, London
Marc by Marc Jacobs, London Marc by Marc Jacobs, London
Marc by Marc Jacobs, London Marc by Marc Jacobs, London
Marc by Marc Jacobs, London Marc by Marc Jacobs, London

London – The first Marc by Marc Jacobs store, selling clothes and accessories from the designer’s less expensive diffusion collection, has opened in Mayfair. The boutique is on the corner of South Audley Street and trendy Mount Street, steps away from the main line Marc Jacobs store. With exclusive knick-knacks sold only in Marc by Marc shops, such as £1 (€1.12) pens and £3 (€3.35) mirrors, the new boutique offers a cheaper alternative for frugal fashionistas and a way to recession-proof a brand.

Marc by Marc Jacobs was designed to bring the high-end label to the masses; sales at the second line make up some 70% of the Marc Jacobs business, according to co-founder Robert Duffy. Known for setting up shop in chic neighbourhoods such as Bleecker Street and SoHo in New York, Marc by Marc is now in the company of high-fashion boutiques Christian Louboutin, Balenciaga and the recently opened Rick Owens in this trendy London location.

Along with other second-line labels, such as See by Chloé and Sonia by Sonia Rykiel, Marc by Marc Jacobs is a model of credit-crunch survival that doesn’t devalue the brand’s main line.

Discover More News
The Salvation Army introduces easy donations for hotel guests in Brazil

News

The Salvation Army introduces easy donations for hotel guests in Brazil

The Salvation Hanger initiative, launched in São Paulo, simplifies the donation process for Sheraton Hotels & Resorts guests, encouraging them to g...
Fashion : Sustainability : Society
Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

News

Charlotte Tilbury Beauty's Future of Fragrance Experience opens in East London

StudioXAG has teamed up with Charlotte Tilbury to launch the Future of Fragrance Experience, an immersive pop-up event showcasing the brand's new ...
Beauty : Retail : Fragrance
Foresight Friday: Olivia Houghton, deputy creative foresight editor

News

Foresight Friday: Olivia Houghton, deputy creative foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy creative foresight...
Foresight : Foresight Friday : Dating
Stat: Indian tourists plan European getaways with new visas

News

Stat: Indian tourists plan European getaways with new visas

For Indians planning their next trip, Europe seems to be the destination of choice. A recent study by Policybazaar.com has revealed that 82% of Ind...
Travel : Hospitality : India
Monzo’s surreal new ad champions positive financial thinking

News

Monzo’s surreal new ad champions positive financial thinking

British online bank Monzo is challenging the negative emotions typically associated with money management in its latest campaign, Money Never Felt ...
Finance : Advertising : Design
Max Space and SpaceX unveil inflatable habitats for space exploration

News

Max Space and SpaceX unveil inflatable habitats for space exploration

Aaron Kemmer and Maxim de Jong of Max Space have revealed their plan to launch inflatable habitats into space by 2026, in partnership with SpaceX.
Space : Travel : Hospitality
Equinox launches new luxurious longevity scheme

News

Equinox launches new luxurious longevity scheme

Equinox Fitness has introduced Optimize by Equinox, a personalised longevity programme.
Health : Wellness : Sport
Stat: Consumers are searching for ‘quiet life travel’ destinations

News

Stat: Consumers are searching for ‘quiet life travel’ destinations

The Pinterest Summer 2024 Travel Report has revealed that consumers are looking to swap the hustle and bustle of daily life for serene landscapes a...
Travel : Hospitality : Society
Speedo reclaims its spot in swimwear with new campaign

News

Speedo reclaims its spot in swimwear with new campaign

Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport : Heritage : Fashion
Anti-anxiety vest wins Rimowa Design Prize

News

Anti-anxiety vest wins Rimowa Design Prize

Janne Kreimer, an Integrated Design student at The Anhalt University, was awarded the 2024 Rimowa Design Prize for her project, Ro.
Technology : Health : Wellnesss
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more