LS:N Global

Daily Signals

The Fashion Innovation Agency debuts 3D garment volumetric capture service

The Fashion Innovation Agency at London College of Fashion has launched Reskinning Reality, the UK’s first 3D garment volumetric capture service ai...

Daily Signals

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.

Pop Culture : Brand Trips : Influencer Culture

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...

Youth : Travel & Hospitality : Luxury

Big Ideas

Web Summit 2025: Tech’s new era of resistance

Web Summit 2025 marked a shift in tech zeitgeist, with start-ups, creators and sports innovators showing how tech is breaking old rules and buildin...

Web Summit 2025 : Technology : Start-ups

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Ff : Lionesses

Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping ...

Youth : Gen Z Parents : Future:Poll

Micro Trends

Innovation Debrief 2025: Certified in Space

Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and in-house expertise. If a product can survi...

Luxury : Food & Drink : Fashion

Micro Trends

Future Five 2026: Identities

It’s a turbulent time for identity around the world. While expressions of spirituality and sexual desire are becoming normalised elements of modern...

Youth : Identities : Society

Daily Signals

Carlo Ratti Associati debuts biomimetic Alpine bivouac at 2026 Winter Olympics

For the Milano Cortina 2026 Winter Olympics, Italian design studio Carlo Ratti Associati and Salone del Mobile are debuting a sustainable Alpine bi...

Design : Sustainability : Biomimicry

Big Ideas

Cannes Lions 2025: Branding in the Trust Recession

As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.

Global Events : Branding : Pop Culture & Media

Markets

Dark Tourism Market

Dark tourism is on the rise as more travellers seek out sites of historical tragedy, offering solemn opportunities for reflection, education and re...

Travel & Hospitality : Dark Tourism : Historical Events

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and viral moments we’re all talking about. Here...

Foresight Friday : Fragmenting Societies : Misinformation

Design Directions

Layered Realities

A new wave of designers is bridging the virtual chaos of gaming realms and extended reality with the tactile authenticity of human craft.

Design : Technology : Artifical Intelligence

Daily Signals

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...

Pop Culture & Media : Global Events : Cannes Lion 2025

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Big Ideas

Dutch Design Week 2025: Designing for Humanity

Dutch Design Week 2025 showcased how designers are using empathy, play and care as tools to shape more human-centred futures in a tech-driven world.

Design : Health & Wellness : Technology

Markets

Everyday Cosplay

From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...

Fashion : Beauty : Fantasy

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...

Luxury : Fashion : Design

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Markets

Public Transport Futures

A new era of public transport is taking shape. From AI-powered networks to free travel trials and zero-emission fleets, the future of mobility is s...

Transport : Public Transport : Travel

Micro Trends

Future Five 2026: Artificial Intelligence

As the inevitable ascent of AI continues at a rapid pace, we consider its impact on us as human beings. With technology transforming education and ...

Design : Artificial Intelligence : Technology

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...

Society : Sports & Leisure : Youth

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...

Food & Drink : India : Travel & Hospitality

Micro Trends

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.

Sports & Leisure : Society : Health & Wellness

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