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Jeddah declares school holiday for 2025 Formula 1 Grand Prix
Students and education staff in Jeddah, Makkah and Taif will enjoy a two-day holiday on 20–21 April as the city hosts the STC Saudi Arabian Grand P...
Youth
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Sports & Leisure
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Society
News
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
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Pop-culture & Media
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Manchester City brings grassroots spirit to kit launch
Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports
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Design
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Creative
News
Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship
Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.
Fashion
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Health & Wellness
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Identities
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Elemis brings beauty trackside with new Aston Martin F1 collection
Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin
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Elemis
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Formula 1
News
Stat: Consumers are willing to pay more for brands they trust
More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail
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Advertising And Branding
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Value
News
New clubhouse for women’s sports retail opens in London
A new retail concept is putting women’s sport centre stage this summer.
Sports
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Retail
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Fashion
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Elf taps into adventure culture with mid-ocean skincare drop
Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty
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Social Media
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Culture
News
Adidas partners with Kaf by Kaf to launch collection rooted in Saudi heritage
Adidas has launched a Spring/Summer 2025 Sportswear Collection in partnership with Saudi label Kaf by Kaf.
Fashion
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Luxury
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Alo Yoga bridges virtual and physical worlds with Roblox store activation
Alo Yoga has revamped its sanctuary on Roblox, introducing new fitness features and a ground-breaking NFC-powered in-store activation that connects...
Pop-culture & Media
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Fashion
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Sports & Leisure
News
Immersive design is reshaping the future of luxury spaces
Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury
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Technology
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Design
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MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies
MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events
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Advertising & Marketing
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Gen Z
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Stat: Tennis participation surges in the US
Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure
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Society
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Health & Wellness
Behaviours
Gen Z in Canada
Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...
Youth
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Gen Z Canada
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Gen Z
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Nike and Lego team up on creative play experiences and products
Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.
Technology
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Nike
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Lego
News
Foresight Friday: Olivia Houghton, insights and engagement director
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty
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Health
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Technology
News
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity
On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media
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Technology
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Branding
News
Nike and Dazed re-imagine sport culture with new Dazed Maxx magazine
Nike and Dazed have launched Dazed Maxx, a 54-page print special spotlighting sport subcultures and Nike athletes, including NFL player Bijan Robin...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
News
Foresight Friday: Dan Hastings, deputy foresight editor
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings de...
Society
:
Pop-culture & Media
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Technology
News
Four Seasons launches exclusive tournament series with tennis legends
Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News
:
Tennis
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Game-Changers: The Future Of Sports Fandom
News
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report
In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury
:
Technology
:
Design
News
Stat: India’s digital media surpasses tv for the first time
Indians spent a staggering 1.1 trillion hours on their smartphones in 2024, averaging five hours daily.
India
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5G
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Statistic
News
Stat: Gen Alpha lead the charge in back-to-school shopping
Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail
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Gen Alpha
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Statistic
News
Tesco taps into 1990s nostalgia with Clubcard-themed nightclub
Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco
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Tesco Clubcard
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Tesco Nightclub
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Kia Europe turns road trips into sound journeys for visually impaired people
Automobile manufacturer, Kia Europe and creative agency Innocean Berlin have launched Soundscapes, a creative experiment that transforms the tradit...
Soundscapes
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Mobility
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Pimp My Ride
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