LS:N Global

Micro Trends

Emotional Support Sips

Alongside health benefits like improved cognition, better digestion and increased energy, a new host of functional drinks focus on supporting emoti...

Food & Drink : Society : Health & Wellness

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Markets

The New Normal

Make way for Peugeot Person, as Mondeo Man substitutes spaghetti Bolognese for curry and embraces roof terraces, neo-conservative values, community...

Peugeot Person : Mondio Man : Peugeot

Markets

Teens, Tech and Tapping Out

The unprecedented teen mental health crisis, coupled with the toxic and addictive nature of social media, may be inspiring a grassroots movement of...

Technology : Identities : Youth

Futures 100

Futures 100 Innovators: January

This month, we uncover the next 10 innovators to watch as part of our Futures 100 Awards, which highlight those brands, businesses and people innov...

Beauty : Design : Drink

Macro Trends

Total Tastes

The food-as-medicine movement is being rebranded to fit modern lifestyles, balancing flavour and function to shape our physical and psychological s...

Food : Drink : Health And Wellness

Markets

Luxury Travel Futures Market – Drivers

The travel habits of the world’s affluent are changing inexorably. Remaining within the four walls of a hotel is no longer enough. Nor is travell...

Experiential Luxury : Experience : Crowdsourcing

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...

No Frills : Austerity : Value

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...

Food & Drink : Indulgence : Health & Wellness

Communities

The Uncoupled

Meet the new community of citizens who are choosing to embrace singledom, polyamory and platonic love over traditional romantic relationships.

Tribe : Travel : Leisure

Communities

Beauty Backlashers

This community is actively rejecting the prevailing narratives in the beauty industry and searching for brands, products and processes that enable ...

Beauty : Community : Identity

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...

Luxury : Travel : Hospitality

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...

Retail : Home : Technology

Viewpoints

The Neuroaesthetic Age

Susan Magsamen and Ivy Ross argue in Your Brain on Art that the science behind art can help us to reinvigorate the spaces around us with new kinds ...

Design : Health & Wellness : Art

Communities

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new ...

Health : Wellness : Conscious Deceleration

Macro Trends

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and sh...

Leisure : Workplace : Wellness

Markets

Future Forecast 2017

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

Trend Predictions : Beauty : Wellness

Trend Tracker

Beyond Retail

Beyond Retail was put to paper (or screen) in 2010, but is more of a constant, continuing study of the future of retail, how consumers are chan...

The Convergence Economy : Retail : Store Of Tomorrow

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...

Mondeo Man : Fiesta Folk : Womenomics

Communities

Generation I: Tribe

Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

Netstalgia

A new generation of creatives is rejecting today’s polished, corporate internet and remaking it with a 90s twist.

Nostalgia : Internet : Netstalgic

Macro Trends

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the un...

Convivial : Community : Live

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