LS:N Global

Markets

Flat Age Women Market

Baby Boomer women are creating a new lexicon around ageing that is focused on positivity and eradicates a universal obsession with the preservation...

Media : Beauty : Baby Boomers

Markets

High-end Pets Market

While Millennials continue to delay parenthood, or eschew it altogether, they are spending billions on luxurious lifestyles for their pets.

Luxury : Retail : Future Family

Daily Signals

A luxury chalet for glacier explorers, while AI creates bespoke skincare

Sheldon Chalet turns luxurians into glacial adventurers, Proven offers an AI-driven skincare journey, Budweiser pays attention to the young Chinese...

Travel : Beauty : Drinks

Daily Signals

Adidas causes a stir on the subway, Foreo unmasks high-tech skincare at CES

Audi helps halt road traffic accidents, Chinese consumers steer growth in the ride-share market, and how brands can bin plastic packaging for good.

Fashion : Mobility : Auto

Daily Signals

Gucci’s Renaissance aesthetic, and other stories

In today’s daily digest: Julep empowers women on stereotyping, Teen Vogue launches activist summit, MOIA’s electric vehicle for sharing, and other ...

Luxury : Auto : Youth

Daily Signals

Proenza Schouler supports Planned Parenthood and other stories

In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.

Food : Fashion : Retail

Daily Signals

The Big Idea: Influ-seller platforms

Merging content creation and curation, this year we examined the rise of influ-seller apps and platforms that allow brands to maximise the reach of...

Retail : E-commerce : Marketing

Daily Signals

Mulberry and The Slow Grind are decelerating creativity

Following a sell-out edition in 2020, the creative, environmental and social anthology The Slow Grind is teaming up with luxury brand Mulberry to l...

Fashion : Sustainability : Society

Viewpoints

The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...

Advertising : Retail : Covid-19

Viewpoints

What is the future of moral business?

Brands must proactively shift priorities to meet the demands of the ethical consumer.

Marketing : Technology : Workplace

Big Ideas

Calum Jacobs on why football journalism needs to create a space for black writers

The founder and editor of Caricom magazine, which explores the crossover between football and the black experience, on why the diversity of footbal...

Media : Youth : Sports

Viewpoints

Should brands be capitalising on self-care?

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.

Wellness : Mental Health : Beauty

Viewpoints

What if every day was Black Friday?

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

Retail : Fashion : Digital

Viewpoints

Is offline the new luxury?

As brands continue to mine consumers for their data, the ability to withhold information is increasingly the preserve of luxurians.

Luxury : Digital : Travel

Viewpoints

Is it time to make retail spaces age-agnostic?

With an ever-growing generation of affluent older consumers, retailers need to stop focusing exclusively on the young.

Retail : Fashion : Interiors

Viewpoints

Could Facebook launch a Line store?

Social media platforms need to become playful and experimental to win over the next generation of users in Asia.

Asia : Social Media : Line

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...

Omnichannel Retail : RFID : Fitting Room

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

Big Ideas

Facebook profiles four luxury consumer typologies

Cars : Affluent : HNWI

Viewpoints

Jill Hawkins : Ultra-marathon clothing

Sportswear brand UVU founder Jill Hawkins talks about ultra-marathon clothing.

Jill Hawkins : Sportwear : Ultra Marathon

Big Ideas

Back to basics: Frugal shoppers make a comeback

Procter & Gamble : Kimberly-Clark : Colgate-Palmolive

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...

Retail : Consumer Behaviours : New Codes Of Value

Daily Signals

Dior reopens magical New York flagship store

Dior has reopened its Madison Avenue flagship with an expanded four-floor footprint, just a block from its first Manhattan store, which opened in 1...

Retail : Design : Dior

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