LS:N Global

Daily Signals

Thought-starter: Why CBD cocktails will become the new bar staple

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for those still seeking some form of intoxication.

Drinks : Cannabis : Culture

Big Ideas

How gaming will define the future of customer service

The £81.7bn ($108.9bn, €91.7bn) gaming industry will transform customer service, from the way consumers budget to how they engage politically.

Tech : Technology : Retail

Big Ideas

Sephora moves to sell crowdsourced beauty products

Global – The beauty retailer will stock five of collaborative beauty brand Volition’s best-selling products.

Beauty : Digital : Retail

Big Ideas

MissionU announces industry-focused curriculum

San Francisco – The programme is designed to give students the skills and experience they need to launch their career.

Educational : Digital : Technology

Big Ideas

Adidas tv show to teach football skills to Chinese kids

China – The series will be produced in conjunction with the Ministry of Education (MoE) and China Education TV.

Education : Sport And Leisure : Fashion

Big Ideas

Trump backers will spend more on luxury than non-supporters

US – Fans of the US President among high-net-worth individuals (HNWIs) plan to spend 50% more in the near future, according to YouGov.

Luxury : Retail : Finance

Big Ideas

Programmable credit card Root aims to transform the financial technology sector

South Africa – The card enables developers to fully customise their bank account.

Finance : Digital : Technology

Viewpoints

Anthony Steed: UCL

How virtual reality will transform the way we relate to friends and family.

Virtual Reality : Neo-kinship : Social VR

Viewpoints

Gary Weber: Fisher-Price

How technology is transforming the parent-child relationship.

Fisher-Price : Neo-kinship : Artificial Intelligence

Design Directions

Halo

In an industry first, start-up coffee brand Halo offers consumers a premium-quality product in a sustainable package with its biodegradable capsule.

Halo : Coffee : Sustainability

Daily Signals

Health Tonic

New York – Vice Media is launching Tonic, a new channel focused on the future of health and wellness.

Vice : Health : Wellness

Big Ideas

Opt out of fashion

Global – The appeal of subscription fashion is dwindling as the category becomes bloated with too much competition.

Nordstrom : Convenience Culture : Subscription

Viewpoints

Martijn Bertisen: Google

How to maintain innovation as you grow from disruptor to market leader.

Innovation : Future Of Work : Google

Big Ideas

Sharing the love

UK – Nesta has released research that reveals the potential of using sharing economy platforms for philanthropic endeavours.

Uber : Airbnb : The Sharing Economy

Big Ideas

Can lab-grown meat rebrand?

US – The Good Food Institute is leading an effort to rebrand lab-grown meat as clean food in a bid to increase mass-market appeal.

Clean Food : Artificial Meat : Whole-system Thinking

Big Ideas

Speak ’n’ sleep

US – Aloft Hotels is experimenting with integrating Apple’s Siri service into guest rooms, creating a fully voice-activated experience.

Aloft Hotels : Apple Siri : Voice Activated

Big Ideas

Trust issues

UK – Marketing magazine Campaign has released a documentary that examines the issue of trust in the advertising industry.

Marketing : Trust : Ad-blocking

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Daily Signals

Phygital playground

France – Google France and We Are Social have collaborated to create an interactive escape game experience.

Google : Google France : We Are Social

Daily Signals

Skip this

UK – Hotels.com has applied a literal form of ad-skipping in its latest campaign featuring brand mascot Captain Obvious.

Mimicry Marketing : Internet Marketing : Unskippable

Big Ideas

Food for thought

North America – Discount retailer Target has launched a Food + Future coLab incubator designed to help improve people's understanding of ...

Target : Food + Future CoLab : Food Futures

Daily Signals

Cute recruitment

Japan – Fast food brand McDonald’s has launched an animated campaign to recruit teenagers into its teams.

McDonald’s : Join The Crew : Gen Viz

Daily Signals

Gen Viz : An introduction

London – LS:N Global journalist Maks Fus-Mickiewicz introduces Gen Viz, the second of three macrotrends from our Spring/Summer 2016 Trend Briefing.

Gen Viz : Visual-first Culture : Communication

Big Ideas

By the bottle

Japan – Amazon customers can now call on professional sommeliers to help them pick the perfect bottle of wine.

Amazon Sommelier : E-commerce : Customer Service

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