LS:N Global

Micro Trends

Accessible Gaming

While the mainstream gaming industry has long ignored disabled people, a host of new technologies are enabling brands to adapt to their every need.

Gaming : Entertainment : Accessibility

Big Ideas

How mobility is transforming last-mile delivery

Autonomous driving technology promises to have a transformative impact on how we receive our purchases.

Retail : Delivery : Automotive

Daily Signals

Facebook shows its caring side while Google drives AR interaction

Panasonic builds a branded city, Universal Everything visualises sound in VR, why cricket farming needs to become more efficient.

Digital : Advertising : Technology

Big Ideas

Why fashion magazines need to change

Katy Lassen and Simone Konu, founders of London-based digital platform Also Journal, on challenging current beauty ideals and their ambition to be ...

Fashion : Apparel : Female Futures

Big Ideas

Brand Innovation Debrief: WeWork

A series of new initiatives by WeWork highlight how the sharing economy start-up is moving beyond co-working spaces and into the realms of educatio...

Health : Wellness : Placemaking

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.

Youth Culture : Fashion : Retail

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.

Mercedes-Benz : Neo-kinship : Adulting

Big Ideas

Retail Week Live 2014: Part 2

Multi-channel is dead. Omni-channel is done. Welcome to the new fusion of physical and digital retail: phy-gital. We have been using this portmante...

Omni-channel : Multi-channel : Phy-gital

Big Ideas

UK consumers increase brand repertoire

Food : Mass Market : Hi-lo

Design Directions

Bokks

How many start-ups do you know that count Karl Lagerfeld and Dustin Hoffman among their brand ambassadors? As well as its white-gloved, gold-edged ...

London : Present : Luxury Gifting

Micro Trends

Interactive Eco-labels

To inspire greener behaviour among customers, fashion brands are elevating their product labels to promote transparency and product longevity.

Fashion : Sustainability : Retail

Markets

South Korean Beauty Market

South Korea’s eagle-eyed consumers are demanding fast fashion beauty brands that are attuned to Instagram-friendly aesthetics.

Beauty Futures : South Korea : Instagram

Design Directions

Cheeky

Secret entrances, keys exchanged in a discreet handshake, exorbitant fees – private members’ clubs are a different world. Everyone knows about them...

Social Media : On/Off Retail : Cowshed

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...

Vine : Video App : Twitter

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.

Meditation : Wellbeing : Wellness

Design Directions

La Maison Au Bord de L'eau

In its race to climb to the top of the luxury tree, Louis Vuitton has taken inspiration from a second-placed finish.

Architecture : Luxury : Revivalism

Markets

Oslo Luxury Market

Despite their increasing wealth, Norwegians have a reputation for humility and modest consumption. Now, as the rest of Europe struggles to achieve ...

Marc By Marc Jacobs : New Stores : High Spend

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...

France : Quintessentially : Paris

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...

Smart : Suit : Masculine

Macro Trends

Liberation Luxury

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...

Luxury : Travel : Hospitality

Futures 100

Futures 100 Innovators: February

We uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innovating for ch...

Futures 100 Innovators

Big Ideas

Retail’s New UX Sustainability Hubs

As consumer demand for value-driven retail increases, a new wave of Hyperphysical Stores offering sustainability-focused customer experiences are c...

Retail : Sustainability : Fashion

Viewpoints

Why Africa is the next hub for youth retail

What does it mean to be young and African today? The co-founder of modern African lifestyle platform Dola, Yannick Do, unpacks the vast opportuniti...

Youth : Media & Entertainment : Lifestyle

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...

Lean : Nega-choice : Mega-choice

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Beauty : Haircare : Technology

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