'branding'

Show reel: Pentagram film celebrates 40 years

Daily Signals

Show reel: Pentagram film celebrates 40 years

Show reel: Pentagram film celebrates 40 years
Heritage : Design Agency : Christian Carlsson
Check-in culture continues to sweep across US

Big Ideas

Check-in culture continues to sweep across US

Check-in culture continues to sweep across US
Smartphone : Geo-social : Check In Culture
Beer company appeals to home-brewed taste in Africa

Big Ideas

Beer company appeals to home-brewed taste in Africa

Beer company appeals to home-brewed taste in Africa
Chibuku : Homebrew : Beer
Dunkin’ Donuts leads South Koreans by the nose

Big Ideas

Dunkin’ Donuts leads South Koreans by the nose

Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts : Cheil Worldwide : 4D Advertising
Comic effect: AXE gives fans a graphic display

Daily Signals

Comic effect: AXE gives fans a graphic display

New York – Digital agency Razorfish has created a campaign to launch Anarchy, a new deodorant for women from toiletry brand AXE, known as Lynx outs...
Twitter : Storyline : Razorfish
Online gallery: New website is a work of art

Daily Signals

Online gallery: New website is a work of art

Online gallery: New website is a work of art
Louis Vuitton : London : Luxury
Luxury brands take control with shop-in-shops

Big Ideas

Luxury brands take control with shop-in-shops

Luxury brands take control with shop-in-shops
Concessions : Financial Crisis : Global Luxury
Spreading the word on decluttered web content

Big Ideas

Spreading the word on decluttered web content

Spreading the word on decluttered web content
App : Readability : Read
US high spirits as luxury liquor brands thrive

Big Ideas

US high spirits as luxury liquor brands thrive

US high spirits as luxury liquor brands thrive
Spirits : Alcohol : Scotch
Nike gives green light to sustainable design

Big Ideas

Nike gives green light to sustainable design

Nike gives green light to sustainable design
Nike : Sustainability : Design
Rural India revels in its new spending power

Big Ideas

Rural India revels in its new spending power

Rural India revels in its new spending power
Rural : Spending : Nielsen
Power dining: Social networking fits the bill

Daily Signals

Power dining: Social networking fits the bill

Power dining: Social networking fits the bill
Stockholm : Vattenfall : Energy
Jacket Burrito: Nike promotion gets on truck

Daily Signals

Jacket Burrito: Nike promotion gets on truck

Jacket Burrito: Nike promotion gets on truck
Nike : Portland : Food Trucks
The write touch: Online app turns handwriting into a font

Daily Signals

The write touch: Online app turns handwriting into a font

The write touch: Online app turns handwriting into a font
Pilot : Stationary : Pilot Handwriting
Pitching in: Absolut promotes Art of Sharing

Daily Signals

Pitching in: Absolut promotes Art of Sharing

Pitching in: Absolut promotes Art of Sharing
Absolut : Absolut Vodka : Spirits
Jeans scene: CK clinches uncensored look

Daily Signals

Jeans scene: CK clinches uncensored look

Jeans scene: CK clinches uncensored look
New York : Calvin Klein : Calvin Klein Jeans
Street culture: Moving images in public space

Daily Signals

Street culture: Moving images in public space

Street culture: Moving images in public space
Brandtocracies : Urban Futures : Film
Playing tag: Furniture brand goes viral on social network

Daily Signals

Playing tag: Furniture brand goes viral on social network

Playing tag: Furniture brand goes viral on social network
Ikea : Viral Campaigns : Tagging
For the road: Spa car builds in beauty to go

Daily Signals

For the road: Spa car builds in beauty to go

For the road: Spa car builds in beauty to go
Paris : Collaboration : Beauty
It’s a deal: Mobile app connects with no-frills consumers

Daily Signals

It’s a deal: Mobile app connects with no-frills consumers

It’s a deal: Mobile app connects with no-frills consumers
Bargain : App : Yowza
The sweet smell of brand success

Big Ideas

The sweet smell of brand success

The sweet smell of brand success
Recession : Givaudan : Firmenich
Dubai shoppers won’t budge on groceries

Big Ideas

Dubai shoppers won’t budge on groceries

Dubai shoppers won’t budge on groceries
Dubai : Piyush Mathur : AC Nielsen
Gourmet Getaways

Micro Trends

Gourmet Getaways

Chefs are venturing into high-end hospitality, opening B&Bs that promise not only Michelin star-worthy food but immersion into their foodie worlds.
Food : Hospitality : Outdoors
How skincare can learn from the auto industry

Viewpoints

How skincare can learn from the auto industry

Valentin Langen, founder of IONIQ, discusses why beauty brands should focus on cross-sector collaborations to help diversify the skin tech category.
Beauty : Health : Wellness
Luxury Cars On Demand

Micro Trends

Luxury Cars On Demand

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...
Automotive : Luxury : Digital
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