Frontpage
Signals & Stats
Daily Signals
Statistics
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Viewpoints
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
Signals & Stats
- Daily Signals
- Statistics
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Viewpoints
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
Viewpoints
What if every day was Black Friday?
With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?
Retail
:
Fashion
:
Digital
Viewpoints
Is offline the new luxury?
As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.
Luxury
:
Digital
:
Travel
Viewpoints
Is it time to make retail spaces age-agnostic?
With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.
Retail
:
Fashion
:
Interiors
Viewpoints
Could Facebook launch a Line store?
Social media platforms need to become playful and experimental to win over the next generation of users in Asia.
Asia
:
Social Media
:
Line
Micro Trends
Olfactive Menus
The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.
Fragrance
:
Cocktail
:
Berlin
Micro Trends
Smart Fitting Rooms
Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...
Omnichannel Retail
:
RFID
:
Fitting Room
Micro Trends
Luxe Locale
Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...
Crafted Locale
:
Architecture
:
Luxury
Big Ideas
Facebook profiles four luxury consumer typologies
Facebook profiles four luxury consumer typologies
Cars
:
Affluent
:
HNWI
Viewpoints
Jill Hawkins : Ultra-marathon clothing
Sportswear brand UVU founder Jill Hawkins talks about ultra-marathon clothing.
Jill Hawkins
:
Sportwear
:
Ultra Marathon
Big Ideas
Back to basics: Frugal shoppers make a comeback
Back to basics: Frugal shoppers make a comeback
Procter & Gamble
:
Kimberly-Clark
:
Colgate-Palmolive
Daily Signals
The Campaign: Burger King delivers burgers to new mothers right after childbirth
Fast food chain Burger King has launched its Bundles of Joy campaign, capturing real-life moments of new mothers enjoying burgers as their first me...
Food & Drink
:
Burger King
:
Matresence
Daily Signals
Foresight Friday: Simar Deol, foresight analyst
Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Foresight
:
Foresight Friday
:
TikTok
Markets
Racquet Culture Redefined
From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.
Sport & Leisure
:
Wellness
:
Youth
Daily Signals
Clinique elevates its reward scheme with NFTs
The beauty brand is making its first foray into the world of digital collectables with the launch of a non-fungible token (NFT) as part of its rewa...
Beauty
:
Media & Entertainment
:
Society
Daily Signals
Telfar’s TV channel enables inclusive hype
The luxury brand is making a foray into the entertainment commerce space with the launch of its own television channel.
Luxury
:
Fashion
:
Media And Entertainment
Daily Signals
Snack brand MadeGood helps kids 'un-wreck the future’
With younger generations increasingly taking an active role in supporting social and environmental change, snack brand MadeGood is using this behav...
Food & Drink
:
Youth
:
Sustainability
Daily Signals
Stat: UK daters face unsolicited fetishisation
Among UK citizens, there is a lack of awareness of fetishisation and its harmful impacts on marginalised groups.
Health & Wellness
:
Fetishisation
:
Discrimination
Daily Signals
Stat: US consumers embrace cinema re-openings
As public locations begin to re-open in America, the recent four-day Memorial Day weekend showed positive signs of recovery for cinemas.
Media
:
Entertainment
:
Covid-19
Daily Signals
Stat: UK students are investing in cryptocurrencies
The adoption of cryptocurrencies is growing among UK students, offering an incentive for retailers to explore and integrate alternative payment met...
Youth
:
Finance
:
Cryptocurrency
Daily Signals
Hermès balances wellness with luxury in WeChat tutorials
Luxury brand Hermès has launched yoga tutorials via a WeChat Mini Programme as a way to promote its accessories.
Luxury
:
Wellness
:
Yoga
Daily Signals
This browser plugin is anti-greenwashing the web
The shADe plugin allows consumers to make more informed shopping decisions by highlighting the environmental claims of brands.
Fashion
:
Sustainability
:
Informed Shopping
Daily Signals
Stat: Young people get hooked on home decor
New research from Mintel reveals Gen Z and Millennials are driving growth in the UK’s home improvement market.
Design
:
Statistic
:
Interiors
Daily Signals
Vans commits to youth-led sustainability goals
Skatewear brand Vans has announced new global commitments to environmental sustainability in line with the core values of its young customers.
Fashion
:
Retail
:
Sustainability
Daily Signals
Stat: Health and fitness apps prospered in 2020
The number of health and fitness apps available in the past year has risen amid increasing demand for at-home solutions.
Stat
:
Statistic
:
Covid-19
Daily Signals
This innovation hub replicates supply chain environments
Robotic technology company AutoStore has unveiled an innovation hub to test and replicate various climate conditions in stores and warehouses.
Retail
:
Supply-chain
:
Storeage
Loading...
VIEW MORE
You have
0 free Daily Signals
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN