'Branding'

Vector Newman on consumers outsmarting the system

Big Ideas

Vector Newman on consumers outsmarting the system

The founder of private social network New Life explains why we need to stop living in a pre-internet world.
Youth Culture : Fashion : Retail
Grow Up

Design Directions

Grow Up

Mercedes-Benz’s largest marketing campaign to date explores the complexities of being a young adult.
Mercedes-Benz : Neo-kinship : Adulting
Retail Week Live 2014: Part 2

Big Ideas

Retail Week Live 2014: Part 2

Multi-channel is dead. Omni-channel is done. Welcome to the new fusion of physical and digital retail: phy-gital. We have been using this portmante...
Omni-channel : Multi-channel : Phy-gital
UK consumers increase brand repertoire

Big Ideas

UK consumers increase brand repertoire

UK consumers increase brand repertoire
Food : Mass Market : Hi-lo
Bokks

Design Directions

Bokks

How many start-ups do you know that count Karl Lagerfeld and Dustin Hoffman among their brand ambassadors? As well as its white-gloved, gold-edged ...
London : Present : Luxury Gifting
Emerging Youth: US Hispanic

Markets

Emerging Youth: US Hispanic

As one of America’s largest multicultural consumer groups, Hispanic youth are redefining their representation through activism, music and beauty.
Youth : Beauty : Music
Fashion Futures 2017: Strategies for change

Markets

Fashion Futures 2017: Strategies for change

From collaborating with innovators outside the industry to addressing the growing digital skills gap, innovative fashion brands are driving real ch...
Fashion : Digital : Sustainability
Metaphysical Retail

Markets

Metaphysical Retail

In recognition that spirituality and commerce can co-exist, brands are now making references to the unknown and the cosmos to create talismans that...
Metaphysical Retail : Occult Retail : Jewellery
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Liberation Luxury

Macro Trends

Liberation Luxury

As global wealth fluctuates, a new mindset is emerging centred on curiosity, flexibility and footloose living. In order to meet these shifting prio...
Luxury : Travel : Hospitality
World Retail Congress 2024: The Value Contradiction

Big Ideas

World Retail Congress 2024: The Value Contradiction

As the cost-of-living crisis continues, the equation between price point, value for money and consumers’ own values and ethics has never been so co...
Retail : Sustainability : Youth
Five Brands Extolling the Cool of Cryobeauty

Big Ideas

Five Brands Extolling the Cool of Cryobeauty

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topica...
Beauty : Wellness : Skincare
Carbon Wears

Micro Trends

Carbon Wears

Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...
Fashion : Sustainability : Carbon
How STH BNK is nurturing retail’s Eco-venient future

Viewpoints

How STH BNK is nurturing retail’s Eco-venient future

It’s time for landlords to embrace experimentation, flexibility and transparency, says David Monaghan, general manager of commercial and culture at...
Retail : Sustainability : Health & Wellness
Summer Fancy Food Show 2019

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...
Fancy Food Show 2019 : Food & Drink : Food
Curing hangovers with herbal medicine, Iceland puts the freeze on palm oil

News

Curing hangovers with herbal medicine, Iceland puts the freeze on palm oil

82Labs offers hangover prevention in a bottle, Virgin Active launches a life-saving exercise class, Tommy John redefines comfortable lingerie.
Health And Wellness : Drinks : Retail
Exploring the tactility of intelligent speaker design, and other stories

News

Exploring the tactility of intelligent speaker design, and other stories

Wardrobe NYC’s curated wardrobe edit, GMO Internet seeks to make Bitcoin mainstream, women’s social media fatigue, and more of today’s top headlines.
Technology : Luxury : Finance
Mini creates permanent co-living spaces, and other stories

News

Mini creates permanent co-living spaces, and other stories

In today’s daily digest: Tobacco firms to educate consumers, Nesterly connects homeowners with young renters, Shake Shack’s cashless payments an...
Placemaking : Advertising : Food & Drink
River Island introduces gender-neutral slip dresses and other top stories

News

River Island introduces gender-neutral slip dresses and other top stories

In today’s daily digest: Gender-neutral nightwear, General Electric’s Meet Molly campaign, Coca-Cola uses FIFA player as an ambassador and other st...
Fashion : Advertising : Food & Drink
Snapbac

Design Directions

Snapbac

Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.
Snapbac : The Optimised Self : Precovery
PANDA

Design Directions

PANDA

PANDA is a fictional platform that would help sharing economy workers push back against their ‘employers’.
OMA : The Sharing Economy : Airbnb
Forests

Design Directions

Forests

Forests is a series of temporary installations that challenge our perception of public spaces and translate the ideas of the sharing economy into t...
MINI Living : Placemaking Futures : London Design Festival
The Connected Home

Markets

The Connected Home

Smart everyday devices, from toothbrushes to security cameras, will track our movements inside the home.
Connected Home : Qualcomm : Withings
Revivalism

Macro Trends

Revivalism

Seeking shelter from the unsettling storm clouds of recession, resource and environment anxiety, consumers are nostalgically remembering, reviving ...
Revival : Nostalgia : Authenticity
Bahnhof

Design Directions

Bahnhof

Situated 30 metres under the granite rocks of the Vita Berg Park in Stockholm, Sweden’s Albert France-Lanord Architects has created an astonishing ...
Office : Architecture : Stockholm
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