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Micro Trends
Belonging Bars
Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports
:
Inclusivity
:
Fan Culture
Daily Signals
Stat: Girls’ sport participation could unlock leadership potential at work
Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport
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Women's Sports
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Teenage Girls
Daily Signals
Stat: Gen Alpha face stricter screen time controls at home and school
New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology
:
Gen Alpha
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Education
Daily Signals
Heineken leverages the power of fandom to spark friendship between strangers
International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...
Fandom
:
Sports
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Drinks
Daily Signals
The Space: Mad Swans ushers in a new era for golf and hospitality in the UK
Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...
Travel
:
Sports
:
Health And Wellness
Daily Signals
Foresight Friday: Alice Crossley, deputy foresight editor
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...
Foresight Friday
:
Sport
:
Music
Daily Signals
Netflix refreshes kids’ profiles with simplified design and smarter recommendations
Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster.
Netflix
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Streaming
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Media & Entertainment
Daily Signals
Stat: The running boom is powering New York’s economy
Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport
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Health
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Running
Daily Signals
Stat: Uptick in night-routine content reflects a shift towards protective wellness
Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.
Health
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Wellness
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Sleep
Daily Signals
A new era for golf and hospitality begins as Mad Swans launches in the Mendips
Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports
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Golf
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Travel
Micro Trends
Future Five 2026: Future Spaces
As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces
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Retail
:
Technology
Markets
Intimate Fantasy Escapism
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth
:
Pop-culture & Media
:
Society
Podcasts
Podcast: June O’Sullivan on Foresight, Empathy and Lasting Impact
In the first episode of a new podcast series Leading with Foresight, June O’Sullivan sits down with Martin Raymond to explore empathy, foresight an...
Podcast
:
Leading With Foresight
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Youth
Big Ideas
Next-Gen Sports
From short-form football to tech-augmented golf, emerging sports formats are accelerating fan engagement and attracting significant investment, cre...
Sport & Leisure
:
Global Events
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Pop Culture & Media
Design Directions
Grassroots Game Days
As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying ho...
Sports & Leisure
:
Fashion
:
Advertising & Branding
Daily Signals
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms
Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture
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Media
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Netflix
Markets
Future Museums
Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and red...
Design
:
Pop-culture & Media
:
Technology
Daily Signals
The Trend: Women’s Sports Economy
Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports
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Health
:
Wellness
Daily Signals
Mongolia brings ancient dress systems to the Winter Olympics
Mongolia has unveiled the ceremonial and casual outfits for its team at the Milano-Cortina 2026 Winter Olympic Games, using the global sporting sta...
Sport
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Fashion
:
Luxury
Daily Signals
The Viewpoint: The New Youth Club
Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...
Travel
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Hospitality
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Youth
Daily Signals
Childline gamifies digital pressure to prompt reflection among teens
British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology
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Health
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Wellness
Daily Signals
CES spotlights a new wave of intentional smartphones
At the Consumer Electronics Show in Las Vegas, smartphone innovation is shifting away from feature overload towards focus, control and intent. Two ...
Technology
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Consumer Electronics Show
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Global Events
Micro Trends
Future Five 2026: Mobility
As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...
Mobility
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Travel & Hospitality
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Technology
Daily Signals
Foresight Friday: Seyi Oduwole, foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...
Bridgerton
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Regency
:
Balls
Design Directions
Tangible Tech
In an era of rapidly advancing AI and technology, designers are rejecting over humanised visual language and are embracing hardware that celebrates...
Design
:
Technology
:
Engineering
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