'branding'

Welcome to the post-social era

Viewpoints

Welcome to the post-social era

With the advent of Web 3.0, scrolling through major social media platforms will be usurped by small-scale decentralised social networks where priva...
Social Media : Web 0.3 : Influencers
Empowered Travel

Micro Trends

Empowered Travel

In an industry tainted by colonial roots, travel brands are shifting their priorities towards the empowerment and rights of indigenous residents.
Travel : Hospitality : Culture
Anti-pollution Detox Dust and other stories

News

Anti-pollution Detox Dust and other stories

In today’s daily digest: 11 Honoré promotes the luxury plus-size market, Floyd Mayweather democratises boxing and radio lives on for Generation Z.
Fashion : Beauty : Drink
BRIGHT BMBR

Design Directions

BRIGHT BMBR

The BRIGHT BMBR is a jacket that has both a physical and digital identity.
Rochambeau : Avery Dennison : EVRYTHNG
Indie Beauty Expo: New York

Big Ideas

Indie Beauty Expo: New York

From caffeinated cosmetics to atmospheric aggressor skincare, we look at the top beauty trends from this year’s event.
Indie Beauty Expo : Beauty Futures : Niche Beauty
Black Rock

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...
Black Rock : Whiskey : Bars
Margot vs Lily

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.
Newsletter : Futuretainment : Margot Vs Lily
Harvey Nichols Loyalty App

Design Directions

Harvey Nichols Loyalty App

Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...
Harvey Nichols : Shoplifters : Rewards Programme
Mass-custom Beauty

Micro Trends

Mass-custom Beauty

Beauty brands have long been pigeon-holing consumers into groups, dictating what products they should buy for their skin type, hair colour and life...
Cosmetics : Beauty Lab : Syringe
Cars top list of Brazilian luxury searches online

Big Ideas

Cars top list of Brazilian luxury searches online

Cars top list of Brazilian luxury searches online
Cars : MAC Cosmetics : Lamborghini Aventador
World Retail Congress 2012: Overview

Big Ideas

World Retail Congress 2012: Overview

London – This year’s World Retail Congress was buzzing with retailers saying they are embracing change and the new omni-channel world. Other retail...
London : WRC : High Street
Bold as brass: Burberry opts for new decadence

News

Bold as brass: Burberry opts for new decadence

Bold as brass: Burberry opts for new decadence
Heritage : Spring : Summer
Ness

Design Directions

Ness

What’s your Ness? It is your John-ness, your Jane-ness, the characteristics that define you, the essence of who you are. It is also the name of a n...
Restaurant : Recommend : Reccomendation
Style Club

Design Directions

Style Club

In a bid to reintroduce a classic brand to a new audience, designers at architecture and design practice Douglas Wallace have created a wild wonder...
The Convergence Economy

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy : Beth Bentley : ShopperTrak
Storefront Salvation

Macro Trends

Storefront Salvation

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers are reconsi...
Retail : E-commerce : Digital
Reformation Generation

Macro Trends

Reformation Generation

Marking a new era of collaboration between brands and Generation Z, opportunities are arising to re-assemble, decentralise and decolonise our outda...
Youth : Media : Technology
The Uncoupled

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.
Tribe : Travel : Leisure
Online shopping

Markets

Online shopping

Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...
Online Shopping : Digital Retail : Highlands
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Covalent creates carbon-negative fashion accessories

News

Covalent creates carbon-negative fashion accessories

Fashion brand Covalent has introduced a collection of earth-friendly accessories ranging from bags and laptop cases to eyewear produced using regen...
Fashion : Sustainability : Material Far Futures
Why future homes mean business for wellbeing

Viewpoints

Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...
Future Home : Technology : Health And Wellness
Aerial wants to simplify travel carbon offsetting

Viewpoints

Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.
Travel : Sustainability : Hospitality
How to engage the Chinese travellers of tomorrow

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
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