Retail Week Live 2014: Part 2

27 : 03 : 2014 Omni-channel : Multi-channel : Phy-gital

Multi-channel is dead. Omni-channel is done. Welcome to the new fusion of physical and digital retail: phy-gital. We have been using this portmanteau for a while, but at Retail Week Live (RWL) this year, conference speakers added to the term’s popularity as a trend to watch.

Retail Week Live 2014: Part 2

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