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'gaming'
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News
Haraku’s The One Noodle targets Indonesia’s gaming community
Ramen brand Haraku Ramen Halal has launched The One Noodle – a limited-edition, 3.5-metre-long noodle engineered specifically for gamers.
Food
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Gaming
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Pop Culture
News
Snapchat launches a social gaming platform
The photo-sharing app is rolling out a series of games for friends to play together in real-time.
Online Gaming
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Youth
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Digital
Viewpoints
Abdel Bounane A magazine for modern gaming culture, and the first-ever publication to communicate directly with the internet
Amusement magazine editor Abdel Bounane talks about a magazine for modern gaming culture.
Video Games
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Abdel Bounane
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Gaming
News
Most US teens engage in video gaming but face mixed experiences
A May 2024 survey by the Pew Research Center reveals that 85% of US teenagers play video games, with 41% engaging daily.
Youth
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Gaming
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Health
News
Stat: PC gaming dominates as developers prioritise the platform
The PC gaming industry continues to thrive, with 80% of game developers actively working on PC titles, more than double the percentage of those dev...
Gaming
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PC Gaming Trends
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Gaming Trends
News
Disney invests over £1bn in new gaming universe integrated with Fortnite
Disney has made a seismic entry into the gaming world by investing £1.2bn ($1.5bn, €1.4bn) in the leading American video game developer Epic Games,...
Gaming
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Pop-culture & Media
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Technology
News
Astralis hacks food delivery for gaming jersey launch
The Danish eSports team has partnered with food delivery app Wolt for its Counter-Strike jersey launch.
Retail
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Fashion
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Marketing
News
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha
Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming
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Youth
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Branding
News
Stat: US Gen Alpha favour consoles over mobiles for game play
Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic
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Gaming
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Media
News
Foresight Friday: Alice Crossley, senior foresight analyst
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley...
Foresight Friday
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Gaming
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Retail
Micro Trends
Game Imitates Art
When video games first emerged as a medium in their own right they were spurned by parents, the media and the establishment for ruining the minds o...
Gaming
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Ceri
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Jenova
News
Steam launches an Adults Only game category
The first 100% uncensored game for adults is now available to play via games platform Steam.
Gaming
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Adult
:
Culture
Micro Trends
Game-Fi Rising
Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming
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Finance
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Technology
Big Ideas
Square Enix puts game catalogue online for free
Square Enix puts game catalogue online for free
Square Enix
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Gaming
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Video
News
Stat: 45% of game developers say they don’t believe in the promise of the metaverse
The Game Developers Conference’s annual report reveals that metaverse hype has left many game developers unenthused.
Technology
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Media & Entertainment
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Design
Viewpoints
Video games are an untapped opportunity for brands
As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail
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Fashion
:
Leisure
News
Game on
Berlin – The Computer Game Museum has created an interactive advertising campaign that taps into gaming nostalgia.
Gaming
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Museum Market
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Radio
News
Adidas’ smart insole shapes virtual skills
Adidas and EA Sports have joined forces on a phygital innovation that enables players to affect their virtual performance through real-world play.
Adidas
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Sports
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Techology
News
The Sims moves the dial on representation with vitiligo skin update
The Sims 4 is setting new standards for representation in gaming. Together with Canadian activist and model Winnie Harlow, The Sims has introduced ...
Gaming
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Representation
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Youth
Big Ideas
Brand Innovation Debrief: Google
Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital
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Gaming
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Media
Big Ideas
James Dean on how brands can engage the eSports audience
The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.
Entertainment
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Gaming
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Marketing
Big Ideas
Sachin Shah on gaming’s role in mental health
The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge...
Gaming
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Technology
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Digital
News
Play as art: Changing how we view video games
London – At our Future of Media Network Evening, held at The Future Laboratory HQ last week, LS:N Global senior journalist Peter Firth interviewed ...
Gaming
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Art
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Video Games
Big Ideas
Zynga plays away from Facebook with new site
Zynga plays away from Facebook with new site
Zynga
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Facebook
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Gaming
News
A pinch of Salt: Sony plays games to promote film
A pinch of Salt: Sony plays games to promote film
Transmedia
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Online
:
Game
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