LSN : Daily Signals : A new era for golf and hospitality begins as Mad Swans launches in the Mendips

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Warmer Together with Al Pacino and Robert De Niro, Moncler, global

Global – Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series of intimate films and portraits captures the pair’s decades-long friendship through themes of trust, respect and connection.

Expanding Moncler’s long-held association with physical warmth, the campaign reframes it as emotional – celebrating love, friendship and togetherness which are central to the brand’s DNA. ‘Warmth was never about the outside,’ De Niro says. ‘It was always about what was happening on the inside.’

In an era defined by digital connection, Warmer Together positions Moncler as a brand that’s championing human authenticity. By spotlighting genuine relationships, it reminds audiences that true warmth lies in the bonds that unite people.

Across sectors, brands are increasingly humanising their storytelling. Our New Codes of Value report explores how consumers now expect brands to connect with lived experience and emotional value.

Strategic opportunity

Reimagine brand heritage through a human lens. Reinterpret legacy values for contemporary audiences, infusing storytelling with emotional depth and cultural relevance

A new era for golf and hospitality begins as Mad Swans launches in the Mendips

UK – Mad Swans, the innovative countryside destination by Longshot, has opened its doorson the Mendip Hills, in south-west England, offering a fresh take on sports-focused hospitality.

The centrepiece is a 12-hole golf course designed by architect Tom Mackenzie from Mackenzie & Ebert, which is known for its work on courses including Royal Portrush and Turnberry. The course is designed to be flexible and is playable as six, 12 or 18 holes, to cater to seasoned golfers and newcomers.

Beyond golf, Mad Swans features eco-cabins, a state-of-the-art driving range, padel and pickleball courts, a mini-golf putt patch, darts and a gym. Dining options include The Potting Shed, offering modern countryside cuisine, and The Hangout, serving casual fare and cocktails. Sustainability is a core focus, with initiatives such as rewilding and solar energy.

Mad Swans aims to create an inclusive, social environment where play transcends age and experience to challenge traditional notions of golf and leisure.

As outlined in our Sports Tourism Market and Game-Changers: The Future of Sports Fandom reports, the rise of sports tourism continues to reshape how consumers engage with travel, wellness and leisure.

Photo by Jopwell via Pexels

Strategic opportunity

Create multiactivity destinations where sport, socialising and wellness intersect, appealing to people who value community and variety over traditional single-sport venues

Stat: UK shoppers experience bargain hunting highs

Fig, UK

UK – According to new research from VoucherCodes, 86% of UK consumers experience a dopamine rush when they find a bargain, suggesting that shopping satisfaction is now as much psychological as it is financial.

The survey of 1,500 people found that a quarter of shoppers feel the high for over an hour, while 8% say it lasts for a week, underscoring the lasting emotional pull of a great deal.

Bargain-hunting has also evolved into a form of social capital, with 37% of people telling others about their savings as proof of their financial savvy.

These findings echo insights from our New Codes of Value macrotrend, which explores how dupe culture and financial influencers are transforming the language of value. Increasingly, shopping isn’t just about spending less – it’s about the status and serotonin hit of outsmarting the system.

Strategic opportunity

Turn seasonal sales into interactive challenges, countdowns or treasure hunts that make bargain-hunting feel playful, joyful and emotionally rewarding