Alphalux

30 : 03 : 2009 Heritage : Austerity : Brand Quietness

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it must evolve from an overreliance on brand names alone to a model that places heritage, austerity, ‘brand quietness’ and an increasingly localised sense of self at the forefront of its cultural DNA.

Alphalux

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more