Alphalux

31 : 03 : 2009 Heritage : Austerity : Brand Quietness

In the wake of an economic downturn, the luxury industry has experienced a shock from falling sales and consumer confidence. Moving forward, it must evolve from an overreliance on brand names alone to a model that places heritage, austerity, ‘brand quietness’ and an increasingly localised sense of self at the forefront of its cultural DNA.

Alphalux

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