'branding'

Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Covalent creates carbon-negative fashion accessories

News

Covalent creates carbon-negative fashion accessories

Fashion brand Covalent has introduced a collection of earth-friendly accessories ranging from bags and laptop cases to eyewear produced using regen...
Fashion : Sustainability : Material Far Futures
Why future homes mean business for wellbeing

Viewpoints

Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...
Future Home : Technology : Health And Wellness
Aerial wants to simplify travel carbon offsetting

Viewpoints

Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.
Travel : Sustainability : Hospitality
How to engage the Chinese travellers of tomorrow

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Meal kits can be a green alternative to groceries

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food : Drink : Meal Kits
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Bullying Backlash

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...
Youth : Beauty : Fashion
These concepts reveal the Future of Convenience

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...
New Consumer Experience : Retail : Service
Digital Citizens

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.
Democracy : Digital Citizenship : Politics
Noto

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.
New Bricolage Living : Google : Typography
Airbnb Backlash

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb : The Sharing Economy : Hospitality
Jawbone collaborates with men’s skincare brand on product launch

Big Ideas

Jawbone collaborates with men’s skincare brand on product launch

Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Re...
Jawbone : LAB Series : Digital Beauty
Virtual Browsing

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...
Kenzo : Online : Experience
Flat Age Design

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.
OXO : Sam Farber : Our Roots
Muslim consumer market

Markets

Muslim consumer market

The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Pew Research Center : Middle East : South East Asia
Oil boom

Micro Trends

Oil boom

Oily skin and oily hair are bad, so putting oil on your skin and your hair is bad – right? Wrong, according to the biggest names in beauty and an i...
Google : Trevor Sorbie : Olay
UK drinks consumers cherish experience

Big Ideas

UK drinks consumers cherish experience

UK drinks consumers cherish experience
Recession : UK Drinks Market : Off Trade
SXSW- The rise of interest networks

Big Ideas

SXSW- The rise of interest networks

Will these location-based interest apps take off? Margaret Ryan, a San Francisco-based marketing consultant, is not convinced. ‘One of the challeng...
Twitter : Highlight : Glancee
Mobile apps and future profits

Markets

Mobile apps and future profits

Addressing the Institute of Practitioners in Advertising’s (IPA) 44 Club, IPA president Rory Sutherland made the point that mobile applications are...
Smartphones : Apps : Iphone
Six Luxury Brands Building Loyalty with NFTs

Big Ideas

Six Luxury Brands Building Loyalty with NFTs

Non-fungible tokens (NFTs) are catching their second wind, as fashion and luxury brands start to harness digital tokens as tools to build brand loy...
Luxury : Fashion : NFTs
Futures 100 Innovators: August

Futures 100

Futures 100 Innovators: August

The eighth instalment of our Futures 100 Innovators spotlights a new generation of beauty manufacturers, African alcohol producers and circular jew...
Futures 100 Innovators : F100 : Health And Wellness
The New Value Economy

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy : Conspicuous Access : Reputation
Conviviality Culture

Macro Trends

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the un...
Convivial : Community : Live
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