'branding'

On/Off Retail

Micro Trends

On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...
Website : Physical Stores : Online Retail
Julian Brown : The importance of sound for brands

Viewpoints

Julian Brown : The importance of sound for brands

Sound artist Julian Brown talks about the importance of sound for brands. 
Sounds : Julian Brown : Senses
Simpler Experiences

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.
Tesco : Click N Collect : Boarding Pass
‘Lipstick war’ underway as beauty brands compete for customers

Big Ideas

‘Lipstick war’ underway as beauty brands compete for customers

‘Lipstick war’ underway as beauty brands compete for customers
Lipstick : Affordable Luxury : Selfridges
Luxury cars size down for recession

Big Ideas

Luxury cars size down for recession

Luxury cars size down for recession
Autodata : Cars : Compact Cars
Don Tapscott : Harness the power of the digital generation

Viewpoints

Don Tapscott : Harness the power of the digital generation

Author Don Tapscott talks about harnessing the power of the digital generation. 
Don Tapscott : Grown Up Digital : Facebook
Lunge elevates luxury pet accessories with fashionable brand identity

Daily Signals

Lunge elevates luxury pet accessories with fashionable brand identity

New York-based pet accessories brand Lunge is redefining luxury pet products with its collaboration with design agency Porto Rocha.
Pet Industry Trends : Lunge : Visual Identity
Bambino Mio unveils rebellious rebranding for re-usable nappies

Daily Signals

Bambino Mio unveils rebellious rebranding for re-usable nappies

Re-usable nappy brand Bambino Mio has joined forces with London-based design agency Big Fish to launch a new brand identity to empower environmenta...
Design : Youth : Parenting
Back Market discourages users from upgrading technology

Daily Signals

Back Market discourages users from upgrading technology

Back Market, a refurbished tech marketplace, is tackling the issue of technological waste by encouraging users to question whether they need to upg...
Technology : Society : Sustainability
Speedo is making swimming more equitable

Daily Signals

Speedo is making swimming more equitable

Swimwear brand Speedo is taking steps to make swimming more accessible, through its Swim United initiative.
Sports & Leisure : Society : Health & Wellness
Betr rethinks the identity and delivery of medicine

Daily Signals

Betr rethinks the identity and delivery of medicine

Betr is a new healthcare provider offering a direct-to-consumer (DTC) alternative to traditional over-the-counter medicine.
Health & Wellness : Healthcare : Medication
Global Luxury Market 2017: Part 2

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...
Luxury : Fashion : Advertising
Shared by design

Viewpoints

Shared by design

As the sharing economy transforms the division between private and public space, designers face an epoch-defining challenge.
Airbnb : The Sharing Economy : Collaborative Consumption
Work towards wellness

Daily Signals

Work towards wellness

New York – Primary is a new shared office space that is designed to promote wellness in the workplace.
Primary : Workplace Rhythms : Dig Inn
Millennial make-up

Big Ideas

Millennial make-up

New York – Estée Lauder is setting its sights on Millennials and teenagers with its beauty line The Estée Edit.
Estée Lauder : Skincare : Make-up
Analogue renaissance

Daily Signals

Analogue renaissance

Tokyo – CD packaging by design studio Spread uses an industrial aesthetic to comment on the format’s resurgence. 
Spread Studio : CD : Analogue
Site gives panoramic shoppable view of boutiques

Big Ideas

Site gives panoramic shoppable view of boutiques

Avenue Imperial offers a virtual panoramic view of European boutiques.
Department Stores : Boutiques : Phy-gital
Rip and repair: Denim brand opens recycling store

Daily Signals

Rip and repair: Denim brand opens recycling store

London – Swedish denim brand Nudie Jeans has opened a concept store that encourages customers to bring their old jeans back for repair.
Organic : More Sustainable : Return Worn Out
Thinking Positive

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...
Language : Cosmetics : Advertising
Inside knowledge: Droog opens brand apartments

Daily Signals

Inside knowledge: Droog opens brand apartments

Inside knowledge: Droog opens brand apartments
Droog : Travel : Millennials
Trad-Modern

Design Directions

Trad-Modern

Men are increasingly concerned with sartorial style, connoisseurship and grooming, as seen in our New Gents tribe, creating a desire for packaging ...
New Gents : Typography : Nostalgic
Culture club: Retailer goes glocal with arts hub

Daily Signals

Culture club: Retailer goes glocal with arts hub

Culture club: Retailer goes glocal with arts hub
London : Aubin & Wills : Sarah Holme
Urban Chinese consumers will be flying high in the next three months

Big Ideas

Urban Chinese consumers will be flying high in the next three months

Urban Chinese consumers will be flying high in the next three months
China : Shangri-La : Royal Monceau
China to grow to number-one luxury market

Big Ideas

China to grow to number-one luxury market

China to grow to number-one luxury market
China : Japan : Shanghai
Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral : E-commerce : Social Networks
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