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Big Ideas
Vector Newman on consumers outsmarting the system
The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture
:
Fashion
:
Retail
Design Directions
Grow Up
Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.
Mercedes-Benz
:
Neo-kinship
:
Adulting
Big Ideas
Retail Week Live 2014: Part 2
Multi-channel is dead. Omni-channel is done. Welcome to the new fusion of physical and digital retail: phy-gital. We have been using this portmante...
Omni-channel
:
Multi-channel
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Phy-gital
Big Ideas
UK consumers increase brand repertoire
UK consumers increase brand repertoire
Food
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Mass Market
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Hi-lo
Design Directions
Bokks
How many start-ups do you know that count Karl Lagerfeld and Dustin Hoffman among their brand ambassadors? As well as its white-gloved, gold-edged ...
London
:
Present
:
Luxury Gifting
Markets
Emerging Youth: US Hispanic
As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth
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Beauty
:
Music
Markets
Fashion Futures 2017: Strategies for change
From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...
Fashion
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Digital
:
Sustainability
Markets
Metaphysical Retail
In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...
Metaphysical Retail
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Occult Retail
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Jewellery
Markets
JWT Austerity Index
Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound
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Over-60s
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Over 60s
Macro Trends
Liberation Luxury
As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...
Luxury
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Travel
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Hospitality
Big Ideas
World Retail Congress 2024: The Value Contradiction
As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail
:
Sustainability
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Youth
Big Ideas
Five Brands Extolling the Cool of Cryobeauty
From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty
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Wellness
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Skincare
Micro Trends
Carbon Wears
Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...
Fashion
:
Sustainability
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Carbon
Viewpoints
How STH BNK is nurturing retail’s Eco-venient future
It’s time for landlords to embrace experimentation, flexibility and transparency, says David Monaghan, general manager of commercial and culture at...
Retail
:
Sustainability
:
Health & Wellness
Big Ideas
Summer Fancy Food Show 2019
At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...
Fancy Food Show 2019
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Food & Drink
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Food
News
Curing hangovers with herbal medicine, Iceland puts the freeze on palm oil
82Labs offers hangover prevention in a bottle, Virgin Active launches a life-saving exercise class, Tommy John redefines comfortable lingerie.
Health And Wellness
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Drinks
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Retail
News
Exploring the tactility of intelligent speaker design, and other stories
Wardrobe NYC’s curated wardrobe edit, GMO Internet seeks to make Bitcoin mainstream, women’s social media fatigue, and more of today’s top headlines.
Technology
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Luxury
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Finance
News
Mini creates permanent co-living spaces, and other stories
In today’s daily digest: Tobacco firms to educate consumers, Nesterly connects homeowners with young renters, Shake Shack’s cashless payments an...
Placemaking
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Advertising
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Food & Drink
News
River Island introduces gender-neutral slip dresses and other top stories
In today’s daily digest: Gender-neutral nightwear, General Electric’s Meet Molly campaign, Coca-Cola uses FIFA player as an ambassador and other st...
Fashion
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Advertising
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Food & Drink
Design Directions
Snapbac
Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.
Snapbac
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The Optimised Self
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Precovery
Design Directions
PANDA
PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.
OMA
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The Sharing Economy
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Airbnb
Design Directions
Forests
Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...
MINI Living
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Placemaking Futures
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London Design Festival
Markets
The Connected Home
Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.
Connected Home
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Qualcomm
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Withings
Macro Trends
Revivalism
Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...
Revival
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Nostalgia
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Authenticity
Design Directions
Bahnhof
Situated 30 metres under the granite rocks of the Vita Berg Park in Stockholm, Sweden’s Albert France-Lanord Architects has created an astonishing ...
Office
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Architecture
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Stockholm
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