'Branding'

Milan 2019: Water creates an interface between humans and technology

News

Milan 2019: Water creates an interface between humans and technology

Is Memory Data? questions whether water could be used as a way to bridge physical and virtual reality.
Health And Wellness : Programmable Realities : VR .
Relaxed Jewellery Retail

Micro Trends

Relaxed Jewellery Retail

The days of austere and exclusive jewellery showrooms are over. In a climate in which Millennials are ready to spend, jewellery brands are discover...
Luxury : Retail : Jewellery
The Trend: Immaterial Fashion

News

The Trend: Immaterial Fashion

With fashion’s credibility on sustainability under scrutiny, and consumers questioning traditional ownership, the last year has seen the industry r...
Fashion : Digital : Sustainability
Little B brings premium design to the convenience store

News

Little B brings premium design to the convenience store

The corner shop, opened by lifestyle brand Little Beast, offers light food and drink, personal care items and basic home accessories.
Retail : Design : Interiors
Airbnb lists an entire 35-room hotel

News

Airbnb lists an entire 35-room hotel

Little Albion will be the first hotel that is available to book in its entirety via Airbnb.
Hospitality : Luxury : Travel
Inspiration per square foot

Big Ideas

Inspiration per square foot

The success of bricks-and-mortar retail is no longer determined by sales per square foot but the benefits of creating inspirational spaces that ena...
Storefront Salvation : Retail
Babor focuses on the body while Afound curates discount items

News

Babor focuses on the body while Afound curates discount items

The Centre for Humane Technology opens to safeguard future generations, The Little One inspires interest in tea, the maternity market is blossoming.
Beauty : Retail : Wellness
Nike strides ahead with data design and Audi creates a driving fantasy

News

Nike strides ahead with data design and Audi creates a driving fantasy

D&AD campaign will be designed in AR, Whatsapp makes social retail easier, why food brands in the UAE should focus on organic.
Automotive : Fashion : Digital
Today’s headlines, including the Louvre Abu Dhabi invites cultural tourism

News

Today’s headlines, including the Louvre Abu Dhabi invites cultural tourism

In today’s daily digest: Mental Work Factory shows brain-controlled interfaces, make-up on sale on Spotify, AI drives sales on Singles’ Day, and ot...
Beauty : Travel : Luxury
Anti-pollution futures and other stories

News

Anti-pollution futures and other stories

In today’s daily digest: Anti-pollution futures, Calvin Klein, ASOS, Millennials’ technology-fuelled impatience and other top stories.
Retail : Fashion : Digital
US Millennials save more money than Baby Boomers

Big Ideas

US Millennials save more money than Baby Boomers

US – Contrary to popular belief, Millennials in the US save more money than any other demographic, according to a new report.
Finance : Retail : Culture
Font of truth

Big Ideas

Font of truth

New York – Advertising agency J Walter Thompson has created a new typeface designed to encourage reflection on the fake news phenomenon.
Post-language Typography : Advertising : Civic Brands
Bright idea

Big Ideas

Bright idea

London – Char.gy is a new start-up that enables subscribers to use the surplus electricity in lamp posts to recharge their electric cars.
Civic Brands : Whole-system Thinking : Automotive
Getting Into Grindr

News

Getting Into Grindr

Global – Grindr is expanding its influence as a lifestyle brand by launching a new editorial platform.
Grindr : The Immortal Brand : LGBT
Lights out

Big Ideas

Lights out

Global – Recent technical problems suffered by Amazon have revealed vulnerabilities in the Internet of Things (IoT).
Amazon : The Internet Of Things : Smart Home
Monkey Business

News

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp : Droga5 : The Sacred Egg
Fashion futures

Big Ideas

Fashion futures

London – A new report examines the future of the global fashion industry, with a focus on the trends that will continue to dominate in 2017.
Business Of Fashion : McKinsey & Company : The State Of Fashion 2017
Warming up

News

Warming up

New York – Snapbac is a range of sports apparel designed for the crucial moments before and after a workout.
Snapbac : Wellness : Precovery
Everyman beer

Big Ideas

Everyman beer

US – Beer brand Miller is tapping into a sense of nostalgia by re-introducing its slogan from the 1970s.
Just-nots : Miller Coors High LIfe : Advertising
Meet the Disruptors: Keiichi Matsuda

News

Meet the Disruptors: Keiichi Matsuda

London – Our Global Futures Forum is just two weeks away and we're very excited to announce the inclusion of multidisciplinary artist Keiichi Matsu...
Global Futures Forum : Keiichi Matsuda : Disruptors
Frugal fashion

Big Ideas

Frugal fashion

Global – New research shows that luxury discount purchases are on the rise as consumers seek to spend less to stay fashionable.
Outlet Stores : NPD Group : Discount Fashion
What to watch

Big Ideas

What to watch

Russia – Zeen gives the tv guide a digital makeover to help consumers cut through the noise of ubiquitous entertainment.
Zeen : Revalation Brands : TV
Mind games

News

Mind games

Global – Nike has added brain training exercises to its existing Nike Soccer app to help prepare the next generation of footballers.
Nike : The Optimised Self : Pro Genius
Just desserts

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.
Onist : One-for-one : CSR
Robin Mellor: Space Explorer

Viewpoints

Robin Mellor: Space Explorer

Why blurring the boundaries between the digital and physical worlds might be the future of exhibition making.
Space Explorer : Exhibition : Revelation
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