'gaming'

Why brands must learn from the film and gaming universe

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.
Technology : Advertising : Customer Experience
Xbox explores the link between gaming and dreaming

News

Xbox explores the link between gaming and dreaming

Film director Taika Waititi has brought gamers’ surreal dreams to life to promote the Xbox Series X.
Media And Entertainment : Gaming : Xbox
Razer sharp: A key glimpse into gaming future

News

Razer sharp: A key glimpse into gaming future

Razer sharp: A key glimpse into gaming future
Switchblade : Razer : Mobile
Revolve’s shoppable gaming app Bellemint is expanding globally

News

Revolve’s shoppable gaming app Bellemint is expanding globally

Revolve is taking its shoppable styling game Bellemint worldwide. Launched in the US in October 2023, the app is now available globally, tapping in...
Fashion : Pop-culture & Media : Technology
Astralis Nexus is a next-gen gaming universe

News

Astralis Nexus is a next-gen gaming universe

Esports organisation Astralis is opening a gaming and entertainment centre to connect with global fans and welcome new audiences.
Technology : Entertainment : Gaming
Stat: Online gaming takes toll on women’s mental health

News

Stat: Online gaming takes toll on women’s mental health

A shocking new study highlights the extent of abuse and harassment experienced by women when playing or streaming video games online.
Gaming : Stat
Thought-starter: How can your brand enter the gaming world?

News

Thought-starter: How can your brand enter the gaming world?

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says Josh Walker.
Retail : Fashion : Leisure
Stat: Music and gaming go hand in hand for Gen Z

News

Stat: Music and gaming go hand in hand for Gen Z

With the gaming and music worlds becoming increasingly intertwined, there's a need for innovation when it comes to in-game music purchases and disc...
Youth : Media : Gaming
Game-Changers: Sports leagues embrace gaming to capture Gen Z fans

News

Game-Changers: Sports leagues embrace gaming to capture Gen Z fans

Join us online on 10 September 2024 from 2:00pm to 3:00pm BST for our Sports and Leisure Futures 2024–2025 members-only online event. RSVP now.
Sport : Leisure : Fandom
Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
Thought-starter: Is gaming the next frontier of health and wellness?

News

Thought-starter: Is gaming the next frontier of health and wellness?

As competitive gaming broadens its appeal, both amateur and professional gamers are looking to the health and wellness industry to give them an edge.
Health : Gaming : Leisure
Gastro Gaming Market

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...
Food & Drink : Gaming : Food
Web Summit 2023 Daily Recap: esports, mobile gaming and climate change

News

Web Summit 2023 Daily Recap: esports, mobile gaming and climate change

The second day of the world’s largest tech conference on 15 November 2023 featured various talks and panels challenging the status quo in esports, ...
Technology : Pop Culture & Media : Society
Gaming YouTuber creates an AI version of himself to run his channel

News

Gaming YouTuber creates an AI version of himself to run his channel

Kwebbelkop, a Dutch YouTuber, is living many people’s dream – letting his digital double do the work while the content creator steps out of the lim...
Gaming : AI : Media
Stat: Social media and gaming revealed as top Gen Z career goals

News

Stat: Social media and gaming revealed as top Gen Z career goals

Research commissioned by Southeastern Rail reveals that Gen Z is turning away from traditional office roles in favour of social media and gaming ca...
Youth : Workplace : Gaming
CES 2022: A modular ‘battle station’ for high-level gaming

News

CES 2022: A modular ‘battle station’ for high-level gaming

Adapting to the demands of contemporary gamers, consumer electronics company Razer is releasing a modular game station that raises the bar for vide...
Technology : Computers : Gaming
GameScent uplifts the gaming experience with Smell-O-Vision console

News

GameScent uplifts the gaming experience with Smell-O-Vision console

GameScent, a cutting-edge device developed by a team with extensive consumer electronics and gaming expertise, is set to transform the gaming exper...
Gaming : Technology : Scent
Nvidia revolutionises gaming with AI-powered teammates and NPCs

News

Nvidia revolutionises gaming with AI-powered teammates and NPCs

At CES 2025, Nvidia unveiled its cutting-edge Avatar Cloud Engine (ACE), introducing a new era of artificial intelligence in gaming with ‘co-playab...
Technology : Gaming : Pop-culture & Media
SXSW London 2025: Gaming and Brand Strategy

Big Ideas

SXSW London 2025: Gaming and Brand Strategy

From Minecraft’s chicken jockey strategy to Adidas’ direct-to-avatar commerce, LS:N Global unpacks the best insights on gaming from the inaugural e...
Technology : Pop Culture & Media : Youth
Stat: Gaming for self-expression is fuelling growth in gaming

News

Stat: Gaming for self-expression is fuelling growth in gaming

According to online fan community Fandom’s Inside Gaming 2024 report, almost half (46%) of gamers list creation, imagination and self-expression as...
Gaming : Identities : Technology
Stat: Korean gamers favour mobiles and consoles as PC gaming declines 

News

Stat: Korean gamers favour mobiles and consoles as PC gaming declines 

The gaming landscape is shifting as mobile and console games surge in popularity, leaving PC gaming in decline, according to the Korea Creative Con...
Gaming : South Korea : Korea
Gucci's gaming collaboration taps into eSports

News

Gucci's gaming collaboration taps into eSports

Gucci has joined forces with eSports organisation Fnatic to launch a limited-edition watch and supporting campaign.
Fashion : Technology : Media
Play dough: New device mixes bread with gaming

News

Play dough: New device mixes bread with gaming

Play dough: New device mixes bread with gaming
Toys : Gaming : Generation D
Walmart levels up immersive commerce with gaming mini-series

News

Walmart levels up immersive commerce with gaming mini-series

Walmart is expanding its footprint in immersive commerce with the launch of Walmart Unlimited, a gamified mini-series developed in collaboration wi...
Retail : Gaming : Spatial
Gaming is set to soar, only this time it's social and it’s for girls

Big Ideas

Gaming is set to soar, only this time it's social and it’s for girls

Gaming is set to soar, only this time it's social and it’s for girls
Gaming : Facebook : MySpace
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