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Daily Signals
Wimbledon elevates fan engagement with AI-powered digital experiences
The All England Lawn Tennis Club and IBM have unveiled an AI-powered experience designed to deepen audience engagement and enhance match under...
Wimbledon
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Sports
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Entertainment
Daily Signals
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football
On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events
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Advertising & Marketing
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Football
Daily Signals
Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship
Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.
Fashion
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Health & Wellness
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Identities
Daily Signals
Elemis brings beauty trackside with new Aston Martin F1 collection
Premium beauty brand Elemis is stepping further into the world of Formula 1 with the launch of four exclusive skincare collections in partnership w...
Aston Martin
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Elemis
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Formula 1
Daily Signals
SXSW London 2025: The Store of 2050 and Minecraft’s chicken jockey opportunity
On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative ag...
Pop Culture & Media
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Technology
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Branding
Daily Signals
Netflix refreshes kids’ profiles with simplified design and smarter recommendations
Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster.
Netflix
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Streaming
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Media & Entertainment
Daily Signals
Stat: The running boom is powering New York’s economy
Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport
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Health
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Running
Daily Signals
A new era for golf and hospitality begins as Mad Swans launches in the Mendips
Mad Swans, the innovative countryside destination by Longshot, has opened its doors on the UK's Mendip Hills, offering a fresh take on sports-...
Sports
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Golf
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Travel
Daily Signals
New clubhouse for women’s sports retail opens in London
A new retail concept is putting women’s sport centre stage this summer.
Sports
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Retail
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Fashion
Daily Signals
Elf taps into adventure culture with mid-ocean skincare drop
Beauty brand Elf cosmetics has orchestrated a high-impact cultural intervention by airdropping a skincare package to solo sailor Oliver Widger, who...
Beauty
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Social Media
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Culture
Micro Trends
Future Five 2026: Future Spaces
As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces
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Retail
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Technology
Daily Signals
Immersive design is reshaping the future of luxury spaces
Immersive technologies are redefining how luxury brands design and deliver physical spaces, from real estate to retail and hospitality.
Luxury
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Technology
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Design
Daily Signals
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies
MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events
:
Advertising & Marketing
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Gen Z
Markets
Intimate Fantasy Escapism
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth
:
Pop-culture & Media
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Society
Podcasts
Podcast: June O’Sullivan on Foresight, Empathy and Lasting Impact
In the first episode of a new podcast series Leading with Foresight, June O’Sullivan sits down with Martin Raymond to explore empathy, foresight an...
Foresight
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Leadership
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Youth
Daily Signals
Nike and Lego team up on creative play experiences and products
Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.
Technology
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Nike
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Lego
Daily Signals
Foresight Friday: Olivia Houghton, insights and engagement director
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty
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Health
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Technology
Daily Signals
Tencent’s AI model generates virtual worlds from a single text prompt
Tencent has launched an open-source AI model, Hunyuan3D World Model 1.0, that allows users to generate complex 3D environments from a single text p...
VR
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AI
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Technology
Daily Signals
Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report
In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...
Luxury
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Technology
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Design
Daily Signals
Stat: Gen Alpha lead the charge in back-to-school shopping
Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail
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Gen Alpha
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Statistic
Daily Signals
Tesco taps into 1990s nostalgia with Clubcard-themed nightclub
Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco
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Tesco Clubcard
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Tesco Nightclub
Micro Trends
Innovation Debrief 2025: The New Age of Discovery
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping ...
Technology
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Pop-culture & Media
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Retail
Daily Signals
Joe Wicks’ Activate turns movement into play for kids
Fitness trainer Joe Wicks is swapping live-action workouts for animation with Activate – a lively new series of five-minute fitness bursts designed...
Fitness
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Health And Wellbeing
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Gen Alpha
Big Ideas
Cannes Lions 2025: The Unhinged Humour Opportunity
Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...
Advertising
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Technology
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Pop Culture & Media
Micro Trends
Future Five 2026: Mobility
As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...
Mobility
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Travel & Hospitality
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Technology
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