'branding'

Digital Store Fronts

Micro Trends

Digital Store Fronts

The future of online shopping is being shaped by visual-first digital experiences.
Retail : Youth : Digital
Gym Talk

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...
Gym : Fittness : IBISWorld
Private label rising

Micro Trends

Private label rising

Private label rising
Own-label : Own-brand : White-Label
FT Live Future of Retail 2024: Three Key Takeaways

Big Ideas

FT Live Future of Retail 2024: Three Key Takeaways

Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer e...
Retail : Technology : Event
The anti-choice homeware movement

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail : Sustainability : Homeware
Addressing alcohol safety and giving teenage girls a voice

Daily Signals

Addressing alcohol safety and giving teenage girls a voice

Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth : Food : Drinks
A more sophisticated look at cannabis consumption, and other stories

Daily Signals

A more sophisticated look at cannabis consumption, and other stories

In today’s daily digest: Toothpaste as a premium product, a new fast-casual restaurant in San Francisco, Instagram’s effect on beauty and other sto...
Food : Drink : Retail
Heineken Brand Village

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...
Heineken : Concept Store : Community
African Spirits Market

Markets

African Spirits Market

After the market slowed, African spirits producers are leaning towards local ingredients, culture and tradition to put their drinks on the world st...
South Africa : African Spirits : Alcohol
A 3D-scanned lookbook and Finnish-born beauty

Daily Signals

A 3D-scanned lookbook and Finnish-born beauty

Heresy 3D-scans clothes onto digital models, Lumene’s ingredients thrive under Nordic conditions, Pinterest aids the visually impaired.
Beauty : Sustainability : Wellness
Martine Jarlgaard on blockchain technology and the future of sustainable fashion

Big Ideas

Martine Jarlgaard on blockchain technology and the future of sustainable fashion

The fashion designer discusses how the fashion industry can use technology to redefine its definition of success to include sustainability, ethics ...
Fashion : Apparel : Sustainability
RUH Collective

Design Directions

RUH Collective

RŪH Collective is introducing fashion-forward clothing for women who want to cover up.
Hijabistas : Modesty : RUH Collective
Destination Retail: Part 1

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.
Experiential : Destination Retail : Explorium Retail
Just Jeans

Design Directions

Just Jeans

The innovation: Rebranding for the mass market The instigators: The Future Laboratory, D-Raw and MadeThought The brand: Just Jeans
Heritage : Retail Strategy : Mass Market
New Beauty Consumers

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...
Grooming : Consumer Behaviour : Beauty Routines
Roblox unveils seamless multilingual chat translation AI

Daily Signals

Roblox unveils seamless multilingual chat translation AI

Roblox has announced the roll-out of a new AI translation model designed to convert text chats effortlessly in a variety of languages.
Technology : Pop-culture & Media : Gaming
Future Forecast 2023: Drink

Big Ideas

Future Forecast 2023: Drink

The beverage industry will increasingly see a wave of decolonisation, with new spirits brands emerging from regions like Africa and countries like ...
Drink : Sustainability : Packaging
Membership Retail

Micro Trends

Membership Retail

A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...
Retail : Memberships : Loyalty
A membership model generating eco-apparel

Daily Signals

A membership model generating eco-apparel

Technical outerwear brand Early Majority is launching a membership model that builds on its community-focused, ecological approach to retail.
Retail : Sustainability : Society
The Campaign: Crown Royal explores drinking in the metaverse

Daily Signals

The Campaign: Crown Royal explores drinking in the metaverse

Canadian whisky brand Crown Royal launched its video campaign It’s A New World of Cocktails, which presented an immersive fictional world of drinking.
Food : Drink : Technology
Gaming as therapy

Big Ideas

Gaming as therapy

With an estimated global audience of between 2.2bn and 2.6bn people, the gaming industry presents a golden opportunity for brands, developers and...
Gaming : Digital : Tech
Preview: Honest Products

Daily Signals

Preview: Honest Products

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.
Beauty : Retail : Ingredients
Cosmoprof Worldwide Bologna 2017: Preview

Big Ideas

Cosmoprof Worldwide Bologna 2017: Preview

Expect a surge in Inclusive Beauty and Next-level Natural products at this year’s Cosmoprof.
Cosmoprof : Beauty : Neutral Culture
Preview: Post-pharmacy brands

Daily Signals

Preview: Post-pharmacy brands

Global – New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.
Vitamins : Soft Aid : Wellness
Ethical fashion: Start-up puts sustainability first

Daily Signals

Ethical fashion: Start-up puts sustainability first

New York – A new fashion and craft e-commerce brand promises to re-invigorate ethical consumerism by selling only goods with the most sustainable d...
Craft : Conscious Consumers : Zady
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