LS:N Global

Daily Signals

Haraku’s The One Noodle targets Indonesia’s gaming community

Ramen brand Haraku Ramen Halal has launched The One Noodle – a limited-edition, 3.5-metre-long noodle engineered specifically for gamers.

Food : Gaming : Pop Culture

Daily Signals

Snapchat launches a social gaming platform

The photo-sharing app is rolling out a series of games for friends to play together in real-time.

Online Gaming : Youth : Digital

Viewpoints

Abdel Bounane A magazine for modern gaming culture, and the first-ever publication to communicate directly with the internet

Amusement magazine editor Abdel Bounane talks about a magazine for modern gaming culture.

Video Games : Abdel Bounane : Gaming

Daily Signals

Most US teens engage in video gaming but face mixed experiences

A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.

Youth : Gaming : Health

Daily Signals

Stat: PC gaming dominates as developers prioritise the platform

The PC gaming industry continues to thrive, with 80% of game developers actively working on PC titles, more than double the percentage of those dev...

Gaming : PC Gaming Trends : Gaming Trends

Daily Signals

Disney invests over £1bn in new gaming universe integrated with Fortnite

Disney has made a seismic entry into the gaming world by investing £1.2bn ($1.5bn, €1.4bn) in the leading American video game developer Epic Games,...

Gaming : Pop-culture & Media : Technology

Daily Signals

Astralis hacks food delivery for gaming jersey launch

The Danish eSports team has partnered with food delivery app Wolt for its Counter-Strike jersey launch.

Retail : Fashion : Marketing

Daily Signals

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.

Gaming : Youth : Branding

Daily Signals

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...

Statistic : Gaming : Media

Micro Trends

Game Imitates Art

When video games first emerged as a medium in their own right they were spurned by parents, the media and the establishment for ruining the minds o...

Gaming : Ceri : Jenova

Daily Signals

Steam launches an Adults Only game category

The first 100% uncensored game for adults is now available to play via games platform Steam.

Gaming : Adult : Culture

Micro Trends

Game-Fi Rising

Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.

Gaming : Finance : Technology

Big Ideas

Square Enix puts game catalogue online for free

Square Enix : Gaming : Video

Daily Signals

Stat: 45% of game developers say they don’t believe in the promise of the metaverse

The Game Developers Conference’s annual report reveals that metaverse hype has left many game developers unenthused.

Technology : Media & Entertainment : Design

Viewpoints

Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...

Retail : Fashion : Leisure

Daily Signals

Kiehl’s teams up with Fortnite to make suncare part of play

Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gamin...

Kiehl’s : Suncare : Suncare Market

Daily Signals

Adidas’ smart insole shapes virtual skills

Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.

Adidas : Sports : Techology

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...

Women's Sports : Gaming : Football

Daily Signals

The Sims moves the dial on representation with vitiligo skin update

The Sims 4 is setting new standards for representation in gaming. Together with Canadian activist and model Winnie Harlow, The Sims has introduced ...

Gaming : Representation : Youth

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...

Digital : Gaming : Media

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.

Entertainment : Gaming : Marketing

Daily Signals

Play as art: Changing how we view video games

London – At our Future of Media Network Evening, held at The Future Laboratory HQ last week, LS:N Global senior journalist Peter Firth interviewed ...

Gaming : Art : Video Games

Big Ideas

Zynga plays away from Facebook with new site

Zynga : Facebook : Gaming

Daily Signals

A pinch of Salt: Sony plays games to promote film

Transmedia : Online : Game

Daily Signals

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.

Gaming : Youth : Accesibility

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