'Branding'

Peer to view: Creating a scene off-screen

News

Peer to view: Creating a scene off-screen

Peer to view: Creating a scene off-screen
Art : Frame Seductions : Pierre Proske
Screen test: Vending with a touch of class

News

Screen test: Vending with a touch of class

Screen test: Vending with a touch of class
Japan : Technology Futures : Vending Machine
Wake-up call: Beauty line reminds users to care for the environment

News

Wake-up call: Beauty line reminds users to care for the environment

Wake-up call: Beauty line reminds users to care for the environment
Stop The Water While Using Me : Textpression : Biodegradable
For wine’s sake: Video appeals to young women

News

For wine’s sake: Video appeals to young women

For wine’s sake: Video appeals to young women
Yokohama : Japan : Ad
Another dimension: Augmented reality brings life to fashion show

News

Another dimension: Augmented reality brings life to fashion show

Another dimension: Augmented reality brings life to fashion show
Design : Cassette Playa : Software
US consumers learn to live without luxuries

Big Ideas

US consumers learn to live without luxuries

US consumers learn to live without luxuries
Budget : Private-label : Conscious
Pop-up potential: an idea store for the community

News

Pop-up potential: an idea store for the community

Pop-up potential: an idea store for the community
Advertising : Brixton : American Express
Creative block: New site inspires use of product

News

Creative block: New site inspires use of product

Creative block: New site inspires use of product
Advertising : Ads : Fans
Videocracy: brand crowd-sources next ad campaign

News

Videocracy: brand crowd-sources next ad campaign

Videocracy: brand crowd-sources next ad campaign
Soda : Soft Drinks : Campaign
From the art: Gallery showcases hidden talent

News

From the art: Gallery showcases hidden talent

From the art: Gallery showcases hidden talent
London : Sculptor : Antony Gormley
Cover-up: Website gives virtual makeover

News

Cover-up: Website gives virtual makeover

Cover-up: Website gives virtual makeover
Virtual : Make-up : Website
Scratch that: New ready meals offer fresh food, fast

News

Scratch that: New ready meals offer fresh food, fast

Scratch that: New ready meals offer fresh food, fast
Scratch : Ready Meal : Raw Ingredients
Peer-to-peer lending capitalises on the credit crunch

Big Ideas

Peer-to-peer lending capitalises on the credit crunch

Peer-to-peer lending capitalises on the credit crunch
P2P : Zopa : Prosper
Virtual education: New online learning tool

News

Virtual education: New online learning tool

Virtual education: New online learning tool
Virtual Education : Courses Online : School
Offset Sellers

Micro Trends

Offset Sellers

Amid accelerating e-commerce, new services are helping retailers to make carbon offsetting a more accessible and convenient part of the purchasing ...
Retail : Sustainability : Carbon Offsets
Micro-mmunity Retail

Micro Trends

Micro-mmunity Retail

Retail brands are swapping flagship and big-box store formats for downscaled neighbourhood shopfronts with services curated to the needs of local s...
Retail : Customer Experience : Local
Why hospitality’s success lies in small cities

Viewpoints

Why hospitality’s success lies in small cities

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared for the pand...
Hotel : Travel : Luxury
Generation Alpha are the new Old Fashioneds

Viewpoints

Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth : Media : Social Media
Does Escapex herald the future of social media?

Viewpoints

Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.
Technology : Social Media : Entertainment
Georgina Johnson on the fashion industry’s mental health problem

Big Ideas

Georgina Johnson on the fashion industry’s mental health problem

The designer and founder of The Laundry discusses the industry’s damaging culture of overwork and why fashion education needs to be refo...
Fashion : Retail : Wellness
 Alternative Energy Drinks

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...
Food And Drink : Wellness : Retail
Micro-retail

Micro Trends

Micro-retail

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces in non-traditional locations.
Retail : Digital : Technology
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
Milking It

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.
Milk : Milk Factory : Optimisation
Millennial Hotels

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...
Boutique : Social : Entertainment
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