LS:N Global

Micro Trends

Belonging Bars

Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...

Women's Sports : Inclusivity : Fan Culture

Daily Signals

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...

Sport : Women's Sports : Teenage Girls

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...

Technology : Gen Alpha : Education

Daily Signals

Heineken leverages the power of fandom to spark friendship between strangers

International brewer Heineken has launched Fans Have More Friends, a sponsorship platform built on the idea that shared passions are one of the fas...

Fandom : Sports : Drinks

Daily Signals

The Space: Mad Swans ushers in a new era for golf and hospitality in the UK

Mad Swans is an innovative countryside destination by Longshot on the Mendip Hills in southwest England that opened in October 2025 to offer a fres...

Travel : Sports : Health And Wellness

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...

Foresight Friday : Sport : Music

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster.

Netflix : Streaming : Media & Entertainment

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).

Sport : Health : Running

Daily Signals

Stat: Uptick in night-routine content reflects a shift towards protective wellness

Night-routine content on TikTok rose 46% year-on-year in Q4 (October–December) 2025, reaching 13.2m weekly views, according to new research from Kyra.

Health : Wellness : Sleep

Daily Signals

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...

Sports : Golf : Travel

Micro Trends

Future Five 2026: Future Spaces

As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...

Future Spaces : Retail : Technology

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...

Youth : Pop-culture & Media : Society

Podcasts

Podcast: June O’Sullivan on Foresight, Empathy and Lasting Impact

In the first episode of a new podcast series Leading with Foresight, June O’Sullivan sits down with Martin Raymond to explore empathy, foresight an...

Podcast : Leading With Foresight : Youth

Big Ideas

Next-Gen Sports

From short-form football to tech-augmented golf, emerging sports formats are accelerating fan engagement and attracting significant investment, cre...

Sport & Leisure : Global Events : Pop Culture & Media

Design Directions

Grassroots Game Days

As women’s football (soccer) is flooded with media attention and greater funding, players and designers are driving a new visual language paying ho...

Sports & Leisure : Fashion : Advertising & Branding

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...

Pop Culture : Media : Netflix

Markets

Future Museums

Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and red...

Design : Pop-culture & Media : Technology

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...

Sports : Health : Wellness

Daily Signals

Mongolia brings ancient dress systems to the Winter Olympics

Mongolia has unveiled the ceremonial and casual outfits for its team at the Milano-Cortina 2026 Winter Olympic Games, using the global sporting sta...

Sport : Fashion : Luxury

Daily Signals

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking rea...

Travel : Hospitality : Youth

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...

Technology : Health : Wellness

Daily Signals

CES spotlights a new wave of intentional smartphones

At the Consumer Electronics Show in Las Vegas, smartphone innovation is shifting away from feature overload towards focus, control and intent. Two ...

Technology : Consumer Electronics Show : Global Events

Micro Trends

Future Five 2026: Mobility

As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...

Mobility : Travel & Hospitality : Technology

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals shaping culture right now. This week, foresight analyst Seyi ...

Bridgerton : Regency : Balls

Design Directions

Tangible Tech

In an era of rapidly advancing AI and technology, designers are rejecting over humanised visual language and are embracing hardware that celebrates...

Design : Technology : Engineering

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