LS:N Global

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...

Viewpoints

Black Creativity Must Move From Collabs to Ownership

Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...

Advertising : Pop Culture & Media : Fashion

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...

Youth : Pop-culture & Media : Gen Z

Markets

Bougie Basics

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...

Beauty : Luxury : Design

Big Ideas

Future Food Tech 2025: Resilience by Design

The ongoing resilience of food systems is under the microscope. Future Food-Tech London 2025 highlighted the need for systems built on diversity, c...

Food Futures : Innovation : Ecosystem

Markets

Halal Food Futures

A growing Muslim population, fast-expanding retail ranges and interest in ethical food alternatives are driving growth and innovation in the halal ...

Food & Drink : Retail : Travel & Hospitality

Markets

Gen Z in South Korea

Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...

Beauty : Pop Culture & Media : Gen Z

Macro Trends

Culture-coded Retail

Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences energised by cultural relevance and built on...

Retail : Culture : Technology

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.

Youth : Home And Family : Generations

Viewpoints

James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.

Minecraft: Education Edition : Microsoft : Video Games

Daily Signals

Designing a feminist board game for Mexico

The traditional family board game Lotería has been given a female-focused rebrand for 2018.

Design : Branding : Culture

Daily Signals

Stat: Playing video games increases empathy

The National Literacy Trust and the Association of UK Interactive Entertainment find that playing video games can increase empathy in children.

Technology : Media And Entertainment : Stat

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.

Games Imitate Art : Video Games As Art : Video Games

Daily Signals

TikTok is testing in-app mini games

The social media platform is testing six HTML5 mini-games that can be played within its mobile app and discovered via creators’ videos, as it ...

Youth : Media & Entertainment : Technology

Daily Signals

Back to virtual reality: A fantasy game built for the Samsung Gear VR

London – Land’s End, a surreal trip through an archipelago of forgotten worlds, is the latest gaming experience from digital production studio...

Samsung Gear VR : Monument Valley : Ustwo Studio

Daily Signals

Patience pays: Taco Bell plays the waiting game

Toronto – Canadians have been waiting patiently since 2012 for the Taco Bell Dos Locos Taco, a taco made with a Doritos taco shell, to make its way...

Taco Bell : Frustration Marketing : Toronto

Daily Signals

The Campaign: Disney’s ESPN joins Fortnite with football island activation

Following Disney’s £1.1bn ($1.5bn, €1.4bn) investment in Epic Games, ESPN and Fortnite are teaming up with a new in-game experience, ESPN Football ...

Pop-culture & Media : Youth : Sports & Leisure

Daily Signals

The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.

Advertising & Branding : Design : Diversity

Big Ideas

Motion-control and connective devices rule at E3 conference

E3 : Project Natal : Nintendo

Viewpoints

Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.

Identity : Advertising : Media

Daily Signals

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.

Youth : Media & Entertainment : Society

Daily Signals

Alternate universe: Google launches Ingress game

Google : Ingress : Foursquare

Daily Signals

Playhouse gamifies interior design

While interior design games that let players experiment with décor are not new, Playhouse is a mobile game that enables players to collaborate with...

Retail : Media & Entertainment : Society

Daily Signals

Louis Vuitton brings luxury touch to eSports

The French luxury house has become the first to collaborate with a major eSports organisation.

Luxury : ESports : Entertainment

Daily Signals

Pinball wizardry: The magic of the World Wide Maze

International – In its latest Chrome Experiment, Google Japan is enabling users to turn a website into a smartphone-controlled pinball game.

Game : Chrome : Maze

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