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'Body Temples'
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Macro Trends
The Optimised Self
Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...
Optimisation
:
Health
:
Wellbeing
Macro Trends
Futuretainment
As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...
Gaming
:
Third Rail Projects
:
Immersive Theatre
Trend Tracker
The Optimised Self
Identified by LS:N Global in 2015, The Optimised Self charts a widespread consumer quest for personal optimisation.
The Optimised Self
:
Wellness
:
Health
Daily Signals
Brain power
San Francisco – Halo Sport is a pair of headphones that promises to make your brain work better.
Athletes
:
Brain Training
:
Neuroscience
Daily Signals
The Scarecrow: Food chain advocates better living
The Scarecrow: Food chain advocates better living
Food Futures
:
The Scarecrow
:
Burrito
Design Directions
Adidas #MyGirls
The age of Womenomics that LS:N Global predicted in 2008 has spawned a female movement in sport. Brands are learning to speak to followers of the n...
Sport
:
Spikes And Heels
:
#MyGirls
Daily Signals
Sleep on the job: A new space for office naps
Sleep on the job: A new space for office naps
Office
:
Sleep
:
Body Temples
Daily Signals
Let MiCoach you: Train with celebrity athletes
Let MiCoach you: Train with celebrity athletes
Interactive
:
Basketball
:
THQ
Daily Signals
Watch that: Wrist device that motivates teens to exercise
Watch that: Wrist device that motivates teens to exercise
Watch
:
Devices
:
Behaviour
Daily Signals
Reality check: Adidas launches augmented reality trainers
Reality check: Adidas launches augmented reality trainers
Trainers
:
Webcam
:
Adidas
Daily Signals
Athena athletes
Middle East – Nike continues to be a driver of change in the Arab world with its new advertising campaign that focuses on female athletes.
Nike
:
Middle East
:
The Athena Woman
Daily Signals
Facial gymnastics
London – Non-invasive facial workout company FaceGym has opened its first permanent bricks-and-mortar store.
FaceGym
:
Total Beauty
:
Retail
Micro Trends
The XXX Factor
Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
Diesel
:
Vivienne Westwood
:
JW Anderson
Daily Signals
Inner self: Reebok aims to understand what makes us human
San Francisco – The latest campaign from Reebok is asking consumers to question what it means to be human.
Reebok
:
Be More Human
:
Optimised Self
Daily Signals
Brief encounter: Adventurists in Paul Smith underwear
London – In a short film marketing the latest collection of Paul Smith underwear, slackliners Antoine Moineville and Tancrède Melet tightrope walk ...
Advert
:
Tightrope
:
Tancrède Melet
Daily Signals
Monkey business: Hotel creates a novel adventure
Monkey business: Hotel creates a novel adventure
Traditional
:
Marketing
:
Animation
Daily Signals
Urban tales: Cyclewear reveals city secrets
Urban tales: Cyclewear reveals city secrets
Digital
:
Bikes
:
Halfords
Daily Signals
Riding high-tech: Audi unveils e-bike prototype
Riding high-tech: Audi unveils e-bike prototype
Germany
:
Monitor
:
Bicycle
Daily Signals
Pool party: Nike is on track with BMX park
Pool party: Nike is on track with BMX park
Advertising
:
Public Swimming Pool
:
1970s
Daily Signals
One-stop swap: Campaign urges healthy choice
One-stop swap: Campaign urges healthy choice
Food Futures
:
Campaign
:
Australia
Daily Signals
Pavé the way: A new store for social cyclists
Pavé the way: A new store for social cyclists
Socialise
:
2011
:
Conviviality Culture
Daily Signals
Up and running
London – Adidas has launched a shoe that takes the specific needs of female runners into consideration.
Body Temples
:
The Athena Woman
:
Adidas
Macro Trends
The Polarity Paradox
Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles
:
5:2 Living
:
Pop Culture
Daily Signals
Just log it: Nike+ unveils in-home training
Just log it: Nike+ unveils in-home training
Interactive
:
Intuitive Futures
:
Future Home
Daily Signals
Fed up: food artist questions cosmetics industry
Fed up: food artist questions cosmetics industry
Food Futures
:
Geology
:
Cosmetic
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