LS:N Global

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Trend Tracker

The Optimised Self

Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.

The Optimised Self : Wellness : Health

Daily Signals

Brain power

San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.

Athletes : Brain Training : Neuroscience

Daily Signals

The Scarecrow: Food chain advocates better living

Food Futures : The Scarecrow : Burrito

Design Directions

Adidas #MyGirls

The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the n...

Sport : Spikes And Heels : #MyGirls

Daily Signals

Sleep on the job: A new space for office naps

Office : Sleep : Body Temples

Daily Signals

Let MiCoach you: Train with celebrity athletes

Interactive : Basketball : THQ

Daily Signals

Watch that: Wrist device that motivates teens to exercise

Watch : Devices : Behaviour

Daily Signals

Reality check: Adidas launches augmented reality trainers

Trainers : Webcam : Adidas

Daily Signals

Up and running

London – Adidas has launched a shoe that takes the specific needs of female runners into consideration.

Body Temples : The Athena Woman : Adidas

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...

Extreme Lifestyles : 5:2 Living : Pop Culture

Daily Signals

Just log it: Nike+ unveils in-home training

Interactive : Intuitive Futures : Future Home

Daily Signals

Fed up: food artist questions cosmetics industry

Food Futures : Geology : Cosmetic

Daily Signals

Safe to eat: Device analyses food chemicals

Food : Healthy : Chemicals

Daily Signals

The Great Indoors: A new hotel for explorers

Food : Healthy : Outdoors

Daily Signals

In for the ride: Amateur takes on Tour de France

Advertising : Marketing : Bicycling

Daily Signals

Fitness furniture: Wallpaper* sees the funny side

Wallpaper : Humor : The Irony Of Fashion

Daily Signals

Ticket to ride: Rapha collection hits the road

Rapha : Cycling : Body Temples

Daily Signals

Ace of space: Nike reaches a fresh Pinnacle

Nike : RART : Tennis Matches

Daily Signals

Athena athletes

Middle East – Nike continues to be a driver of change in the Arab world with its new advertising campaign that focuses on female athletes.

Nike : Middle East : The Athena Woman

Daily Signals

Facial gymnastics

London – Non-invasive facial workout company FaceGym has opened its first permanent bricks-and-mortar store.

FaceGym : Total Beauty : Retail

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Daily Signals

Inner self: Reebok aims to understand what makes us human

San Francisco – The latest campaign from Reebok is asking consumers to question what it means to be human.

Reebok : Be More Human : Optimised Self

Daily Signals

Brief encounter: Adventurists in Paul Smith underwear

London – In a short film marketing the latest collection of Paul Smith underwear, slackliners Antoine Moineville and Tancrède Melet tightrope walk ...

Advert : Tightrope : Tancrède Melet

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