'gaming'

Gen Z Parents

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.
Youth : Home And Family : Generations
James Paul Gee: Schoolcraft

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James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.
Minecraft: Education Edition : Microsoft : Video Games
Designing a feminist board game for Mexico

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Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.
Design : Branding : Culture
Stat: Playing video games increases empathy

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Stat: Playing video games increases empathy

The National Literacy Trust and the Association of UK Interactive Entertainment find that playing video games can increase empathy in children.
Technology : Media And Entertainment : Stat
Sophia George : Video games as art

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Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.
Games Imitate Art : Video Games As Art : Video Games
TikTok is testing in-app mini games

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TikTok is testing in-app mini games

The social media platform is testing six HTML5 mini-games that can be played within its mobile app and discovered via creators’ videos, as it ...
Youth : Media & Entertainment : Technology
Back to virtual reality: A fantasy game built for the Samsung Gear VR

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Back to virtual reality: A fantasy game built for the Samsung Gear VR

London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio...
Samsung Gear VR : Monument Valley : Ustwo Studio
Patience pays: Taco Bell plays the waiting game

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Patience pays: Taco Bell plays the waiting game

Toronto – Canadians have been waiting patiently since 2012 for the Taco Bell Dos Locos Taco, a taco made with a Doritos taco shell, to make its way...
Taco Bell : Frustration Marketing : Toronto
The Campaign: Disney’s ESPN joins Fortnite with football island activation

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The Campaign: Disney’s ESPN joins Fortnite with football island activation

Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...
Pop-culture & Media : Youth : Sports & Leisure
The LA28 Olympics’ branding is for everybody

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The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.
Advertising & Branding : Design : Diversity
Motion-control and connective devices rule at E3 conference

Big Ideas

Motion-control and connective devices rule at E3 conference

Motion-control and connective devices rule at E3 conference
E3 : Project Natal : Nintendo
Why avatars make the perfect brand partners

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Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity : Advertising : Media
Stat: Nearly all British and American children consider themselves gamers

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Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.
Youth : Media & Entertainment : Society
Alternate universe: Google launches Ingress game

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Alternate universe: Google launches Ingress game

Alternate universe: Google launches Ingress game
Google : Ingress : Foursquare
Playhouse gamifies interior design

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Playhouse gamifies interior design

While interior design games that let players experiment with décor are not new, Playhouse is a mobile game that enables players to collaborate with...
Retail : Media & Entertainment : Society
Louis Vuitton brings luxury touch to eSports

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Louis Vuitton brings luxury touch to eSports

The French luxury house has become the first to collaborate with a major eSports organisation.
Luxury : ESports : Entertainment
Pinball wizardry: The magic of the World Wide Maze

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Pinball wizardry: The magic of the World Wide Maze

International – In its latest Chrome Experiment, Google Japan is enabling users to turn a website into a smartphone-controlled pinball game.
Game : Chrome : Maze
This satirical Game of the Goose is not designed for family fun

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This satirical Game of the Goose is not designed for family fun

The traditional Game of the Goose has been given a macabre makeover, denouncing cruelty involved in the production of fatty duck liver pâté, aka fo...
Advertising : Food & Drink : Society
Gamer skincare targeting underserved audiences

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Gamer skincare targeting underserved audiences

Breaking down long-standing stereotypes within the gaming industry, beauty brand elf Cosmetics has launched an eight-piece collection to bring toge...
Beauty : Global Fashion And Style : Technology And Craft
Nike to bring branded digital creations to e-sport platforms

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Nike to bring branded digital creations to e-sport platforms

Nike Virtual Studios and EA Sports have announced a new partnership in June 2023 with digital creations imagined by Nike making their way into virt...
NFT
Digital African fashion is coming to The Witcher and Minecraft

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Digital African fashion is coming to The Witcher and Minecraft

A new campaign by Orange spotlights the lack of cultural representation in gaming and introduces a new variety of avatar skins honouring under-repr...
Technology : Media & Entertainment : Fashion
Pizza Hut app lets you order via games console

Big Ideas

Pizza Hut app lets you order via games console

Pizza Hut app lets you order via games console
Pizza Hut : App : Xbox
Moon manipulation: Game controls lunar forces

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Moon manipulation: Game controls lunar forces

International – New game Lune is being developed, allowing gamers to control the moon and environment rather than the characters.
Environment : Adventure : Lune
The Twitter card: TwitPoker draws online crowd

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The Twitter card: TwitPoker draws online crowd

The Twitter card: TwitPoker draws online crowd
Advertising : Gamification : Las Vegas
Sonnet the hedgehog: Video game calls on players to wax lyrical

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Sonnet the hedgehog: Video game calls on players to wax lyrical

Boston – Video gamers are being turned into poets in the new game Elegy for a Dead World.
Elegy For A Dead World : Dejobaan Games : The Polarity Paradox
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