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'branding'
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Micro Trends
The Vagina Reconsidered
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Brands destigmatise feminine hygiene
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty
:
Wellness
:
Branding
News
Landor turns to sonic and AI-powered services with new rebranding
Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design
:
Sustainability
:
Drink
News
Be bra-zen
Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo
:
Bare-It-All Branding
:
Lingerie
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...
Ageing
:
Marketing
:
Branding
News
Koto NYC weaves humanity into Uniqode’s digital-first brand identity
Design agency Koto NYC has reimagined QR code management platform Uniqode’s brand identity.
Design
:
Technology
:
Branding
Micro Trends
Fiction Branding
Fiction Branding
Wonka Bar
:
Nestle
:
7-Eleven
News
Buzzword branding
Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive
:
Advertising
:
The Sharing Economy
News
Branding bacteria
San Francisco – Nerd has upgraded its branding to better communicate the properties of its personalised skincare products.
Microbiome
:
Skincare
:
Mybiome
Design Directions
Anagrama: branding
Anagrama: branding
Food
:
New Luxury Millennials
:
Graphic Design
News
Taco Bell's playful campaign hides cuss words in plain sight
Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...
Design
:
Branding
:
Adversiting
News
Food marketplace Gustini rebrands with nostalgically Italian identity
Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...
Food & Drink
:
Design
:
Advertising & Branding
News
Speedo reclaims its spot in swimwear with new campaign
Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport
:
Heritage
:
Fashion
News
Saintly rebrands toilet hygiene with Renaissance-inspired identity
Toilet care brand Saintly is taking a bold step into taboo-breaking territory with a Renaissance-inspired rebrand that upgrades the humble flushabl...
Design
:
Branding
:
Advertising
News
Mubi’s messaging app counters communication fatigue
The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.
Entertainment
:
Marketing
:
Media
News
A nightclub rebrand that draws on emotion
Studio Moross has rebranded The Warehouse Project nightclub as it prepares to open its new venue in a disused railway depot.
Entertainment
:
Branding
:
Leisure
News
Elemental cuisine
UK – Quartz company Caesarstone has collaborated with food design studio Arabeschi di Latte to create a conceptual cookbook.
Caeserstone
:
Arabeschi Di Latte
:
Food
News
Between the lines
Oslo – Design agency Anti has created a visual identity for Barcode, Norway’s largest building project.
Anti
:
Barcode
:
Placemaking
News
Seal of heritage: Bathtub gin soaks up the past
Seal of heritage: Bathtub gin soaks up the past
Branding
:
Cornelius Ampleforth
:
Bathtub
News
Greenpeace’s horror film-inspired campaign focuses on climate change villains
Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...
Sustainability
:
Advertising
:
Branding
News
Haeckels reimagines bio-positive skin and homewares
The company is introducing a line of clinically backed skincare designed around the microbiome, along with a timeless homeware collection.
Beauty
:
Retail
:
Branding
News
This floating church connects communities
Architecture studio Denizen Works has redesigned a narrowboat as a mobile religious space for the local community in east London.
Religion
:
Faith
:
Belief
News
Rebranding pharmaceuticals for China’s young singles
Serviceplan has transformed a classic anti-itching cream into unisex lipsticks for the country’s Generation Z
Beauty
:
Health And Wellness
:
Branding
News
Petal offers credit for low-income citizens
Petal hopes to solve the catch-22 situation of applying for a credit card with no credit score.
Finance
:
FinTech
:
Security
News
McCann’s comic aims to reduce recruitment bias
London – While much attention has recently been paid to the ways in which AI is starting to help recruiters remove bias from the hiring pr...
Workplace
:
Branding
:
Recruitment
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