'Branding'

High-end Pets Market

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.
Luxury : Retail : Future Family
A luxury chalet for glacier explorers, while AI creates bespoke skincare

Daily Signals

A luxury chalet for glacier explorers, while AI creates bespoke skincare

Sheldon Chalet turns luxurians into glacial adventurers, Proven offers an AI-driven skincare journey, Budweiser pays attention to the young Chinese...
Travel : Beauty : Drinks
Adidas causes a stir on the subway, Foreo unmasks high-tech skincare at CES

Daily Signals

Adidas causes a stir on the subway, Foreo unmasks high-tech skincare at CES

Audi helps halt road traffic accidents, Chinese consumers steer growth in the ride-share market, and how brands can bin plastic packaging for good.
Fashion : Mobility : Auto
Gucci’s Renaissance aesthetic, and other stories

Daily Signals

Gucci’s Renaissance aesthetic, and other stories

In today’s daily digest: Julep empowers women on stereotyping, Teen Vogue launches activist summit, MOIA’s electric vehicle for sharing, and other ...
Luxury : Auto : Youth
Proenza Schouler supports Planned Parenthood and other stories

Daily Signals

Proenza Schouler supports Planned Parenthood and other stories

In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.
Food : Fashion : Retail
Travel with Purpose: TTG Luxury Travel Summit

Big Ideas

Travel with Purpose: TTG Luxury Travel Summit

Sustainable corporate culture, slow travel and luxury traveller experiences were key topics on the agenda at 2023’s TTG Luxury Travel Summit.
Travel : Hospitality : Luxury
The State of Luxury: Brazil

Markets

The State of Luxury: Brazil

Recovery looks promising in Brazil’s luxury market but long-term success will lie in brands’ ability to embrace e-commerce and personalise customer...
Luxury : Retail : Technology
Story of Things

Design Directions

Story of Things

Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Airbnb : Scotch & Soda : Amsterdam
Halal beauty

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.
Multicultural Beauty : Halal : Beauty
The Luxury Matrix Stage One : Acquisition and Value

Markets

The Luxury Matrix Stage One : Acquisition and Value

The Future Laboratory uses The Five Stages of Luxury to differentiate and determine the qualities of the luxury industry, and they remain constant....
Acquisition : Value : Tom Ford
Cosmoprof 2012 - Trends and Innovations

Big Ideas

Cosmoprof 2012 - Trends and Innovations

New skincare delivery systems, innovative nail polishes, theatrical make-up and holistic ethical brands were key trends at Cosmoprof 2012.
Organic : O'Right : Rahua
Covid-19 Contingency Planning

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.
Covid-19 : Society : Health
Civic Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...
Brandstanding : Sharing 2.0 : Civic Brands
Acne Positivity

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...
Youth : Beauty : Wellness
Body diversity for men, a menu of emotive cocktails

Daily Signals

Body diversity for men, a menu of emotive cocktails

Bonobos’ campaign showcases its inclusive sizing, Artesian triggers memories with flavour, Ketel One crafts a diet vodka.
Fashion : Drinks : Food
Samsung’s camouflage tv and a gym powered by human energy

Daily Signals

Samsung’s camouflage tv and a gym powered by human energy

Terra Hale uses human energy to power electricity in gyms, Google advances games that reflect real-world environments, EU offers free travel to teens.
Technology : Wellness : Travel
Monday’s headlines including Bodyform’s honest portrayal of menstrual blood

Daily Signals

Monday’s headlines including Bodyform’s honest portrayal of menstrual blood

In today’s daily digest: Airbnb becomes a landlord, Marks & Spencer launches low-calorie wine, cryptocurrency as a loyalty programme and other stor...
Wellness : Travel : Food & Drink
Friday’s stories featuring a clinical approach to clean eating

Daily Signals

Friday’s stories featuring a clinical approach to clean eating

In today’s daily digest: Japan’s new digital currency, an LGBTQ publication from Condé Nast, avatar brand partners and other stories.
Travel : Finance : Food & Drink
Alfredo Orobio on fashion’s democratic future

Big Ideas

Alfredo Orobio on fashion’s democratic future

Alfredo Orobio, founder and CEO of AWAYTOMARS, on why the future of fashion lies in its democratisation.
Fashion : Tech : Digital
The Big Idea: Influ-seller platforms

Daily Signals

The Big Idea: Influ-seller platforms

Merging content creation and curation, this year we examined the rise of influ-seller apps and platforms that allow brands to maximise the reach of...
Retail : E-commerce : Marketing
Mulberry and The Slow Grind are decelerating creativity

Daily Signals

Mulberry and The Slow Grind are decelerating creativity

Following a sell-out edition in 2020, the creative, environmental and social anthology The Slow Grind is teaming up with luxury brand Mulberry to l...
Fashion : Sustainability : Society
The productivity paradox of self-isolation

Viewpoints

The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...
Advertising : Retail : Covid-19
​What is the future of moral business?

Viewpoints

​What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.
Marketing : Technology : Workplace
Calum Jacobs on why football journalism needs to create a space for black writers

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...
Media : Youth : Sports
Should brands be capitalising on self-care?

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.
Wellness : Mental Health : Beauty
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