'Branding'

What if every day was Black Friday?

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail : Fashion : Digital
Is offline the new luxury?

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury : Digital : Travel
Is it time to make retail spaces age-agnostic?

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.
Retail : Fashion : Interiors
Could Facebook launch a Line store?

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia : Social Media : Line
Olfactive Menus

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.
Fragrance : Cocktail : Berlin
Smart Fitting Rooms

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...
Omnichannel Retail : RFID : Fitting Room
Luxe Locale

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...
Crafted Locale : Architecture : Luxury
Facebook profiles four luxury consumer typologies

Big Ideas

Facebook profiles four luxury consumer typologies

Facebook profiles four luxury consumer typologies
Cars : Affluent : HNWI
Jill Hawkins : Ultra-marathon clothing

Viewpoints

Jill Hawkins : Ultra-marathon clothing

Sportswear brand UVU founder Jill Hawkins talks about ultra-marathon clothing. 
Jill Hawkins : Sportwear : Ultra Marathon
Back to basics: Frugal shoppers make a comeback

Big Ideas

Back to basics: Frugal shoppers make a comeback

Back to basics: Frugal shoppers make a comeback
Procter & Gamble : Kimberly-Clark : Colgate-Palmolive
The Campaign: Burger King delivers burgers to new mothers right after childbirth

Daily Signals

The Campaign: Burger King delivers burgers to new mothers right after childbirth

Fast food chain Burger King has launched its Bundles of Joy campaign, capturing real-life moments of new mothers enjoying burgers as their first me...
Food & Drink : Burger King : Matresence
Foresight Friday: Simar Deol, foresight analyst

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight : Foresight Friday : TikTok
Racquet Culture Redefined

Markets

Racquet Culture Redefined

From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.
Sport & Leisure : Wellness : Youth
Clinique elevates its reward scheme with NFTs

Daily Signals

Clinique elevates its reward scheme with NFTs

The beauty brand is making its first foray into the world of digital collectables with the launch of a non-fungible token (NFT) as part of its rewa...
Beauty : Media & Entertainment : Society
Telfar’s TV channel enables inclusive hype

Daily Signals

Telfar’s TV channel enables inclusive hype

The luxury brand is making a foray into the entertainment commerce space with the launch of its own television channel.
Luxury : Fashion : Media And Entertainment
Snack brand MadeGood helps kids 'un-wreck the future’

Daily Signals

Snack brand MadeGood helps kids 'un-wreck the future’

With younger generations increasingly taking an active role in supporting social and environmental change, snack brand MadeGood is using this behav...
Food & Drink : Youth : Sustainability
 Stat: UK daters face unsolicited fetishisation

Daily Signals

Stat: UK daters face unsolicited fetishisation

Among UK citizens, there is a lack of awareness of fetishisation and its harmful impacts on marginalised groups.
Health & Wellness : Fetishisation : Discrimination
Stat: US consumers embrace cinema re-openings

Daily Signals

Stat: US consumers embrace cinema re-openings

As public locations begin to re-open in America, the recent four-day Memorial Day weekend showed positive signs of recovery for cinemas.
Media : Entertainment : Covid-19
Stat: UK students are investing in cryptocurrencies

Daily Signals

Stat: UK students are investing in cryptocurrencies

The adoption of cryptocurrencies is growing among UK students, offering an incentive for retailers to explore and integrate alternative payment met...
Youth : Finance : Cryptocurrency
Hermès balances wellness with luxury in WeChat tutorials

Daily Signals

Hermès balances wellness with luxury in WeChat tutorials

Luxury brand Hermès has launched yoga tutorials via a WeChat Mini Programme as a way to promote its accessories.
Luxury : Wellness : Yoga
This browser plugin is anti-greenwashing the web

Daily Signals

This browser plugin is anti-greenwashing the web

The shADe plugin allows consumers to make more informed shopping decisions by highlighting the environmental claims of brands.
Fashion : Sustainability : Informed Shopping
Stat: Young people get hooked on home decor

Daily Signals

Stat: Young people get hooked on home decor

New research from Mintel reveals Gen Z and Millennials are driving growth in the UK’s home improvement market.
Design : Statistic : Interiors
Vans commits to youth-led sustainability goals

Daily Signals

Vans commits to youth-led sustainability goals

Skatewear brand Vans has announced new global commitments to environmental sustainability in line with the core values of its young customers.
Fashion : Retail : Sustainability
Stat: Health and fitness apps prospered in 2020

Daily Signals

Stat: Health and fitness apps prospered in 2020

The number of health and fitness apps available in the past year has risen amid increasing demand for at-home solutions.
Stat : Statistic : Covid-19
This innovation hub replicates supply chain environments

Daily Signals

This innovation hub replicates supply chain environments

Robotic technology company AutoStore has unveiled an innovation hub to test and replicate various climate conditions in stores and warehouses.
Retail : Supply-chain : Storeage
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