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Big Ideas
ITB Berlin 2025: Six Trends to Watch
From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.
Travel & Hospitality
:
ITB Berlin 2025
:
Gen Z
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
:
Sports & Leisure
:
Youth
Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
:
Technology
:
Retail
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Youth
:
Technology
:
Gen Z
Markets
Halal Food Futures
A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...
Food & Drink
:
Retail
:
Travel & Hospitality
Viewpoints
The New Youth Club
Moot is a membership-based third space redefining UK youth clubs for a generation craving real-world connection, culture and community. LS:N Global...
Youth
:
Future Spaces
:
Gen Z
Macro Trends
New Codes of Value
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...
Finance
:
Retail
:
Value
Macro Trends
Culture-coded Retail
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...
Retail
:
Culture
:
Technology
Micro Trends
Soft Sports
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure
:
Society
:
Health & Wellness
Markets
Bougie Basics
Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty
:
Luxury
:
Design
Markets
Homely Hospitality
Gen Z are increasingly embracing homely soirées and intimate events that prioritise connection over consumption – creating a movement to combat urb...
Hospitality
:
Gen Z
:
Supper Club
Viewpoints
James Paul Gee: Schoolcraft
The Arizona State University professor reflects on the rise of the gaming for education movement.
Minecraft: Education Edition
:
Microsoft
:
Video Games
News
Designing a feminist board game for Mexico
The traditional family board game Lotería has been given a female-focused rebrand for 2018.
Design
:
Branding
:
Culture
News
Stat: Playing video games increases empathy
The National Literacy Trust and the Association of UK Interactive Entertainment find that playing video games can increase empathy in children.
Technology
:
Media And Entertainment
:
Stat
Viewpoints
Sophia George : Video games as art
Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.
Games Imitate Art
:
Video Games As Art
:
Video Games
News
TikTok is testing in-app mini games
The social media platform is testing six HTML5 mini-games that can be played within its mobile app and discovered via creators’ videos, as it ...
Youth
:
Media & Entertainment
:
Technology
News
Back to virtual reality: A fantasy game built for the Samsung Gear VR
London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio...
Samsung Gear VR
:
Monument Valley
:
Ustwo Studio
News
Patience pays: Taco Bell plays the waiting game
Toronto – Canadians have been waiting patiently since 2012 for the Taco Bell Dos Locos Taco, a taco made with a Doritos taco shell, to make its way...
Taco Bell
:
Frustration Marketing
:
Toronto
News
The Campaign: Disney’s ESPN joins Fortnite with football island activation
Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...
Pop-culture & Media
:
Youth
:
Sports & Leisure
News
The LA28 Olympics’ branding is for everybody
Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.
Advertising & Branding
:
Design
:
Diversity
Big Ideas
Motion-control and connective devices rule at E3 conference
Motion-control and connective devices rule at E3 conference
E3
:
Project Natal
:
Nintendo
Viewpoints
Why avatars make the perfect brand partners
Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity
:
Advertising
:
Media
News
Stat: Nearly all British and American children consider themselves gamers
Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.
Youth
:
Media & Entertainment
:
Society
News
Alternate universe: Google launches Ingress game
Alternate universe: Google launches Ingress game
Google
:
Ingress
:
Foursquare
News
Louis Vuitton brings luxury touch to eSports
The French luxury house has become the first to collaborate with a major eSports organisation.
Luxury
:
ESports
:
Entertainment
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