LS:N Global

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...

Big Ideas

Web Summit 2025: Tech’s new era of resistance

Web Summit 2025 marked a shift in tech zeitgeist, with start-ups, creators and sports innovators showing how tech is breaking old rules and buildin...

Web Summit 2025 : Technology : Start-ups

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues and ideas we’re all talking about. This week, foresight content manager Alison ...

China : Lunar New Year : Foresight Friday

Big Ideas

Teen Girl Movement

Teenage girls are disengaging from sport, because of discomfort, confidence gaps and structural inequalities. Brands are responding by redesigning ...

Sports & Leisure : Youth : Health & Wellness

Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping ...

Youth : Gen Z Parents : Future:Poll

Micro Trends

Future Five 2026: Identities

It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...

Youth : Identities : Society

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...

Design : Sustainability : Biomimicry

Micro Trends

Folk Redux

From conker clubs to progressive Morris troupes, Britain’s local lores are being revisited and remixed by grassroots community rituals who are resh...

Culture & Media : Entertainment : Society

Micro Trends

Micro-victories

Brands are shifting from sponsorships to shaping their own fitness competitions, offering micro-achievements that turn participation into the core ...

Fitness : Health & Wellness : Participation

Big Ideas

On-the-go Cocktail Culture

Spirits brands are leveraging travel retail to capture Gen Z’s attention. Elevated cocktail experiences in airports provide entertainment and educa...

Gen Z : Food & Drink : Retail

Markets

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and re...

Travel & Hospitality : Dark Tourism : Historical Events

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and viral moments we’re all talking about. Here...

Foresight Friday : Fragmenting Societies : Misinformation

Big Ideas

Dutch Design Week 2025: Designing for Humanity

Dutch Design Week 2025 showcased how designers are using empathy, play and care as tools to shape more human-centred futures in a tech-driven world.

Design : Health & Wellness : Technology

Markets

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...

Fashion : Beauty : Fantasy

Big Ideas

ISPO 2025: The new shape of activity culture

ISPO 2025 revealed how urbanisation, community and digital culture are reshaping the activity market. Across keynotes and panels, speakers mapped t...

ISPO 2025 : Sports : Outdoor

Micro Trends

Future Five 2026: Artificial Intelligence

As the inevitable ascent of AI continues at a rapid pace, we consider its impact on us as human beings. With technology transforming education and ...

Design : Artificial Intelligence : Technology

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Viewpoints

Black Creativity Must Move From Collabs to Ownership

Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...

Advertising : Pop Culture & Media : Fashion

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...

Food & Drink : India : Travel & Hospitality

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Technology : Pop-culture & Media : Design

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...

Youth : Pop-culture & Media : Gen Z

Big Ideas

Touring Touchpoints

Brands are shifting from static or online campaigns to mobile, experience-led activations that embed themselves directly within the cultural lives ...

Beauty : Fashion : Travel & Hospitality

Big Ideas

Future Food Tech 2025: Resilience by Design

The ongoing resilience of food systems is under the microscope. Future Food-Tech London 2025 highlighted the need for systems built on diversity, c...

Food Futures : Innovation : Ecosystem

Markets

SPF's Next Frontier

The SPF market is recalibrating amid consumer mistrust and regulatory complexity. The next frontier is translating credible science and clear guida...

Beauty : Health & Wellness : Sustainability

Markets

Gen Z in South Korea

Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...

Beauty : Pop Culture & Media : Gen Z

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