'Branding'

Intuitive Futures

Macro Trends

Intuitive Futures

We live in a world of increasing choice. ‘We are flooded with absurd and obscene numbers of options for just about everything nowadays,’ says Barry...
Mega-choice : Nega-choice : Minimal
Modern Meditation Market

Markets

Modern Meditation Market

Meditation is being reframed as an accessible activity, with Covid-19 having accelerated its engagement and normalised the adoption of daily rituals.
Meditation : Wellbeing : Wellness
La Maison Au Bord de L'eau

Design Directions

La Maison Au Bord de L'eau

In its race to climb to the top of the luxury tree, Louis Vuitton has taken inspiration from a second-placed finish.
Architecture : Luxury : Revivalism
Oslo Luxury Market

Markets

Oslo Luxury Market

Despite their increasing wealth, Norwegians have a reputation for humility and modest consumption. Now, as the rest of Europe struggles to achieve ...
Marc By Marc Jacobs : New Stores : High Spend
French Luxurians

Markets

French Luxurians

Discretion has become the key to consumption for the French luxurian as the Socialist government takes ideological aim at the rich. ‘Things have ch...
France : Quintessentially : Paris
New Gents

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...
Smart : Suit : Masculine
Stat: Gen Z swipes left on dating apps

News

Stat: Gen Z swipes left on dating apps

Dating apps such as Tinder, Hinge, Bumble and Grindr are losing their appeal among younger audiences.
Dating : Pop-culture & Media : Youth
Shiseido celebrates Japanese craft in award-winning holiday display

News

Shiseido celebrates Japanese craft in award-winning holiday display

Shiseido’s holiday window display, Beauty From Within, at the Shiseido Parlour in Ginza, Tokyo, has won Window Display of the Year at the Frame Awa...
Retail : Beauty : Design
Resting Reef memorialises pets as eco-friendly marine reefs

News

Resting Reef memorialises pets as eco-friendly marine reefs

Eco-friendly funeral company Resting Reef has launched a pet memorial service that blends pet ashes with crushed shells to create eco-friendly unde...
Design : Health & Wellness : Sustainability
Vast redefines space travel with human-centric Haven-1 interiors

News

Vast redefines space travel with human-centric Haven-1 interiors

Vast, the creator of Haven-1, the world’s first commercial space station, is revolutionising space travel with its commitment to human-centric design.
Design : Travel & Hospitality : Luxury
Everlane founder launches magnesium-powered beverage Magna

News

Everlane founder launches magnesium-powered beverage Magna

Thirteen years after launching Everlane, Michael Preysman is launching Magna, a DTC sports beverage brand. Magna targets health-conscious consumers...
Supplements : Food&Drink : Health
M&S launches clothing repair and alterations service

News

M&S launches clothing repair and alterations service

British retailer Marks & Spencer has partnered with clothing repairs and alterations service Sojo to launch M&S Fixed by Sojo.
Retail : Sustainability : Fashion
Netflix to release 14 video games based on titles such as Emily in Paris

News

Netflix to release 14 video games based on titles such as Emily in Paris

Netflix has announced 14 new video games, expanding its current gaming portfolio with exciting new titles and release dates for highly anticipated ...
Gaming : Pop-culture & Media : Society
Pharrell Williams and Louis Vuitton launch luxury dog collection

News

Pharrell Williams and Louis Vuitton launch luxury dog collection

Pharrell Williams wants you to dress better for your dog walks with DOG LVers, a collection designed for Dandy Dog Walkers.
Luxury : Pets : Fashion
Nissan unveils fragrance to power up Shanghai E-Prix drivers

News

Nissan unveils fragrance to power up Shanghai E-Prix drivers

Nissan has ventured beyond automobiles, launching a unique perfume named Smell My Dust aimed at enhancing its drivers' performance at the inaugural...
Mobility : Fragrance : Design
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Foresight : Teen Boys Fragrance : Gen Zalpha Fragrance
Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

News

Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

At Watches and Wonders 2024, Vacheron Constantin revealed a unique collaboration with fashion designer Yiqing Yin.
Luxury : Health & Wellness : Beauty
Heinz launches Velveeta Gold semi-permanent hair dye

News

Heinz launches Velveeta Gold semi-permanent hair dye

Kraft Heinz might be best known for baked beans, but the company is stepping into cosmetics with the release of a hair dye – Velveeta Gold.
Food & Drink : Advertising : Beauty
Colgate champions smile diversity with The Beauty of Gaps campaign

News

Colgate champions smile diversity with The Beauty of Gaps campaign

Colgate is challenging beauty standards and celebrating smile diversity with its latest campaign, My Smile is My Superpower.
Gen Z : Colgate : Advertising
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, f...
Technology : Pop-culture & Media : Society
Fashion’s financial struggle

News

Fashion’s financial struggle

Due to the ominous presence of the cost-of-living crisis, several brands opted out of staging expensive runway shows.
London Fashion Week : Supriya Lele : Cost-of-Living Crisis
The Cryptide named Footwear Brand of the Year for 2023

News

The Cryptide named Footwear Brand of the Year for 2023

The Cryptide, a luxury lifestyle sneaker brand led by designer Stephan Henrich, has been chosen as the 2023 Footwear Brand of the Year.
Fashion : Sustainability : Luxury
Gucci transforms vault legacy into vintage treasure trove

News

Gucci transforms vault legacy into vintage treasure trove

Gucci’s digital-only imprint, Gucci Vault, is set to undergo a transformative evolution, giving rise to Gucci Vintage, a venture celebrating the in...
Luxury : Fashion : Retail
Stat: Topicals suggests skin health is also a mental health issue

News

Stat: Topicals suggests skin health is also a mental health issue

An October 2023 report from skincare brand Topicals underlines the significance of the connection between skin health and mental wellbeing, particu...
Beauty : Youth : Society
Nostalgic cereal snack bars get a protein-packed makeover

News

Nostalgic cereal snack bars get a protein-packed makeover

Magic Spoon, the brand behind lower-sugar and higher-protein alternatives to classic breakfast cereals, has introduced a range of better-for-you, p...
Food&Drink : Youth : Indulgence
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