'branding'

Revelation Brands Webinar

Viewpoints

Revelation Brands Webinar

The Future Laboratory co-founder Martin Raymond and LS:N Global editor Jonathan Openshaw discuss Revelation Brands, the second macrotrend from Beyo...
Revelation Brands : Webinar : Autumn/ Winter Trend Briefing
Conductive ink interface

Daily Signals

Conductive ink interface

Olympia, London – Design consultancy Dalziel + Pow impressed visitors to London’s flagship retail design and marketing event, the Retail Design Exp...
Dalziel+Pow : Retail Design Expo : Interactive Storytelling
Geico’s unskippable advert

Daily Signals

Geico’s unskippable advert

Washington, US – Insurance company Geico’s latest ad is one you won’t want to skip on YouTube.
Geico : Insurance : The Martin Agency
Need for speed: Visualising the speed and sound of the Maserati Trofeo

Daily Signals

Need for speed: Visualising the speed and sound of the Maserati Trofeo

London – FIELD, a team of digital artists, have visualised the sensation of racing in a piece celebrating the Maserati Trofeo, the iconic annual ra...
FIELD : Maserati Trofeo : Digital Art
​History of language: EF takes us on a journey through the decades

Daily Signals

​History of language: EF takes us on a journey through the decades

International – To celebrate its 50th anniversary, international language school EF, Education First, has released a new decades-spanning shor...
Faction Marketing : Marketing : Advertisement
Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Daily Signals

Celebrity endorsement: Taco Bell brand-jacks McDonald’s

Los Angeles – Taco Bell has launched a new breakfast menu, which stands in direct competition with McDonald’s, which has offered a fast food breakf...
Advertising : Food : Hybrid Snacks
Uncorked Wine

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.
Wine : Labels : Connoisseurs
Western brands go online in China

Big Ideas

Western brands go online in China

Western retailers looking to expand their reach in China focus on e-commerce.
China : Bain & Company : Coach
Live True: Whisky brand makes emotional plea

Daily Signals

Live True: Whisky brand makes emotional plea

Aberfeldy, Scotland – To promote its first global campaign, Live True, Scotch whisky brand Dewar’s is harnessing the power of words in its latest a...
Alcohol : Drink Commercials : Drink Advertising
Chanel's new microsite is for women's eyes only

Big Ideas

Chanel's new microsite is for women's eyes only

Chanel's new microsite is for women's eyes only
Private Members Club : Cruise Collection : Women Only
Big Bold Luxe

Micro Trends

Big Bold Luxe

Big is the new black in luxury circles as brands open ever bigger and bolder high-concept stores and employ epic marketing strategies to woo luxuri...
Flagship : Department Store : Stores
Youth culture: Loewe offers bright young range

Daily Signals

Youth culture: Loewe offers bright young range

Youth culture: Loewe offers bright young range
Luxury : Selfridges : Loewe
Amex service invites customers to pay by tweet

Big Ideas

Amex service invites customers to pay by tweet

Amex service invites customers to pay by tweet
American Express : Twitter : Service
Space race: Axe launches astronaut competition

Daily Signals

Space race: Axe launches astronaut competition

Space race: Axe launches astronaut competition
Advertising : XCOR Technology : Axe Apollo Space Academy
Unexpected journey: Agency crowdsources BMW ad

Daily Signals

Unexpected journey: Agency crowdsources BMW ad

Unexpected journey: Agency crowdsources BMW ad
Advertising : Kbs+ : Train
Interactive billboard in tweet shirt giveaway

Big Ideas

Interactive billboard in tweet shirt giveaway

Interactive billboard in tweet shirt giveaway
India : Bangalore : Twitter
PepsiCo launches fat-blocking cola in Japan

Big Ideas

PepsiCo launches fat-blocking cola in Japan

PepsiCo launches fat-blocking cola in Japan
Pepsi : Pepsico : Japan
Oakley moves into technology with smart goggles

Big Ideas

Oakley moves into technology with smart goggles

Oakley moves into technology with smart goggles
Oakley : Goggles : Skiing
Video brandits: Xbox unleashes Brandalism

Daily Signals

Video brandits: Xbox unleashes Brandalism

Video brandits: Xbox unleashes Brandalism
Advertising : Marketing : Platform
Parody of fashion: Kenzo film makes its mark

Daily Signals

Parody of fashion: Kenzo film makes its mark

Parody of fashion: Kenzo film makes its mark
Paris : Opening Ceremony : Films
Motor show: Hyundai dazzles with Hyper-Matrix

Daily Signals

Motor show: Hyundai dazzles with Hyper-Matrix

Motor show: Hyundai dazzles with Hyper-Matrix
Design : South Korea : Wall
Duck tales: Comics bring Moncler brand to life

Daily Signals

Duck tales: Comics bring Moncler brand to life

Duck tales: Comics bring Moncler brand to life
Heritage : Animation : Logo
Get Chirpy: App uses sound effect to share data

Daily Signals

Get Chirpy: App uses sound effect to share data

Get Chirpy: App uses sound effect to share data
Digital : Birds : In-store
Chevrolet test-drives rescue strategy in Brazil

Big Ideas

Chevrolet test-drives rescue strategy in Brazil

Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet : Brazil : Cars
Down to a tea: Vending machine rewards tweets

Daily Signals

Down to a tea: Vending machine rewards tweets

Down to a tea: Vending machine rewards tweets
Advertising : South Africa : Cape Town
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